This post was first published by Beau Bass, Senior Account Executive at Spreckley, on Spreckley’s blog. Digital marketing is on the cusp of a landslide change. Natural language processing, along with artificial intelligence (AI) and machine learning stand to rescript the consumer experience as we know it. We only have to look at Siri, Cortana […]
This post was first published by Abs Gandhi, Senior Account Executive at Spreckley, on Spreckley’s blog. When I hear people mention they’re looking to launch a new website or relaunching an existing one, I’m always a little sceptical. Design often takes precedence as the key driver in a new website build, rather than the realisation […]
This post was first published Jessica Davis, Senior Account Manager at Spreckley, on Spreckely’s blog. There are countless reasons as to why an organisation will initiate a PR campaign, but one of the ultimate goals behind many campaigns has to be to position oneself favourably against competitors. This is a huge challenge for organisations – especially […]
This post was first published by Joanna Newsome, Account Director on Spreckley’s blog, Spreckley. If you think a trade event is just an excuse for a jolly for your sales team, it’s time to trade that old school mentality for a fresh perspective. It’s a myth that trade shows in the UK are dying out […]
This post was first published by Sean Hand, Senior Account Executive at Spreckley, on Spreckley’s blog. The phrase ‘there’s no such thing as bad publicity’ has been bandied about for decades. While it would be naïve to suggest that all media exposure is positive (think Volkswagen), some companies have relentlessly pursued publicity and seen fabulous […]
This post was first published by Nick Bird , Account Director at Spreckley, on Spreckley’s blog. …. Choose early morning caffeine hits. Choose working with the latest pioneering technologies. Choose staying ahead of current events. Choose the opportunity to build a broad range of skills. Choose never having the same day twice. Choose helping to […]
Bill Gates, the world’s former richest man, has just announced his new plan to save the planet. Mr Gates and his billionaire cronies have launched the new venture firm, Breakthrough Energy Ventures, bringing cleantech back in the spotlight. Not a moment too soon if you ask me! Hot on the heels of Google’s announcement of […]