Oh, Snap! Why Your B2B Brand Should Be On Snapchat








This post was first published by Melissa Drozdowski on Interprose’s blog, Interprose Voice.

Several weeks ago, my family and I attended my daughter’s cheerleading championships. Upon entering the arena, a torrent of candy-colored signage promoting the company’s social media accounts and in particular, a custom Snapchat filter created just for the day’s event, greeted us.

Knowing my own daughter would surgically attach her phone to her hand if she could, I guessed the filter would prove popular among the gazillion or so teen girls flitting around the arena, as well as all the parents, family, and friends in the stands. What I didn’t realize was just how wildly popular it would be – the snaps were piling up, hundreds of stories were being updated in real-time, and views were soaring higher than a cheerleader at the top of a basket toss.

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I ‘Gram Therefore I Am: Instagram for Marketers

This post was first published by Hailey Melamut on March Communications‘ blog M+PR Nonsense.

Instagram for b2b marketers

As a self-proclaimed Instagram aficionado (shameless plug to follow me @haileymelamut), I spend more time than I care to admit thinking of aesthetically-pleasing ways to share my day-to-day on social media. Yes, I am that annoying friend who whips out their phone to

With the recent increase in ads on Instagram, the app is becoming a valuable outlet not just for individuals, but brands and marketers as well. All digital marketing channels have a slew of unwritten rules guiding acceptable practices, and Instagram is no exception. Users must follow a certain ‘Instagram etiquette’ if their posts are to be well-‘liked’ – both literally and figuratively. document every last morsel of food at dinner and occasionally stops in the middle of the street to snap a quick pic. But, annoying or not, I am far from alone in my proclivity for Instagram — the platform has 300 million active users, and is actually outpacing Facebook in growth and engagement.

But, with so many filters, editing tools and photo layouts to choose from, deciding what to post on Instagram can be difficult. And, with an average of 70 million photos shared each day, users must post carefully to avoid getting lost in the Instaverse. Luckily, there are a few tried-and-true strategies that can help marketers appeal to their target audiences and foster engagement on Instagram. Read more

4 Things to Remember When Creating a LinkedIn Company Page

This post was first published by Blaise Lucey on March Communications‘ blog PR Nonsense.

LinkedIn can be a great source of leads, if the company page is set up the right way.When B2Bs are getting started on LinkedIn, the first thing to do is set up a LinkedIn Company Page. LinkedIn is one of the fastest-growing social networks and it’s becoming a lot more than just a platform for job-seekers. Sales reps are connecting with leads, marketers are sharing strategies in groups and companies are starting to experiment with new opportunities like LinkedIn Ads or Sponsored Updates.

There’s substantial evidence that LinkedIn is really, really good for generating leads. With LinkedIn Ads or Sponsored Updates, it’s possible for companies to target prospects on a very granular level, segmenting audience by factors such as region, industry, job title and seniority. Read more

Facebook, Twitter, LinkedIn and … SlideShare?

This post was first published by Maya Smith on March Communications‘ blog PR Nonsense.

SlideShare can help generate leads and build brand awareness.Brands are well aware by now that a presence on social media is a necessity for PR in this day and age. Facebook, Twitter, and LinkedIn claim the top three places for most popular social media sites for businesses, but there is one network that we’ve been working with clients to leverage recently that has been providing a lot of return.

SlideShare is an online community that allows you to share presentations. The site is seven years old and, as of 2012, has 51.6 million monthly visitors. It was acquired by LinkedIn last year, allowing for easy integration with an already established online community.

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Global PR Perspective – Efficient ultilization of online channels to reach Finnish media and readers (part 2)

In part 1 of out Finland interview Jukka Laikari explained why Finnish editors are practically rooted at their desks these days and how creative PR agencies can work with and profit from this situation and other current trends. Today we learn more about the Finnish media landscape and some general practices companies should adopt for successful PR in Finland. Read more

Global PR Perspectives – Denmark, a small country with a big appetite for Social Media (part 1)

Today our PR series is visiting Denmark. According to the map we posted some weeks ago, many people associate “Danish” with nice pastry. In PR the little Nordic country has developed a taste for Online communication, Social Media and other alternatives to classical PR as Jess Myrthu reports. Read more

India in the PR Spotlight (Part 2)

PR in India is developing at a rapid pace, given the booming economy and a vibrant media landscape. Adapting to the Indian business culture and consumer behaviour is crucial, though, and there are new challenges every day resulting from the cultural differences within the country and its many languages. Read more

Global PR Perspectives – Silent press conferences and lively Social Media usage in Bulgaria (part 2)

Did you know that 2 million of the Bulgarian population of 7 million citizens are on Facebook?

No wonder social media is one of the hot topics in the local PR market and companies such as Heineken beer and Pampers picked an agency with a strong social media reputation for campaigns such as The World of Mommy on Facebook (see part 1 of the interview).Learn more about regional differences in PR in part 2 of the interview with PR expert Gergana Vassileva.*

* The series is based on phone or face-to-face interviews and written input, therefore please excuse language mistakes which might reflect foreign language influences. Read more