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Five tips for building authority over your competitors

This post was first published Jessica Davis, Senior Account Manager at Spreckley, on Spreckely’s blog. There are countless reasons as to why an organisation will initiate a PR campaign, but one of the ultimate goals behind many campaigns has to be to position oneself favourably against competitors. This is a huge challenge for organisations – especially […]

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Top tips for events

This post was first published by Joanna Newsome, Account Director on Spreckley’s blog, Spreckley. If you think a trade event is just an excuse for a jolly for your sales team, it’s time to trade that old school mentality for a fresh perspective. It’s a myth that trade shows in the UK are dying out […]

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Generating publicity for the sake of it can be a good thing

This post was first published by Sean Hand, Senior Account Executive at Spreckley, on Spreckley’s blog. The phrase ‘there’s no such thing as bad publicity’ has been bandied about for decades. While it would be naïve to suggest that all media exposure is positive (think Volkswagen), some companies have relentlessly pursued publicity and seen fabulous […]