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SUMMARY OF EASTERN EUROPEAN MARKET – introduction22. June 2018Łukasz Wilczyński | CEO […]
Command Attention: Social Event Marketing Strategies That Actually Work, Part II4. June 2018Give a man a fish and you […]
Command Attention: Social Event Marketing Strategies That Actually Work, Part I15. May 2018This post was first published […]
Does This Orange Make Me Look Fat? What Your Brand Colors Say About You7. May 2018This post was first published […]
PR für Messen und Events: Timing, Timing, Timing!
This blog post is published by Wibke Sonderkamp, GlobalCom PR
“Weihnachten kommt immer so überraschend“ – diese bekannte Aussage lässt sich auch auf die alljährlichen, großen Messen und Events übertragen.
Als Agentur für PR und Kommunikation erhalten wir in jedem Jahr wenige Wochen vor großen Messen – wie der CES in Las Vegas, dem Mobile World Congress (MWC) in Barcelona, der Intersolar oder Electronica in München, der IFA in Berlin, etc. – Anfragen für die PR-Betreuung rund um den Event.
Grundsätzlich freuen wir uns natürlich über das Kundeninteresse. Aber vielen Kunden scheint nicht klar zu sein, dass sie zum Zeitpunkt ihrer Anfrage bereits die Hälfte aller Möglichkeiten für mediale Aufmerksamkeit verpasst haben.
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#MWC2018: Call for Papers … @GSMA tells us what it wants, what it really, really wants!
This blog post was first published by Niki Hutchinson, CCGroup (UK)
What makes a winning Mobile World Congress speaker submission? And how can we make ours stand out from the crowd? Can we do this in a mere 200 words? These are the thoughts keeping many a telecom PR awake at night.
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Money’s sci-fi future might still be cash
This blog post was first published by Alan Miller, CCGroup (UK)
It’s easy to find your day job affecting how you react to details in entertainment. Binge-watching The Expanse on Netflix, a show set 200 years in the future and attempting to show a realistic view of the future – no light-sabers here – I found I could no longer suspend my disbelief. I was fine with the colonised asteroid belts and Mars and Earth on the brink of war, but when a character used casino chip-like cash, that was a step too far. With cash on the way out in the year 2017, how could it possibly still be around in 2217?
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PR-världen är rund
This blog post was first published by Jakob Mjöbring, Punkt PR (Umeå, Sweden), at Resumé.
Precis hemkommen från möte med vårt globala nätverk Global Com på Mallorca och man är så där uppfylld som man är när man får träffa entusiastiska kollegor från hela världen. Det man slås av är att vår bransch faktiskt är rätt homogen, oavsett om du verkar i USA, UK eller Umeå är utmaningarna och möjligheterna de samma hos kunderna och kundernas kunder.
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公众号如何做选题？
This blog post was first pubilshed at zerone’s blog.
公众号今天做什么？这恐怕是新媒体人每天在想的问题。有时候抓破头皮、想破脑袋，恐怕也没个结果，真是让人头疼。公众号如何定选题，其实还是有方法可循的。
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Gegensätze ziehen sich an!
This blog post was first published by Matthias Grünewald on public link‘s blog.
Marketing- und Public Relations-Experten beäugen sich oft kritisch. Während dem Marketing häufig vorgeworfen wird, nur in kurzfristigen, verkaufsorientierten Kampagnen zu denken, muss sich die PR mit dem Vorwurf der Nicht-Messbarkeit auseinander setzen. Was die PR vom Online Marketing lernen kann: Unser Rückblick auf die OMR2017
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¿Qué puede hacer un influencer por tu marca?
This blog post was first published on everyThink’s PR blog.
“Mamá, quiero ser influencer” ya no suena a broma. Ser influencer es una nueva forma de vida y una nueva profesión (remunerada, y muy bien, por cierto).
Hay influencers en todas las redes sociales, desde Twitter a Instagram, pasando por Youtube y terminado en Facebook. En poco tiempo, han pasado de ser gente anónima que expresaba su opinión o recomendaba productos, a ser verdaderos líderes de masas.
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El valor de lo intangible
This blog post was first published on everyThink PR‘s blog.
¿Cómo medimos la reputación de una marca? ¿Y el valor de sus acciones? Vivimos en un mundo cada vez más intangible, el fervor de la tecnología ha desplazado poco a poco todos los bienes materiales que conocíamos. El bitcoin, big data, machine learning, cloud… todos ellos son conceptos emergentes, e invisibles para la mayoría de los usuarios. Lo mismo ocurre con la imagen, la identidad, la reputación o el posicionamiento de una marca.
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Will the PR agency as we know it be around in ten years time?
This post was first published by Nick Ringrow on Spreckley’s blog, Spreckley.
I was at a team lunch the other day following the hire of our new social media executive and eventually the question arises, will the PR agency as we know it still be around in five or 10 years time? There were a couple of differing opinions but overall the consensus was, no. At least not in the traditional sense.
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Voice search technology revolutionising PPC
This post was first published by Beau Bass, Senior Account Executive at Spreckley, on Spreckley’s blog.
Digital marketing is on the cusp of a landslide change. Natural language processing, along with artificial intelligence (AI) and machine learning stand to rescript the consumer experience as we know it. We only have to look at Siri, Cortana and Alexa – just a few of the ‘digital assistants’ we use to complete our natural language queries to conveniently find the product or service we are after.
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