Entries by Tobias M

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India in the PR Spotlight (Part 2)

PR in India is developing at a rapid pace, given the booming economy and a vibrant media landscape. Adapting to the Indian business culture and consumer behaviour is crucial, though, and there are new challenges every day resulting from the cultural differences within the country and its many languages.

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India in the PR Spotlight (part 1)

Our PR interview series* will visit India today: in our latest interview with Xavier Prabhu, Founder and Chief Mentor of the Indian communication group Businesshubs, you will learn why PR is highly localized in India (as all well-executed international PR efforts should be) and why a lot of overseas companies fail here in their overall […]

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Global PR Perspectives – In Germany journalists are “brutally honest” and have a very low “marketing bullshit tolerance” (part 1)

Today our global PR Reach series* is visiting Germany where PR consultant Wibke Sonderkamp is providing insight into current trends and developments in the German media landscape and PR practices before telling us about cultural gaps and clients who had to be re-animated with some excellent German beer after their first encounter with the shockingly […]

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Global PR Perspectives – Silent press conferences and lively Social Media usage in Bulgaria (part 1)

Learn why Bulgarian media rarely asks questions in press conferences, why the latest Heineken beer and Pampers campaigns used Facebook as a main communication channel and why the high acceptance of new communication channels causes problems in the use of the local language in our global PR series featuring Bulgarian PR expert Gergany Vassileva this […]

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Global PR Perspectives – In Russia, the land of endless distances, personal relationships are still paramount (part 2)

Part 1 of the interview* with Russian PR expert Yulia Kiseleva covered current PR trends in Russia. Today Yulia will talk about general differences of Russian PR practices compared to other regions.   * The series is based on phone or face-to-face interviews and written input, therefore please excuse language mistakes which might reflect foreign language influences. 1. Are […]

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Global PR Perspectives – In Russia, the land of endless distances, personal relationships are still paramount (Part 1)

In our interview series about international PR providing insight into PR trends and local differences in PR practices from more than 20 countries*, today’s interview shows why you have to be very creative when choosing an even location, and why social media marketing does not necessarily support a company’s marketing goals in today’s interview with […]