Has social media lost its kick? Apparently so, according to an eMarketer article indicating that among 16 to 24 year-olds in the US, social network usage growth has slowed to a crawl while the majority of users on sites like Twitter are primarily focused on disseminating content such as linking to videos and news stories (click here for the report findings). But there is a silver lining – while growth appears to be slowing, original content is in high demand. As noted in the report, consumers are hungry for knowledge from brands, presenting the ideal opportunity for brands to get their message heard.From a PR perspective, blogging is the perfect outlet to produce the original content that consumers are hungry for. A compelling or insightful post has the potential to be circulated by those on Facebook and Twitter who are just itching to read and re-circulate it. Now is the time for fresh content – are you getting your message heard?
This post was first published by Joanna DiTrapano on March Communications’ blog, PR Nonsense, and may be viewed here.