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GENERATION F – A Consumer Behaviour Insight into the Growing Wellbeing Market

With numerous buzz words and ‘health’ trends increasingly infiltrating our everyday life, it comes as no surprise that the term wellbeing is breaking away as a consumer category of its own. And one that is permeating all markets; from food, drink, health and fitness, right through to fashion, beauty and consumer technology. Wellbeing is everywhere, and we […]

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The Changing Face of Grocery Shoppers – The Five Consumer Groups Defining the Grocery Market in 2016

The way in which consumers are shopping is changing in a big way. The weekly shop is on decline, and demanding consumer lifestyles are driving an increase in the number of convenience, specialist and independent formats popping up across the country. Shoppers are challenging the retail landscape hard; demanding resonate value, whether that be driven […]

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Escapade Boosts Food & Drink Portfolio with Rejuvenation Water and Wild Thing Paleo Bar Wins

Consumer PR agency, Escapade, has boosted its portfolio of food and drink clients after being appointed by Rejuvenation Water and Wild Thing paleo bars. The accounts will sit across the agency’s Food & Drink and Sport, Health & Wellbeing sectors, with both products targeting both food and active lifestyle enthusiast. Kris Ingham, Founder of Rejuvenation […]

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Down the Tubes – Ten years of NFC

Remember the guy commuting by waterslide to a soundtrack of the laid back country rock of the Bellamy Brothers’ ‘Just let your love flow’. He swooshed through supermarkets and shops and every time he wanted to pay for something he tapped his Barclaycard on a reader and off he went on his aquatic way with […]

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Let’s get down to business – CCgroup launches Business Technology stream

This blog is written by Will Gardiner, Head of Business Technology at CCgroup The 27th of November saw CCgroup launch its latest division – Business Technology. There’s a news release here that explains why we think it’s important, what the opportunities are and why we’re equipped to make the most of them. And here’s a link to what PRWeek thought […]

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Wearable tech and Fintech PR: The importance of insight

This blog post was written by Michael Scanlan, CCgroup In 1975, the German electronic band, Kraftwerk, appeared on Tomorrow’s World playing Autobahn while the voiceover explained how they used their ever-so modern synthesisers to create music. At the end, the voiceover soberly predicted that the following year they would dispense with keyboards altogether and wear […]