Entries by Becky Obbema (Interprose)

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Where the Rubber Meets the Road – Driving Success with the Fission Startup Model

This post was first published by Melissa Drozdowski on Interprose’s blog, Interprose Voice. Our team has recently been lucky enough to work with the 80edays China Team, which has been an experience that is simultaneously fun, rewarding, and educational. 80edays aims to help accelerate the transition to sustainable mobility with the world’s largest and most competitive […]

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Oh, Snap! Why Your B2B Brand Should Be On Snapchat

This post was first published by Melissa Drozdowski on Interprose’s blog, Interprose Voice. Several weeks ago, my family and I attended my daughter’s cheerleading championships. Upon entering the arena, a torrent of candy-colored signage promoting the company’s social media accounts and in particular, a custom Snapchat filter created just for the day’s event, greeted us. […]

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The Tweets, They Are A’Changin…

This post was first published by Melissa Drozdowski on Interprose’s blog, Interprose Voice. As the old saying goes, “Nothing stays the same but change.” And for Twitter users, there are some rather interesting changes afoot. As the social media juggernaut continues to struggle with the question of what it wants to be when it grows […]

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Using Website Banners for Promotion – Best Sizing for “Eyes” and Action

This post was first published by Jeny Dowlin on Interprose’s blog, Interprose Voice. Recently, I have been developing website banners to share and promote client events. To ensure time wasn’t wasted on producing ineffective banner sizes (and there are over a dozen potential size options), I referenced Google AdSense and other marketing resources on what […]

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A Goal-Setting Routine: Creating Opportunities

This post was originally published by Ryan Alford on the Interprose Voice blog. Are you a goal setter? And do you create goals in preparation for the New Year? I read an article that called goal-setting “a practice for losers”. I almost fell out of my chair. Reading on, the author made a case for […]

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Four Tips & Tricks for Successful PR Measurement

This post was originally published by Laurie Davis on the Interprose Voice blog. Whether it is to increase sales, gain more members, or be seen as a thought-leader in a particular industry, businesses and organizations have a wide variety of goals. And as communication professionals, our job is to help our clients meet their goals. […]