Entries by Tobias M

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Interview series on global PR: Where PR doesn’t work in July and why sometimes the best creative input for journalists might come from local catering

Current PR trends and local differences in PR practices. GlobalCom PR Network is starting an interview series featuring twenty of its more than 45 international partner agencies, discussing current PR trends and general local differences in PR practices from Tokyo to Stockholm, from Bangalore to Sofia and from Paris to Beijing. Do you know… -In […]

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German Users disappointed by Corporate Social Media Initiatives

Media initiatives of companies via Facebook, Twitter, etc.. This is the result of a recent survey by the Brand Science Institute with more than 1.000 participants who were questioned about their experiences with corporate Social Media initiatives. 83 percent rate the activities as plain advertising. Reasons the survey sees for this include the perception that […]

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Celtics are Social Media Champs

If you’re a Boston Celtics fan who can’t score tickets and don’t get enough of your favorite players on television, you’re in luck: social media is here to help. The Boston Celtics is using social media in an effort to increase team loyalty and revenues. Encouraging people to go to its website, the Celtics set up applications to […]

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There Are Three Types of Twitterers: The Conduit, The Thinker and The Writer

Recently, Beth Brenner took the fictional social network “Woof” as warning to those whose social media habits had spiraled out-of-control. Social media discipline is something that nearly everyone in communications struggles with, precisely because there is no one-size-fits-all response. Should you link your Twitter with Linkedin? How often should you post status updates? Should you separate social contacts […]

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The Social Media Revolution Continues

I’m amazed that people are still questioning whether social media is a fad or not. Social networks and online interactions have exploded over the past few years and are continuing to grow, without any hint of a plateau. Erik Qualman, author of Socialnomics, says it best in that “we don’t have a choice on whether we […]

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How to use Microstock Images for PR – Stockphotorights.com

Not only shrinking budgets but also the need to get images within a very tight timeframe are factors making microstock images a choice used by more and more companies and PR agencies. Microstock vendors offer licence free image (and video) material for a much lower budget than traditional photo agencies and the material can be […]

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Looking to Boost your Clients’ SEO?

Jani Virtanen of Marketwire came and visited the March office for a ‘Training Tea’ session—he gave us insight on how we can increase our client’s online visibility and SEO and elaborated on the in’s and out’s of Marketwire.  What was useful about this presentation was Jani’s tips and recommendations on how we can best utilize […]

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Quora

Does this ever happen to you?  Get a notification that someone has started following your updates on a social network or site that you forgot you were on?  This just recently happened to me with Quora and I was reminded why I signed up in the first place. Quora is a collection of questions and […]