It is no secret that social media influencers have become important figures in our communities. With sometimes millions of eyes on their daily posts, influencers have the power to push trends, create change, and strengthen brands. Utilising influencers as a marketing tool has become an established and effective form of online marketing. Like so many […]
Last March, as we entered the very first lockdown, we published a timely blog on practicing responsible PR in an ‘infodemic’, as a response to warnings about ‘fake news’ from the World Health Organisation. WHO director-general, Tedros Adhanom Ghebreyesus identified a parallel between the emergence of the real-world COVID-19 virus and the disturbing growth of […]
The economy, way of working and overall way of life were challenged and changed during the pandemic. Some of those changes are here to stay, especially those related to everyday work. According to the BBC online working will bring flextime working hours, introduce changes to office space leasing and overall alter the working culture. But […]
The COVID-19 pandemic has dramatically changed the way businesses operate, and those who weren’t quick to adapt and embrace creative marketing solutions with innovative operational pivots were quickly sidelined by their competition. Months of customer responses to COVID-19 has enabled us to identify key marketing trends that are working in this ‘new normal’ and what […]
A few years ago we could not have imagined that TikTok is not just a song by the famous artist Kesha but also the main and discussed application for generating content in the world! Today it has more than 1.5 billion downloads and 700 million active users. Many already call it the “top app of […]
December 3rd is the International Day of People with Disabilities. The interest in creating more inclusive environments is at an all-time high, but at the same time, there is a lack of praxis-oriented guidelines – especially with regards to an inclusion of employees with intellectual disabilities at workplaces – as a recent survey shows. As […]
Yeah, those were the days. Everything about the first COVID wave and the lockdown was new. But we were concerned and committed to our jobs. Now we’re in a second wave and in a second lockdown. Worldwide there’s still a lot going on in the corporate world. But one thing remains – the web meeting. […]
In bygone days, information technology could be user vicious. Picture this: on The Australian, newspaper I spend four hours designing and editing a broadsheet-sized page. Then I press a wrong key and see screen after screen vanishing, never to return. There is no backup! In those days, newspaper tech was new. Editors had to punch […]
With focuses on business clients, B2B PR decisions are made based on rational decisions rather than emotional ones. Understanding who the customers are is the key to the B2B model. Therefore, in-depth market research is a prerequisite step that businesses need to conduct when targeting the Vietnamese corporate audience. This process would identify the target […]
Pitching has always been the top-of-mind challenge for agency executives, with loads of contenders and only one winner. The client’s decision might depend on both objective and subjective reasons. Although PR agencies may not be able to influence their “chemistry” with clients, they can actively and thoroughly prepare these following factors:
GlobalCom PR Network (GCPR), an alliance of 80 public relations agencies in more than 100 countries, is delivering even greater strategic value to companies looking to expand their global footprint, with the appointment of two new Managing Directors from the North America and Asia markets to the GCPR Board. Vivian Kelly, CEO of Interprose in […]
Corporate social responsibility (CSR) nowadays does not translate only into charity, donation or large-scale programs. The new generation of consumers requires businesses to respond and react promptly to major social issues.
