Entries by Becky Obbema (Interprose)

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Dude, Do You Even Wiki? A Wikipedia Master Class, Part I

This post was first published by Melissa Drozdowski on Interprose’s blog, Interprose Voice. Talk about chutzpah. In case you missed it, Burger King recently pulled off a brazen stunt using emerging voice technologies. In a cheeky TV spot, the fast food giant tricked Google devices into reading Wikipedia’s article about its flagship Whopper hamburger…after some […]

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The Simple Question of WHY

Applying the Golden Circle to Content Marketing Strategy This post was first published by Carrie Owens on Interprose’s blog, Interprose Voice. “People don’t buy what you do, they buy why you do it.” – Simon Sinek, author, speaker, and consultant At a recent Knoxville American Marketing Association meeting I was reminded of Simon Sinek’s Golden […]

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Four Tricks for Your Content Marketing Strategy

Content Marketing. You’ve heard the term, but have you got a strategy in place? It’s crucial in this day and age to populate your social media with interesting and relevant content to keep the engagement levels high, but where do you even begin? Content marketing really refers to saturating your social platforms with information, articles, […]

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Happy 18th Birthday, Google!

This post was first published by Rachel DeFrank on Interprose’s blog, Interprose Voice. Does a day go by where you, personally, do not utilize Google? We use it so much that it was added to the dictionary as a noun and a verb in 2006. In fact, four years ago, the American Dialect Society chose […]

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To Live Tweet or Not to Live Tweet…That is the Question (but Really Shouldn’t Be)

This post was first published by Melissa Drozdowski on Interprose’s blog, Interprose Voice. You’ve secured your venue, lined up an array of amazing speakers, and executed a brilliant promotional campaign. Now what? What else could you possibly do to shine the spotlight down on your event, webinar, or press conference? Is there even anything left […]