Leading market entry to Myanmar with CSR

YANGON, April 10, 2014 – As companies move to enter Myanmar following the country’s decades of isolation, there is a growing consensus about the benefits of leveraging Corporate Social Responsibility as a component of market entry.

Download

The thinking is that entering Myanmar with a strong CSR campaign helps companies meet key local stakeholders in the public and private sectors, build infrastructure, and collect insights about the business environment and mind-set of the local people.  Add to this the fact that Myanmar’s needs for support are huge, and the concept of CSR as a market entry tool makes good sense.

 Read more