It’s easy to tell when someone is reciting memorized company jargon rather than speaking from the heart. Instead of repeating the same old lines, why not tell a story? A great one makes your audience want to know more—and more importantly, share it with others.
Think outside the box. Open the kimono. Circle back. Best practices. Innovative solutions. What do these phrases all have in common? They’re staples of business-speak (AKA workplace jargon) and they have plagued corporate prose for years. Business-speak worms its way into boilerplates, resumes and even live conversations like an invasive species attacking the collective vocabulary […]
Business to customer (B2C) events such as interactive, hands-on sessions – think cooking and beauty workshops – restaurant or product review sessions and larger-than-life’ events such as fashion shows and glamourous ‘red carpet’ cocktails are the norm rather than the exception for most of our clients from the lifestyle sector: hospitality, food & beverage, fashion […]
While there isn’t quite the degree of mud-slinging among financial services firms as there is among politicians during an election year, business executives do sometimes feel the urge to tear down the competition. And some of them have been known to act on those urges. It might feel gratifying to publicly air the weaknesses of […]
The visibility of some events in the media can transmit the false impression that it is an easy goal to be achieved. But, at least in Brazil, this is not the case. The competition of events increases, while the attention decreases. With the diversity of clients served, including world renowned companies such as Reckitt Benckiser […]
During the 22-year history of our agency we have executed hundreds of different events. Two of the most impressive ones were a ten-year program of Camel Trophy adventures on Land Rovers across some of the world’s most challenging and interesting regions as well as a huge all-Russia event for Renault cars at the end of […]
One of the best-remembered episodes of the TV sitcom WKRP In Cincinnati is “Turkeys Away,” in which the manager of the eponymous radio station devises a sure-fire way to boost his station’s listener base during the holiday season — a Thanksgiving turkey giveaway. On the surface, this was a solid idea, but as TV viewers […]
Branding your own event puts you in control The world of communications and public relations provides an endless amount of obstacles but the goal is always the same: gain exposure for your brand. And as editorial staff continues to shrink in our increasingly digital age, achieving recognition from the journalists and reporters that you need […]
PR events are excellent occasions for meeting potential clients and launching new products. But, as with all PR services, you have to prepare them very carefully if they should turn out to be anything other than a waste of time. The People Meeting at Bornholm is an event in Denmark where politicians, market leaders, opinion […]
While the advent of social media and online advertising has fundamentally altered the public relations landscape, with these platforms now a part of the event PR tool kit, classic event PR is never dead because in this option-rich era, events offer a unique opportunity to refocus the attention of your demographic. Events can become synonymous […]
In Italy, enthusiasm for PR and marketing is finally back. Companies are not prepared to spend more, but have started using this communication and engagement platform in the marketing mix again. From a European perspective we don’t see an increase in the demand for events, but a request for a new approach in regards to […]
PR events are a popular tools of the PR repertoire. How to stage a successful PR event or PR program for a trade or consumer even can not only differ dramatically from country to country but is also subject to changes in the media behaviour and preferences. We therefore asked our PR teams around the […]