Though Mark Zuckerberg tends to deny direct competition with Google, Facebook is rumored to be entering the search market. Though search has not been a priority for the social networking powerhouse, this Businessweek article reports that more than 20 Facebook engineers are busy working on an improved search engine within the site.
Google is widely accepted as the de facto search engine (it controls 67 percent of the search market in the U.S. according to Businessweek), and one that companies want to rank highly on, but how will Facebook’s probable move impact this?
As a consumer, issues of privacy and security certainly arise as we share so much of our personal information on Facebook. How will this information be translated into a search engine? It’s something that will likely hit home with many and be addressed if Facebook does, in fact, make its big move into search. For now, I’ll continue using Google and happily anticipating the “Google graphic.”
This post was first published by Erica Frank on March Communications’ blog, PR Nonsense, and may be viewed here.