To Live Tweet or Not to Live Tweet…That is the Question (but Really Shouldn’t Be)

This post was first published by Melissa Drozdowski on Interprose’s blog, Interprose Voice.

You’ve secured your venue, lined up an array of amazing speakers, and executed a brilliant promotional campaign. Now what? What else could you possibly do to shine the spotlight down on your event, webinar, or press conference? Is there even anything left that might help you gain that extra oomph needed to really put your event campaign over the top?

You bet there is. You can live tweet.

 Read more

The Tweets, They Are A’Changin…

 

 

 

 

 

 

 

 

 

This post was first published by Melissa Drozdowski on Interprose’s blog, Interprose Voice.

As the old saying goes, “Nothing stays the same but change.” And for Twitter users, there are some rather interesting changes afoot. As the social media juggernaut continues to struggle with the question of what it wants to be when it grows up, Twitter has decided to make some long-overdue (in my opinion, anyway) refinements. Unfortunately, not all of these forthcoming changes are as momentous as you’d think…and they could even cause some downright gnarly issues (think the Law of Unintended Consequences).  Read more

Happy Birthday, Twitter – Reflecting on a Decade of Life in 140 Characters

This post was first published by Melissa Drozdowski on Interprose’s blog, Interprose Voice.

Do you remember what life was like some 10 years ago, before the marvelous technology innovation that is Twitter burst onto the scene?

The number sign (or pound or hash symbol) was still a year away from being reinvented as the hashtag. A “tweet” was the sound a bird might make. People more frequently thought and wrote in sentences longer than 140 characters, without using words and acronyms like “ur”, “ICYMI”, and “RT”. Nobody cared what color #TheDress was.

Twitter is one of those once-in-a-lifetime developments that can truly be called “disruptive”, and its impact continues to resonate across every aspect of today’s always-on, hyperconnected world. Think about this: we now have an entire generation of people that don’t remember a world without Twitter.

 Read more

The ‘Twitter-verse’ is Changing – For the Better or Worse?

This post was first published by Brandon Reid on March Communications‘ blog M+PR Nonsense.

In the world of social media, it is crucial to stay on top of the latest trends and developments. In fact that is exactly what many social platforms help their users do, by providing news, information, and content in a shareable, condensed format.Twitter

Twitter specifically has come to be considered as a news source in its own right, even if the real-time news is not always completely accurate. Even so, as the social media site keeps its users up to date on the latest and greatest, Twitter is also known for constantly looking for ways to improve the platform’s functionality and user experience, by utilizing new analytic or algorithmic capabilities.

Unfortunately, Twitter users do not always see these efforts as such an improvement.

While it is fair to say that many Twitter users probably do not handle change well and have no reason to complain about a layout adjustment on a site that they use for free, it seems that recently Twitter has been making changes simply based on what they are capable of doing, rather than what is in the best interest of the platform’s functionality. Read more

How to Encourage Your Employees to be Brand Advocates on Twitter

This post was first published by Erica Frank on March Communications‘ blog PR Nonsense.

Twitter can be a great channel to foster employee engagement.By now, we all know the importance of having an active social media presence. No matter your industry, the chances of your customers being online are very high; that means you need to be online, too.

As PR professionals, we spend a lot of time talking with companies about how to implement and maintain strong social media programs. Unfortunately, one of the biggest challenges we hear (and let’s face it, know first-hand) is lack of time. Most companies understand the need for a steady stream of social content, but simply don’t have the bandwidth to do it.

So, what’s a busy company to do? Instead of expecting ownership to fall on the shoulders of a few employees, companies should empower all employees to be advocates on social media. Read more

4 Ways to Ensure Your B2B Social Media Strategy Isn’t Just a Corporate Afterthought

This post was first published by Blaise Lucey on March Communications‘ blog PR Nonsense.

B2B social media needs a strategy to succeed.Sometimes, it seems like everything has already been said about B2B social media marketing. There are hundreds, maybe thousands, maybe hundreds of thousands of articles all talking about the same thing: strategy.

To succeed on social media, B2Bs have to develop a strategy. Duh.

But if it’s all been said before, why do only 38 percent of B2Bs have a “defined” social media strategy? Is the message not getting through? Or is social media still just a corporate afterthought? Read more

Instagram Video Function is a Hit

Is this the end of Twitter’s Vine?

The ability of video recording with Instagram has created numerous creative possibilities for its dedicated users. The 15-second movies are recordable with any smartphone and can be edited with the well-known Instagram vintage filters. On the first day of its release, the popular app hit a record of 5 million uploaded videos.  Read more

The Evolution of Visual Social Media

This post was first published by Becca Crouse on March Communications‘ blog PR Nonsense.

According to a Fast Company article, visual social media has evolved tremendously over the years. Syracuse University’s social media professor, Dr. William J. Ward, says, “Blogs were one of the earliest forms of social networking where people were writing 1,000 words. When we moved to status updates on Facebook, our posts became shorter. Then micro-blogs like Twitter came along and shortened our updates to 140 characters. Now we are even skipping words altogether and moving towards more visual communication with social-sharing sites like Pinterest.“

 Read more

Did the NFL make the right call?

This post was first published by Mike Griffin on March Communications‘ blog PR Nonsense.

Isn’t it amazing how much can happen in one week? It’s somewhat mind-blowing to think that, exactly seven days ago today, New England Patriots fans were in an uproar over several controversial calls made by the now infamous replacement NFL referees that cost them the game against the Ravens. After weeks of culminating frustration with the replacement officials, the game-ending completion/interception call made in the Seahawks/Packers game was the icing on the cake. I even heard one angry fan say on a morning radio show that until the real referees come back, he wasn’t going to watch another NFL game. Apparently, the majority of Americans disagreed. Read more

Using Twitter for Customer Service

This post was first published by Meredith L. Eaton on March Communications‘ blog, PR Nonsense.

While we know Twitter can be a great platform for marketing and PR, allowing for the near-instantaneous, mass distribution of news, content and press, what about using Twitter for customer service? Many companies may shy away from such a public forum for interacting with disgruntled consumers, but Twitter has become the primary soap box for many to voice not only outrage, but also satisfaction with both products and services alike. Read more