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How Social Distancing is Changing Social Media

Over recent months, we have seen dramatic changes in people’s lives and routines around the world. With many of us self-isolating and staying home to mitigate the spread of COVID-19, our collective attention has turned to online social platforms unlike ever before, in an effort to keep us connected and entertained. Innovation in content creation […]

EloQ Communications launches pro bono consulting support

Starting May 2020, EloQ Communications launches free consultation services for start-ups and SMEs. This new service aims to help companies identify marketing and communications opportunities to promote business within their budget. The service is suitable for Vietnam-based companies or international companies who wish to operate in the Vietnam market.

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5G network from the angle of a PR expert

Technological innovations often provoke controversy and come across less favorable public perception. Resistance to the new has existed as much as human progress, but the rapid development and use of technology in the modern world deepens the issue of utility and safety. Fear about the introduction of the 5G network is, therefore, no exception. There […]

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Improve your food and beverage business with PR

When having a food & beverage business a quality relationship with your customers and the media is just as important in any other business. To keep your business objectives, it is of extreme value to make you brand a topic in the masses, a conversation opener at any social event, because “nothing says loving, like […]

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Spread Responsibly: PR in a Fake News ‘Infodemic’

“We are not just fighting an epidemic; we’re fighting an infodemic. Fake news spreads faster and more easily than this virus and is just as dangerous.” – Tedros Adhanom Ghebreyesus, director-general of the World Health Organisation, 15/03/20 Practicing responsible and effective PR in the midst of a fake news ‘infodemic’ gives a whole new meaning […]

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COVID-19 – the single word that tells businesses why they need cost-effective PR

In recent years our Sydney-based PR agency has lost long term technology clients’ business even though we were achieving excellent results. Why?  Simply because someone at head office, 12,000km distant, chose to run with a multinational PR agency. Their decisions overruled the preferences of clients’ Australian executives and their regional teams. Subsequently our former contacts […]

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A Pinch of Science Fiction in Automotive PR

Germany is not only the country of poets and thinkers; it is also known as a country of engineering excellence, premium cars and sophisticated car culture. Brands such as Mercedes, BMW, VW or Audi have been globally extremely popular for many decades, across many price ranges and cultures. But the automotive market is changing like […]

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8 Tips for Your LinkedIn Profile

The career network is currently very popular – and not just in North America but also internationally. That´s why it is even more important to have a well-maintained profile that arouses interest. We give tips that anyone can realize. LinkedIn puts a face on companies. We get to know the people behind positions such as […]

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Die Zukunft des Marketings hat begonnen – dank IoT!

Jaja klar, mittlerweile wissen wir alle was „dieses IoT“ ist, oder? So von wegen smarter Kühlschrank, der einkauft – oder ein Fitnesstracker, der mir sagt, dass ich heute wieder zu faul war. Nicht zu vergessen natürlich Unmengen an Anwendungen in der Industrie – und nicht zuletzt Autos, Maschinen und Roboter, die an der Lebensader Internet […]

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The effectiveness of social media during election campaigns

Digital campaigns play a pivotal role in the election campaigns of the Western world, be they on Facebook, Instagram, or Twitter. Around the world, the digital election campaigns add up to the traditional media channels, such as TV, radio and the printed press. In Israel, however, the conventional media is nearly completely void of political […]