PR in India is developing at a rapid pace, given the booming economy and a vibrant media landscape. Adapting to the Indian business culture and consumer behaviour is crucial, though, and there are new challenges every day resulting from the cultural differences within the country and its many languages.
Our PR interview series* will visit India today: in our latest interview with Xavier Prabhu, Founder and Chief Mentor of the Indian communication group Businesshubs, you will learn why PR is highly localized in India (as all well-executed international PR efforts should be) and why a lot of overseas companies fail here in their overall […]
In part 1 of the interview* with PR specialist Wibke Sonderkamp we learned about current trends and changes in the German media landscape and PR practices. Part 2 of the interview takes a look at cultural differences and local PR specifics companies should keep in mind for their PR initiatives in Germany.
Today our global PR Reach series* is visiting Germany where PR consultant Wibke Sonderkamp is providing insight into current trends and developments in the German media landscape and PR practices before telling us about cultural gaps and clients who had to be re-animated with some excellent German beer after their first encounter with the shockingly […]
PR in China is still quite a young discipline and a major challenge at the same time, especially for foreign companies. One of their first lessons learned might be crisis communication, but at the same time the vibrant media scene offers lots of opportunities to present your company and products – given you have the […]
In our global PR series*, today’s interview shows that PR in the Middle Kingdom is still an adventurous task, especially given that the role of media still differs from the one in other markets. Do you want to learn more about the No. 1 Internet nation worldwide? Just read what Kelvin Chen, Executive Associate at […]
Did you know that 2 million of the Bulgarian population of 7 million citizens are on Facebook? No wonder social media is one of the hot topics in the local PR market and companies such as Heineken beer and Pampers picked an agency with a strong social media reputation for campaigns such as The World […]
Learn why Bulgarian media rarely asks questions in press conferences, why the latest Heineken beer and Pampers campaigns used Facebook as a main communication channel and why the high acceptance of new communication channels causes problems in the use of the local language in our global PR series featuring Bulgarian PR expert Gergany Vassileva this […]
Part 1 of the interview* with Russian PR expert Yulia Kiseleva covered current PR trends in Russia. Today Yulia will talk about general differences of Russian PR practices compared to other regions. * The series is based on phone or face-to-face interviews and written input, therefore please excuse language mistakes which might reflect foreign language influences. 1. Are […]
In our interview series about international PR providing insight into PR trends and local differences in PR practices from more than 20 countries*, today’s interview shows why you have to be very creative when choosing an even location, and why social media marketing does not necessarily support a company’s marketing goals in today’s interview with […]