After seeing people retweet my previous blog post about why PR pros should embrace Twitter, I wondered why this post was popular. The topic obviously interested me, but it wasn’t a groundbreaking idea. Other posts that I wrote involved statistics, quoted articles, and took time to create—but they weren’t popular.
I looked at the content of posts with hundreds of views and retweets. I studied the social media pro Chris Brogan’s blog. I thought about what I like to read. Eventually, I came up with a list to answer the burning question: what makes a blog post popular?
1.) Bullet points
Reading a blog should be quick and easy. Bullet points instantly make text easier to read. Bold words help, too.
Don’t you think they’re a great way to catch readers’ attention?
3.) Tips & Tricks
Everyone likes advice. Especially advice that is put into a neat list.
4.) Short Sentences
Keep posts interesting. Make reading easy and quick.
Web browsing can leave you with a 9-second attention span— the same as a goldfish. Pictures can attract those wondering minds and keep readers focused on the article.
To all the readers and bloggers–what else makes a blog post popular?
This post was first published by Rachel Leamon on March Communications’ blog, PR Nonsense, and may be viewed here.