SEPERATING THE FIX FROM THE FAD: An insight into the growing health and fitness habits that are here to stay

Fitbit Force, Jawbone Up,  Fitbug Orb, Nike FuelBand SE

 

This month I can seamlessly predict what your daily media digestion will mainly consist of – I suspect you have just finished reading about the New Year being THE time to discover a new you? Or maybe you’re wincing at the reality of being one of the 50% of people that have already ditched their diet and fitness resolution. Sound familiar?

Unfortunately the commercial hype around embarking on a healthy lifestyle in the New Year has somewhat diluted what actually is a very important message. The effects of yoyo dieting, blowing out one month and compensating by depriving yourself the next, is actually more dangerous than if you were to find a constant happy medium.

So why do we find ourselves becoming so absorbed with the quirky fads that will be a long forgotten come the Summer? Particularly when there are actually a lot of growing trends emerging that offer a much more holistic approach to fixing our psychology towards health, food and fitness. These are the solutions that offer a real lifestyle change. Read more

The Escapade continues for Berkshire’s foremost consumer PR agency

After eight years of operating from the heart of Reading, this week Escapade PR took a tiny little sidestep into our new Berkshire based offices in Wokingham. After a pretty smooth transition, rather strangely, life on Imperial Way already seems like a lifetime ago.

On the surface, this may indeed have something to do with the niceties that come with a new office, coupled with the buzz from our Arpeggio coffees, but deep routed we know that this is the next chapter in Escapade’s journey to become the foremost consumer PR agency in Berkshire and the Thames Valley.

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