Entries by Richard Fogg (CCGroup)

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GENERATION F – A Consumer Behaviour Insight into the Growing Wellbeing Market

With numerous buzz words and ‘health’ trends increasingly infiltrating our everyday life, it comes as no surprise that the term wellbeing is breaking away as a consumer category of its own. And one that is permeating all markets; from food, drink, health and fitness, right through to fashion, beauty and consumer technology. Wellbeing is everywhere, and we […]

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The Changing Face of Grocery Shoppers – The Five Consumer Groups Defining the Grocery Market in 2016

The way in which consumers are shopping is changing in a big way. The weekly shop is on decline, and demanding consumer lifestyles are driving an increase in the number of convenience, specialist and independent formats popping up across the country. Shoppers are challenging the retail landscape hard; demanding resonate value, whether that be driven […]

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Don’t give up giving up your time

Time is precious, especially at this time of year in PR land. Christmas shopping, dinner, drinks, family but who can remember the last time they gave up their precious free time for charity, volunteered or took part in unpaid work? In the month that the BBC launched the #1MillionHours campaign and our client The GALAXY Hot Chocolate Fundstarted […]

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Escapade Boosts Food & Drink Portfolio with Rejuvenation Water and Wild Thing Paleo Bar Wins

Consumer PR agency, Escapade, has boosted its portfolio of food and drink clients after being appointed by Rejuvenation Water and Wild Thing paleo bars. The accounts will sit across the agency’s Food & Drink and Sport, Health & Wellbeing sectors, with both products targeting both food and active lifestyle enthusiast. Kris Ingham, Founder of Rejuvenation […]

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Mobile World Congress: Five rules of engagement

This blog post, by MD of CCgroup Richard Fogg, was first written for The Holmes Report website. This year marked my tenth ‘Mobile World Congress’ in 14 years (I got a few off for good behavior). Affectionately knows as MWC, it is the global mobile industry’s annual shindig and challenger to CES. This year’s event […]