Entries by Richard Merrin (Spreckley PR)

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Voice search technology revolutionising PPC

This post was first published by Beau Bass, Senior Account Executive at Spreckley, on Spreckley’s blog. Digital marketing is on the cusp of a landslide change. Natural language processing, along with artificial intelligence (AI) and machine learning stand to rescript the consumer experience as we know it. We only have to look at Siri, Cortana […]

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Take control of your customer’s online journey

This post was first published by Abs Gandhi, Senior Account Executive at Spreckley,  on Spreckley’s blog. When I hear people mention they’re looking to launch a new website or relaunching an existing one, I’m always a little sceptical. Design often takes precedence as the key driver in a new website build, rather than the realisation […]

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Five tips for building authority over your competitors

This post was first published Jessica Davis, Senior Account Manager at Spreckley, on Spreckely’s blog. There are countless reasons as to why an organisation will initiate a PR campaign, but one of the ultimate goals behind many campaigns has to be to position oneself favourably against competitors. This is a huge challenge for organisations – especially […]

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Top tips for events

This post was first published by Joanna Newsome, Account Director on Spreckley’s blog, Spreckley. If you think a trade event is just an excuse for a jolly for your sales team, it’s time to trade that old school mentality for a fresh perspective. It’s a myth that trade shows in the UK are dying out […]