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Serbia – Region Summary 2018 (Part of the Summary of Eastern Europe Market)

Market Landscape What are the “hottest sectors” for start-ups?  The gaming industry and software and IT solutions, as well as providing solutions in connecting internal and public datasets to accelerate research and development. What kind of sectors are the rising stars in the local economy?  The gaming industry and software and IT solutions.   Communication […]

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Russia – Region Summary (Part of the Summary of Eastern Europe Market)

Market landscape  What are the major corporates across sectors that have decision-making units based in the region?  The economic crisis and sanctions have not made life easier for international corporations working in Russia. But there’s still a way to reap the rewards of changing economic conditions. One potential strategy is to localize. German sportswear company […]

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Romania – Region Summary (Part of the Summary of Eastern Europe Market)

Market Landscape What are the major corporations across sectors that have decision-making units based in the region? There are a number of multinational companies with regional centres in Romania – some are based in Bucharest, others are based in other towns. The most dynamic field is that of IT programming and, as a result, outsourcing […]

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Poland – Region Summary 2018 (Part of the Summary of Eastern Europe Market)

Market Landscape What are the major corporations across sectors that have decision-making units based in the region? Only a few years ago, most of the decision-making units for the EMEA region were located in Germany or Great Britain. In recent years, these trends have shifted and, with highly-qualified personnel and lower operational costs, more and […]

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Hungary Region Summary: What are the hottest sectors for start-ups? And similar questions answered here!

Market Landscape What are the major corporations across sectors that have decision-making units based in the region?  Pharma (Richter), healthcare (GE), road transportation (Waberer’s) automotive (Audis’ largest engine plant in the world), telecoms (Nokia, Ericsson development centres) What are the hottest sectors for start-ups?  IT is clearly one of the hottest sectors for startups. The […]

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Greece Region Summary: What holds sway in your region – traditional or new media types and influencers?

Communication Environment What holds sway in your region – traditional or new media types and influencers? How is that changing? Mainly traditional media types (print: papers, magazines and electronic: TV, radio, online) and influencers (journalists, columnists). The media landscape is changing dramatically due to the collapse of major publishing houses owning high-impact media. Nowadays, online […]

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Czech Republic – Region Summary (Part of the Summary of Eastern Europe Market)

Market Landscape What are the major corporations across sectors that have decision-making units based in the region? Axis Communications, 2N, Linet (HQ), Hartmann Rico, Viscofan, T-Mobile, Vodafone, Volkswagen, Hyundai, Pilsner Urquell (HQ), Budejovicky Budvar (Original Budweiser) (HQ), Unicredit Bank, Raiffeisen Bank, Kofola (HQ), Lidl, Tesco, Albert, Kiwi.com (HQ), Skype What are the “hottest sectors” for […]

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Bulgaria – region summary (part of the Summary of Eastern Europe Market)

Market Landscape What are the major corporations across sectors that have decision-making units based in the region? Bulgaria is a small market and most HQ and decision makers are based outside the country. This makes the process of making a direct approach towards them difficult, requiring other instruments for communication – third party connections, networks […]

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I’ll be back… – innovation in companies

The word “innovation” undergoes a full declension in recent years, substituting a wide array of terms used to describe something new or modern, especially in the technical or technological fields as well as computer sciences. I personally definitely prefer to use the term “rationalization” although, for older people still remembering the communist era, it may […]