During the COVID-19 pandemic, technology is repeatedly mentioned as a solution in the work-from-home season. But is it the answer to all trouble? During #socialdistancing, online platforms that support online meetings and working especially Zoom, have recorded a sharp increase in new downloads. In the first two months of 2020, Zoom got more new users […]
GlobalCom PR Network member and Croatian Public Relations agency, Abeceda komunikacije with the project Kaufland school of fruits and vegetables 2019/2020 entered this year´s finals of the prestigious Golden World Awards 2020 in the Corporate responsibility category.
It’s still alive! When I first discovered the light of the marketing universe many years ago, the term B2B PR seemed bigger and brighter to me. To be sure, in our fast-moving marketing world, one trend chases the other down main street. You’ll remind me soon that marketing people are hardly embarrassed to create newly […]
The Coronavirus epidemic is turning the metropolitan areas bustling day and night into desolate places. When people remind each other of #socialdistancing and moving their presence to online channels, traditional and offline communications methods such as press conferences, customer conferences, trade fairs, activities community service activities (CSR), etc. are facing obstacles to implement. How can […]
The Israeli media had and still has a significant impact on the public, mainly due to the traditionally high consumption of news as well as other content by the Israelis, who love to be “in the know”. This is true to both the older audience, which watches TV and reads the printed newspapers, as well […]
Last week, my deluge of overnight emails included one that looked suspicious. I came very close to deleting it. It appeared to come from the IT industry’s respected Forrester Research, proposing the ridiculous idea that our agency was among the best in the world! I took a second look, then a third. PR Deadlines had […]
Choosing the online format for corporate meetings and large conferences has many advantages. The geographical issue disappears and it becomes absolutely unimportant in which cities all the participants of such an event will be located. This allows you to save on business trips for employees and speakers and attracts new partners who previously could not […]
Can you guess what the most blocked keyword in the world currently is? Unsurprisingly, it’s coronavirus. COVID-19 is upending life as we know it, making the new normal anything but. Everyone, brands included, is adapting to a world that’s less familiar and comfortable. Already challenging, brand management is now like dancing on a tightrope. As […]
In the context of a pandemic, a number of people experience tremendous stress. Borders are already closed, vacations and plans are disrupted and information storm is constantly attacking. A corporate event will help your employees to distract themselves, relieve anxiety, see each other, unite and ultimately increase their productivity. We are sure that this will […]
Over recent months, we have seen dramatic changes in people’s lives and routines around the world. With many of us self-isolating and staying home to mitigate the spread of COVID-19, our collective attention has turned to online social platforms unlike ever before, in an effort to keep us connected and entertained. Innovation in content creation […]