One of the best-remembered episodes of the TV sitcom WKRP In Cincinnati is “Turkeys Away,” in which the manager of the eponymous radio station devises a surefire way to boost his station’s listener base during the holiday season — a Thanksgiving turkey giveaway. On the surface, this was a solid idea, but as TV viewers […]
Branding your own event puts you in control The world of communications and publicity provides an endless amount of obstacles but the goal is always the same: gain exposure for your brand. And as editorial staff continues to shrink in our increasingly digital age, achieving recognition from the journalists and reporters that you need to […]
PR events are excellent occasions for meeting potential clients and launching new products. But you have to prepare them very carefully if they should turn out to be anything other than a waste of time. The People Meeting at Bornholm is an event in Denmark where politicians, market leaders, opinion formers, and anyone who is […]
While the advent of social media and online advertising has fundamentally altered the public relations landscape, with these platforms now a part of the event PR tool kit, classic event PR is never dead because in this option-rich era, events offer a unique opportunity to refocus the attention of your demographic. Events can become synonymous […]
In Italy, enthusiasm for PR and marketing is finally back. Companies are not prepared to spend more, but have started using this communication and engagement platform in the marketing mix again. From a European perspective we don’t see an increase in the demand for events, but a request for a new approach in regards to […]
PR events are a popular tools of the PR repertoire. How to stage a successful PR event or PR program for a trade or consumer even can not only differ dramatically from country to country but is also subject to changes in the media behaviour and preferences. We therefore asked our PR teams around the […]
The international PR organisation will support OtterBox in the BeNeLux, France, Germany, Italy, Poland, Russia, Scandinavia and the UK Munich, 27 January 2013 – OtterBox®, the No. 1-selling smartphone case in North America is rapidly expanding brand awareness and sales across its range of premium smartphone cases in Europe and Russia. GlobalCom PR Network (GCPR), […]
Today Tom Rice answers the three questions about Media and PR impressions in 2013 that we asked our PR team around the world from the perspective of a US PR consultant specializing in B2B technology B2B markets: 1. How did the global recession affect the demand for PR in the USA in 2013? Our agency, […]
2014 has already started and our blog series continues to question our PR teams around the world on their view of 2013 developments. This week Wibke Sonderkamp of the Munich based GlobalCom PR Network team answers the 3 questions of the interview series: 1. How did the global recession affect the demand for PR in […]
Lars Jørgensen, gives his view on the strategic PR field. The Danish PR business is on the right track in the aftermath of the global financial crisis, he says. 1. How did the global recession affect the demand for PR in Denmark in 2013? The financial crisis was hard on many Danish Companies. And of […]