Entries by

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Agency pitching: How to win the bid?

Pitching has always been the top-of-mind challenge for agency executives, with loads of contenders and only one winner. The client’s decision might depend on both objective and subjective reasons. Although PR agencies may not be able to influence their “chemistry” with clients, they can actively and thoroughly prepare these following factors:

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Newly Appointed Board Directors

GlobalCom PR Network (GCPR), an alliance of 80 public relations agencies in more than 100 countries, is delivering even greater strategic value to companies looking to expand their global footprint, with the appointment of two new Managing Directors from the North America and Asia markets to the GCPR Board. Vivian Kelly, CEO of Interprose in […]

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Effective tools to evaluate bloggers

It is no secret that these days influencers have a huge impact on the target audience. It seems that most of the companies have already formed an idea about different evaluating tools when they work with bloggers. Unfortunately, some of them still turn out to be ineffective. Often the reason is the wrong choice. Specialists […]

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Technology transformation during COVID-19

During the COVID-19 pandemic, technology is repeatedly mentioned as a solution in the work-from-home season. But is it the answer to all trouble? During #socialdistancing, online platforms that support online meetings and working especially Zoom, have recorded a sharp increase in new downloads. In the first two months of 2020, Zoom got more new users […]

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Old School Communication or a Maltreated Discipline?

It’s still alive! When I first discovered the light of the marketing universe many years ago, the term B2B PR seemed bigger and brighter to me. To be sure, in our fast-moving marketing world, one trend chases the other down main street. You’ll remind me soon that marketing people are hardly embarrassed to create newly […]

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Coronavirus epidemic: Public relations when the public is out of sight

The Coronavirus crisis is turning the metropolitan areas bustling day and night into desolate places. When people remind each other of #socialdistancing and moving their presence to online channels, traditional and offline communications methods such as press conferences, customer conferences, trade fairs, activities community service activities (CSR), etc. are facing obstacles to implement. How can […]

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The Israeli medias impact during the COVID-19 crisis

The Israeli media had and still has a significant impact on the public, mainly due to the traditionally high consumption of news as well as other content by the Israelis, who love to be “in the know”. This is true to both the older audience, which watches TV and reads the printed newspapers, as well […]

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World-class: why we rate so highly in the PR game

Last week, my deluge of overnight emails included one that looked suspicious.  I came very close to deleting it. It appeared to come from the IT industry’s respected Forrester Research, proposing the ridiculous idea that our agency was among the best in the world!  I took a second look, then a third. PR Deadlines had […]

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World-famous tools for online events

Choosing the online format for corporate meetings and large conferences has many advantages. The geographical issue disappears and it becomes absolutely unimportant in which cities all the participants of such an event will be located. This allows you to save on business trips for employees and speakers and attracts new partners who previously could not […]

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Social Media Management in the Age of Coronavirus

Can you guess what the most blocked keyword in the world currently is? Unsurprisingly, it’s coronavirus. COVID-19 is upending life as we know it, making the new normal anything but. Everyone, brands included, is adapting to a world that’s less familiar and comfortable. Already challenging, brand management is now like dancing on a tightrope. As […]