Entries by Lukasz Wilczyński (Planet PR)

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Russia – Region Summary (Part of the Summary of Eastern Europe Market)

Market landscape  What are the major corporates across sectors that have decision-making units based in the region?  The economic crisis and sanctions have not made life easier for international corporations working in Russia. But there’s still a way to reap the rewards of changing economic conditions. One potential strategy is to localize. German sportswear company […]

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Poland – Region Summary (Part of the Summary of Eastern Europe Market)

Market Landscape: What are the major corporations across sectors that have decision-making units based in the region? Only a few years ago, most of the decision-making units for the EMEA region were located in Germany or Great Britain. In recent years, these trends have shifted and, with highly-qualified personnel and lower operational costs, more and […]

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Hungary Region Summary: What are the hottest sectors for start-ups? And similar questions answered here!

Market Landscape What are the major corporations across sectors that have decision-making units based in the region?  Pharma (Richter), health care (GE), road transportation (Waberer’s) automotive (Audis’ largest engine plant in the world), telecoms (Nokia, Ericsson development centres) What are the hottest sectors for start-ups? 

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Greece Region Summary: What holds sway in your region – traditional or new media types and influencers?

Communication Environment   What holds sway in your region – traditional or new media types and influencers? How is that changing? Mainly traditional media types (print: papers, magazines and electronic: TV, radio, online) and influencers (journalists, columnists). The media landscape is changing dramatically due to the collapse of major publishing houses owning high-impact media. Nowadays, […]

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Czech Republic – Region Summary (Part of the Summary of Eastern Europe Market)

Market Landscape   What are the major corporations across sectors that have decision-making units based in the region? Axis Communications, 2N, Linet (HQ), Hartmann Rico, Viscofan, T-Mobile, Vodafone, Volkswagen, Hyundai, Pilsner Urquell (HQ), Budejovicky Budvar (Original Budweiser) (HQ), Unicredit Bank, Raiffeisen Bank, Kofola (HQ), Lidl, Tesco, Albert, Kiwi.com (HQ), Skype   What are the “hottest […]

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Croatia – Summary of Eastern Europe Market

Market Landscape What are the major corporations across sectors that have decision-making units based in the region? There are big corporate offices like McCan Zagreb or Dialog, an exclusive affiliate of Ketchum, but none are strong enough to deserve the name of decision-makers. In the past few years, many smaller agencies have become local leaders, […]

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Bulgaria – region summary (part of the Summary of Eastern Europe Market)

Market Landscape What are the major corporations across sectors that have decision-making units based in the region? Bulgaria is a small market and most HQ and decision makers are based outside the country. This makes the process of making a direct approach towards them difficult, requiring other instruments for communication – third party connections, networks […]