Entries by Clāra Ly-Le (EloQ Communications)

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An overview of how Vietnamese and American PR practitioners perceive the use of social media in crisis communication

In Vietnam, social media has become one of the most popular communication platforms. Despite the powerful effect of social media in conditioning a crisis, and the trend to integrate social media into crisis management strategies in many countries, Vietnamese companies have often ignored or underutilized these channels. As part of my doctoral dissertation, I seek to […]

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How to handle a crisis scenario according to Vietnamese PR experts

As part of her doctoral dissertation research, Clāra Ly-Le, director of Ho Chi Minh City-based EloQ Communications, interviewed several public relations experts in Vietnam on the subject of crisis communication. Clāra’s work focuses on social media, but the insights expressed by the experts she found are often applicable regardless of the medium. What follows are […]