Entries by Ralf Hartmann (GlobalCom)

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¿Qué puede hacer un influencer por tu marca?

This blog post was first published on everyThink’s PR blog. “Mamá, quiero ser influencer” ya no suena a broma. Ser influencer es una nueva forma de vida y una nueva profesión (remunerada, y muy bien, por cierto). Hay influencers en todas las redes sociales, desde Twitter a Instagram, pasando por Youtube y terminado en Facebook. […]

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El valor de lo intangible

This blog post was first published on everyThink PR‘s blog. ¿Cómo medimos la reputación de una marca? ¿Y el valor de sus acciones? Vivimos en un mundo cada vez más intangible, el fervor de la tecnología ha desplazado poco a poco todos los bienes materiales que conocíamos. El bitcoin, big data, machine learning, cloud… todos […]

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The evolving PR scene in India

From Xavier Prabhu, Founder of PR HUB India. How would you characterize the PR business in your country/region? Have there been any significant changes in the past few years? I would characterize the PR business in India as being in between the second or third stage of evolution if we were to take the US […]

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March Communications: GlobalCom’s Partner in the USA

March Communications provides a unique blend of PR and marketing services that combine local knowledge and industry expertise with European flair. The agency delivers highly creative and innovative programs that will influence target audiences and have a real impact on bottom lines. Based in Cambridge, MA, March PR provides a global understanding, industry expertise and […]

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Spreckley Partners Ltd: GlobalCom’s Partner in the United Kingdom

Spreckley Partners Ltd. is an independent PR consultancy, 20 people strong, with expert knowledge of consumer, B2B and IT markets. Clients range from major international companies and brands to smaller specialist businesses. Whatever their size, Spreckley Partners Ltd. delivers consistent, effective campaigns that make a real difference to their sales and future development. Spreckley Partners […]

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Prima Pagina Comunicazione: GlobalCom’s Partner in Italy

Prima Pagina is an independent consultancy firm operating in the PR and Communication sector with a strong background in the technology area. Founded in 1995 by Tania Acerbi, Vilma Bosticco and Massimo Reverberi, Prima Pagina has been offering consultancy and business communications services for companies creating competitive advantage through tecnological innovation. Prima Pagina specializes in […]