Four Tips & Tricks for Successful PR Measurement

This post was originally published by Laurie Davis on the Interprose Voice blog.

Whether it is to increase sales, gain more members, or be seen as a thought-leader in a particular industry, businesses and organizations have a wide variety of goals. And as communication professionals, our job is to help our clients meet their goals.

But how do we show movement on these goals? This is where PR measurement comes in. It is the tool to show how communication efforts bring value and help achieve the goals of the business or organization.

Recently, I had the opportunity to attend PR News’ PR Measurement Conference in Chicago. Dedicating a whole day to discussing PR measurement, the conference was a great refresher on several solid, time-tested measurement insights.

Here are my top four tips and tricks for PR measurement.

 Read more

The ‘Twitter-verse’ is Changing – For the Better or Worse?

This post was first published by Brandon Reid on March Communications‘ blog M+PR Nonsense.

In the world of social media, it is crucial to stay on top of the latest trends and developments. In fact that is exactly what many social platforms help their users do, by providing news, information, and content in a shareable, condensed format.Twitter

Twitter specifically has come to be considered as a news source in its own right, even if the real-time news is not always completely accurate. Even so, as the social media site keeps its users up to date on the latest and greatest, Twitter is also known for constantly looking for ways to improve the platform’s functionality and user experience, by utilizing new analytic or algorithmic capabilities.

Unfortunately, Twitter users do not always see these efforts as such an improvement.

While it is fair to say that many Twitter users probably do not handle change well and have no reason to complain about a layout adjustment on a site that they use for free, it seems that recently Twitter has been making changes simply based on what they are capable of doing, rather than what is in the best interest of the platform’s functionality. Read more

Global Magnolia PR? No thanks! One size fits all doesn’t always work where global reputations are concerned, says Prova’s St John White.

I’ve spent most of my career in marketing and PR, polishing the reputations of some great brands. And whilst most of the basic principles have remained the same, the PR industry’s approach to international reputation management has, in my view, taken a turn for the worse.

Back in the eighties, I worked with some great names such as Lucas, TI, Bosch and Lockheed. These leviathans of the automotive industry tended to operate their PR on a local level, with regional markets being given the autonomy and budget to manage their own campaigns. Over the next few years, globalisation took hold and recession forced retrenchment and painful cost cutting.

By the end of the last recession, what are we left with? A small but powerful group of businesses that seem disconnected from their local markets. Once approachable brands now seem to have become remote, monolith like and strangely anonymous.

This trend has been reflected in a creeping practice where global brands appoint large, multinational agencies that purport to do everything in every region, be it Europe, Asia or the Americas. Sponsorship in Spain? No problem! Media relations in Mexico? Sure thing! Crisis comms in Kuala Lumpa? Easy! We now commonly hear of agencies covering the mega region of EMEA or Asia Pacific with a mighty swoop of their strategic hand.

In my experience this approach has created a dreadful swathe of characterless agencies that ultimately fail to connect to the client or indeed the end customer. What we’ve now got is a hierarchy of global brands that plug into their correspondingly anodyne agency roster. The result? Campaigns that are so broad that they become meaningless to engineers and manufacturing directors based in OEMs, parts suppliers and logistics suppliers alike.

Granted, big brands need global campaigns, but these don’t need to be delivered by magnolia coloured network agencies. Independent consultants like GlobalCom operate much more flexible, vibrant cross border partnerships that offer local campaigns within an international framework.

We all understand that it’s easier to just plug-in a global off the peg solution. But a bespoke suit fits better and certainly gets you noticed doesn’t it?!

stjohn

 

 

Put Down the Pen and Paper: How Augmented Reality is Impacting Storytelling

This post was first published by Laurie Davis on Interprose’s blog, Interprose Voice.

Once upon a time in a kingdom under the sea, there was a spirited, redheaded mermaid who longed to go ashore and meet the man of her dreams. I bet most of you know what story I’m talking about. Disney’s The Little Mermaid was one of my favorites growing up.

We gravitate to stories from a young age and it never really ends; everyone likes a good story. It’s how we connect, share, and proliferate ideas. A story is impactful.

It is a well-known fact that storytelling is at the heart of public relations and marketing. We always want to make our messages relatable, memorable, and purposeful – all things that characterize a good story. Read more

3 Tips to Optimize Your Email Inbox and Be a More Efficient PR Pro

This post was first published by Hailey Melamut on March Communications‘ blog PR Nonsense.

How can you better organize your email inbox?A few weeks ago, March held a Microsoft Outlook training session led by our own Meredith L. Eaton (@MeredithLEaton). As March’s resident organization guru, Meredith provided numerous takeaways that are particularly helpful for tech PR pros, as speed and efficiency are necessary in any agency setting. Here are the top three tips I learned to optimize and organize my Outlook: Read more

Tech PR Pros: Pitching the Wall Street Journal? Remember These 4 Tips

This post was first published by Patricia de Groot on March Communications‘ blog PR Nonsense.

Gorkana Wall Street Journal Tech Journalism

A few weeks ago, Gorkana invited Californian PR professionals to a panel discussion with members of The Wall Street Journal’s technology and finance team. „Heart on the Street“ co-editor Liam Denning, deputy technology editor Scott Austin and technology reporter Rolfe Winkler gathered at the Fairmont Hotel in San Francisco to share their insights on the world of tech journalism.

Here are the four most memorable tips to consider before hitting “send” on your email pitch to the WSJ: Read more

3 PR Tips We’ve Acquired from Supporting Client Acquisitions

This post was first published by Sarah Love on March Communications‘ blog PR Nonsense.

PR Acquisition

We recently helped a client through an acquisition, its third during our time as its tech PR agency. Each acquisition announcement is different, as we’ve learned from this client and the many others we’ve supported through this process.

Here are three tips to keep in mind as you prepare a PR campaign around acquisition news: Read more

Strengthen Your PR Campaigns with Visual Content

Tunnel of media, images, photographs. Tv, multimedia broadcast,Research shows that adding images and video to your PR campaigns can increase engagement and social media sharing. In fact, Forbes found that 75 percent of articles published each week include multimedia content.

Multimedia elements help on a variety of fronts and play a big role in storytelling. We encourage our clients to consider adding image material to all content they create from marketing collateral, to white papers, press releases and blogs. Consider video/animation or an infographic, which is an effective storytelling tactic that helps guide the audience through a visual message by turning statistics into interesting data, tips or other types of learning points.  Read more

5 Tips for CEOs on How to Survive a PR Crisis

This post was first published by Patricia de Groot on March Communications‘ blog PR Nonsense.

Crisis CommunicationsWhen a corporate crisis strikes, crisis communications is crucial for the survival of any company. In these turbulent times, the CEO must step up and take charge as the primary spokesperson. Unfortunately, countless examples of public relations disasters indicate that the CEO might not always be prepared to be the crisis communicator.

Because even the smallest mistake in a crisis response can leave a lasting mark on a company, it’s helpful to have a few tips handy when preparing for the worst. Here are our tips for how CEOs can become crisis communications pros. Read more

3 PR Crisis Communications Lessons From this Winter’s MBTA Fiasco

This post was first published by Jenna Burpee on March Communications‘ blog PR Nonsense.

MBTA North Station

We all understand that precipitation is part of being from New England, but commuting – especially these last few winter months – has certainly been a nightmare. More than 100 inches of snow crippled the MBTA, and I’m willing to bet many of you who rely on public transportation barely saw your office for much of February.

Though the lack of available transportation affected many, the MBTA’s main issue is even larger than how many (rather, how few) trains and buses were running. As the MBTA taught us, there are certain practices that should be followed when a crisis strikes. Here are three key PR and crisis communications lessons that can be learned from the winter of 2015 MBTA fiasco: Read more