Companies pumping a large amount into the marketing budgets, with the sole aim of engaging prospective clients… Yearly, most companies hunt for effective marketing channels. Mostly, radio advertisement is more ideal for local businesses as it reaches the targeted audience within a specific geographical location but could also help big companies achieve their market goals. […]
Traditional marketing tactics are geared towards achieving short-term objectives in many cases. Although direct mail and billboard advertising can still bring in new customers, they are no match for digital marketing in most cases when it comes to costs vs. results (ROI) and measurements of efficiency among other metrics, nor when it comes to speed. […]
Social media marketing has become an essential part of any company’s advertising campaign. With the wealth of benefits it can have, a business could miss out on a significant amount of sales without it. The dos and don’ts of social media marketing, however, can often seem complicated. That isn’t the case, though, as it can […]
As the saying goes, “If you’re not online, then you don’t exist”. This can be said about businesses that don’t leverage the many advantages of social media in marketing. Facebook is one of the most popular online networks. Because of its global membership, it is a recommended advertising medium for both large and small businesses. […]
Artificial Intelligence is a rapidly growing sector within technology that is expected to grow by as much as 42% up to the year 2027. The foundation of AI is machine learning with its algorithms that mimic and sometimes improve upon the human brain’s ability to adapt and learn. The current limitations of machine learning are […]
WeChat is the center of China’s social media landscape, powering vast amounts of communications, content and commerce. The app boasts over 1.2 billion active monthly users and is often described as an “app for everything”. Foreign brands interested in reaching a Chinese audience should take care to familiarise themselves with its capabilities. WeChat is […]
The Dilemma According to new research, despite their success and widespread usage in today’s marketing landscape, few social media users purchase goods promoted online by influencers, and most actively avoid sponsored posts that seem uninformative or don’t speak to their particular interests.
It is no secret that social media influencers have become important figures in our communities. With sometimes millions of eyes on their daily posts, influencers have the power to push trends, create change, and strengthen brands. Utilising influencers as a marketing tool has become an established and effective form of online marketing. Like so many […]
Last March, as we entered the very first lockdown, we published a timely blog on practicing responsible PR in an ‘infodemic’, as a response to warnings about ‘fake news’ from the World Health Organisation. WHO director-general, Tedros Adhanom Ghebreyesus identified a parallel between the emergence of the real-world COVID-19 virus and the disturbing growth of […]
The economy, way of working and overall way of life were challenged and changed during the pandemic. Some of those changes are here to stay, especially those related to everyday work. According to the BBC online working will bring flextime working hours, introduce changes to office space leasing and overall alter the working culture. But […]
The COVID-19 pandemic has dramatically changed the way businesses operate, and those who weren’t quick to adapt and embrace creative marketing solutions with innovative operational pivots were quickly sidelined by their competition. Months of customer responses to COVID-19 has enabled us to identify key marketing trends that are working in this ‘new normal’ and what […]
A few years ago we could not have imagined that TikTok is not just a song by the famous artist Kesha but also the main and discussed application for generating content in the world! Today it has more than 1.5 billion downloads and 700 million active users. Many already call it the “top app of […]