In the past few months, we’ve interviewed a variety of our GlobalCom PR Network partners from all over the world about the status and influence digital and social media have on their daily PR work, as part of our “Continental Drift in modern PR” series.
The trend is clearly evident – the status of digital communications channels and communities is rapidly growing. Many partners must discern the relevance of these for B2B and B2C issues, and also discern to what extent the use of communications and PR-initiatives that are specially designed for digital and social media differ from country to country.
Many regions have different priorities and approaches when it comes to embracing digital and social channels in PR work.
In Japan, for example, social media is so far primarily used for specific campaigns; the majority of public relations, however, takes place over traditional media.
In contrast, communication with bloggers in Germany is by now just as important for PR work as contact with newspapers, magazines and broadcasters.
Also, in Bulgaria, the construction of a company’s Facebook or Twitter accounts is now a standard PR activity.
Our partner agency in Israel reported that placing topics and issues in virtual communities is becoming of increasingly greater significance to PR work.
After a short late-summer break, the GCPR Blog will be back in the autumn with a new series.
This time, among other things, we’ll be discussing Tops and Flops in PR topics – which topics and approaches work in different markets.
Until then, we wish you a wonderful summer.
The GlobalCom PR Blog Team