Entries by Tobias M

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Global PR Perspectives – In Russia, the land of endless distances, personal relationships are still paramount (part 2)

Part 1 of the interview* with Russian PR expert Yulia Kiseleva covered current PR trends in Russia. Today Yulia will talk about general differences of Russian PR practices compared to other regions.   * The series is based on phone or face-to-face interviews and written input, therefore please excuse language mistakes which might reflect foreign language influences. 1. Are […]

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Global PR Perspectives – In Russia, the land of endless distances, personal relationships are still paramount (Part 1)

In our interview series about international PR providing insight into PR trends and local differences in PR practices from more than 20 countries*, today’s interview shows why you have to be very creative when choosing an even location, and why social media marketing does not necessarily support a company’s marketing goals in today’s interview with […]

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Interview series on global PR: Where PR doesn’t work in July and why sometimes the best creative input for journalists might come from local catering

GlobalCom PR Network is starting an interview series featuring twenty of its more than 45 international PR consultants, discussing current PR trends and general local differences in PR practices from Tokyo to Stockholm, from Bangalore to Sofia and from Paris to Beijing. Do you know… In which regions blogger relations and Facebook initiatives have become […]

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Celtics are Social Media Champs

If you’re a Boston Celtics fan who can’t score tickets and don’t get enough of your favorite players on television, you’re in luck: social media is here to help. The Boston Celtics is using social media in an effort to increase team loyalty and revenues. Encouraging people to go to its website, the Celtics set up applications to […]

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There Are Three Types of Twitterers: The Conduit, The Thinker and The Writer

Recently, Beth Brenner took the fictional social network “Woof” as warning to those whose social media habits had spiraled out-of-control. Social media discipline is something that nearly everyone in communications struggles with, precisely because there is no one-size-fits-all response. Should you link your Twitter with Linkedin? How often should you post status updates? Should you separate social contacts […]

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The Social Media Revolution Continues

I’m amazed that people are still questioning whether social media is a fad or not. Social networks and online interactions have exploded over the past few years and are continuing to grow, without any hint of a plateau. Erik Qualman, author of Socialnomics, says it best in that “we don’t have a choice on whether we […]

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How to use Microstock Images for PR – Stockphotorights.com

Not only shrinking budgets but also the need to get images within a very tight timeframe are factors making microstock images a choice used by more and more companies and PR agencies. Microstock vendors offer licence free image (and video) material for a much lower budget than traditional photo agencies and the material can be […]