I recently came across an interesting article by Barb Dybwad, which looks at 5 social media trends that companies should watch right now. She says that while some may not be immediately relevant to your company or industry, it’s important to be aware of these trends to keep your business ahead of the curve. Here are the 5 social media trends hat may help to increase your organization’s growth:
- Location — Sites such as Twitter now allow you to attach location information to let your followers know where you are tweeting from. You can also use FourSquare to “check in” to various locations (see Meredith’s post for more on how to use FourSquare). Google Latitude will also update your location automatically if you’re comfortable with sharing that information. I personally have not tested out any of these services yet, but I can see how they would benefit small businesses by increasing their exposure.
- Group Buying — Sites like GroupOn and LivingSocial offer users daily deals in their city. Pay $20 for $50 worth of food at a quality restaurant? Count me in! For businesses, this can serve as an opportunity to both reward loyal customers and attract new clientele who may discover you through a daily deal.
- Mobile Ads — Google has acquired AdMob, a mobile ad platform while Apple’s new iAd platform seeks to improve the mobile ad experience to the end user by avoiding making them leave whatever app experience they are currently in. Being able to reach a customer on the go can be very beneficial for a brand.
- Mobile Payments — These days, who doesn’t love to make a payment online? Now, users can make payments directly from their phones. A startup called Square, attaches to the iPhone’s headphone jack and allows credit card transactions to be processed right there.
- Having a Social Media Policy — With all of these emerging technologies, companies will need to provide employees with social media guidelines so they know what is acceptable, especially when representing the company on social networking sites.
I agree with Barb and feel that all of these social media trends will be worth watching — have you or your company started to use any of these services yet?
This post was first published by Danielle Sherman on March Communications’ blog, PR Nonsense, and may be viewed here.