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How to Turn a Crisis into an Opportunity for Success?

The economy, way of working and overall way of life were challenged and changed during the pandemic. Some of those changes are here to stay, especially those related to everyday work. According to the BBC online working will bring flextime working hours, introduce changes to office space leasing and overall alter the working culture. But […]

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5 Major Marketing Trends to Prepare for in 2021

The COVID-19 pandemic has dramatically changed the way businesses operate, and those who weren’t quick to adapt and embrace creative marketing solutions with innovative operational pivots were quickly sidelined by their competition. Months of customer responses to COVID-19 has enabled us to identify key marketing trends that are working in this ‘new normal’ and what […]

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How to promote a brand on TikTok?

A few years ago we could not have imagined that TikTok is not just a song by the famous artist Kesha but also the main and discussed application for generating content in the world! Today it has more than 1.5 billion downloads and 700 million active users. Many already call it the “top app of […]

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Video Killed the Meeting Star

Yeah, those were the days. Everything about the first COVID wave and the lockdown was new. But we were concerned and committed to our jobs. Now we’re in a second wave and in a second lockdown. Worldwide there’s still a lot going on in the corporate world. But one thing remains – the web meeting. […]

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Gone are the days of user vicious technology

In bygone days, information technology could be user vicious. Picture this: on The Australian, newspaper I spend four hours designing and editing a broadsheet-sized page. Then I press a wrong key and see screen after screen vanishing, never to return. There is no backup! In those days, newspaper tech was new. Editors had to punch […]

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What to keep in mind when doing B2B PR in Vietnam?

With focuses on business clients, B2B PR decisions are made based on rational decisions rather than emotional ones. Understanding who the customers are is the key to the B2B model. Therefore, in-depth market research is a prerequisite step that businesses need to conduct when targeting the Vietnamese corporate audience. This process would identify the target […]

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Agency pitching: How to win the bid?

Pitching has always been the top-of-mind challenge for agency executives, with loads of contenders and only one winner. The client’s decision might depend on both objective and subjective reasons. Although PR agencies may not be able to influence their “chemistry” with clients, they can actively and thoroughly prepare these following factors:

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Newly Appointed Board Directors

GlobalCom PR Network (GCPR), an alliance of 80 public relations agencies in more than 100 countries, is delivering even greater strategic value to companies looking to expand their global footprint, with the appointment of two new Managing Directors from the North America and Asia markets to the GCPR Board. Vivian Kelly, CEO of Interprose in […]

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Effective tools to evaluate bloggers

It is no secret that these days influencers have a huge impact on the target audience. It seems that most of the companies have already formed an idea about different evaluating tools when they work with bloggers. Unfortunately, some of them still turn out to be ineffective. Often the reason is the wrong choice. Specialists […]

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Technology transformation during COVID-19

During the COVID-19 pandemic, technology is repeatedly mentioned as a solution in the work-from-home season. But is it the answer to all trouble? During #socialdistancing, online platforms that support online meetings and working especially Zoom, have recorded a sharp increase in new downloads. In the first two months of 2020, Zoom got more new users […]