Entries by Wibke Sonderkamp (GlobalCom)

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How to plan a successful event in Brazil

The visibility of some events in the media can transmit the false impression that it is an easy goal to be achieved. But, at least in Brazil, this is not the case. The competition of events increases, while the attention decreases. With the diversity of clients served, including world renowned companies such as Reckitt Benckiser […]

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Events in PR – A Russian Perspective

During the 22-year history of our agency we have executed hundreds of different events. Two of the most impressive ones were a ten-year program of Camel Trophy adventures on Land Rovers across some of the world’s most challenging and interesting regions as well as a huge all-Russia event for Renault cars at the end of […]

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A Twist on the Traditional PR Event (by JCPR)

Branding your own event puts you in control The world of communications and public relations provides an endless amount of obstacles but the goal is always the same: gain exposure for your brand. And as editorial staff continues to shrink in our increasingly digital age, achieving recognition from the journalists and reporters that you need […]

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Dressed for Success at PR Events in Denmark

PR events are excellent occasions for meeting potential clients and launching new products. But, as with all PR services, you have to prepare them very carefully if they should turn out to be anything other than a waste of time. The People Meeting at Bornholm is an event in Denmark where politicians, market leaders, opinion […]

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The Organizational Anatomy of Event PR in Egypt

While the advent of social media and online advertising has fundamentally altered the public relations landscape, with these platforms now a part of the event PR tool kit, classic event PR is never dead because in this option-rich era, events offer a unique opportunity to refocus the attention of your demographic. Events can become synonymous […]

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Success factors for PR Events

PR events are a popular tools of the PR repertoire. How to stage a successful PR event or PR program for a trade or consumer even can not only differ dramatically from country to country but is also subject to changes in the media behaviour and preferences. We therefore asked our PR teams around the […]