Most recent Posts
PRGATE has a new Senior Executive Director20. September 2018PRGATE, GlobalCom PR Agency […]
PR Agency Taktiq has a new Managing Director20. September 2018Taktiq, GlobalCom PR Agency […]
Hungary Region Summary: What are the hottest sectors for start-ups? And similar questions answered here!22. August 2018Market Landscape What are the […]
Greece Region Summary: What holds sway in your region – traditional or new media types and influencers?17. August 2018Communication Environment […]
Dude, Do You Even Wiki? A Wikipedia Master Class, Part I
This post was first published by Melissa Drozdowski on Interprose’s blog, Interprose Voice.
Talk about chutzpah. In case you missed it, Burger King recently pulled off a brazen stunt using emerging voice technologies. In a cheeky TV spot, the fast food giant tricked Google devices into reading Wikipedia’s article about its flagship Whopper hamburger…after some wanton editing by the marketing team.
It almost got away with it. Almost.
Sharp-eyed pundits at The Verge caught wind of Burger King’s plans, and did some stealth editing of their own. Additional edits by furious Wikipedia editors (and a few fun-loving trolls) quickly followed, leading to an ingredient list that included cyanide, toenail clippings, children, and rat meat. Wikipedia eventually protected the article from further edits, but the community was not amused. In an open letter to the company, editors demanded Burger King apologize and agree to abide by Wikipedia’s terms of use (spoiler alert: they’re still waiting).
Read more →
Where, Oh Where to Publish Your Article? Three Platforms to Consider
This post was first published by Laurie Davis on Interprose’s blog, Interprose Voice.
When putting together a content strategy plan, there are many types of content to consider. With all these decisions ahead of you, it can seem overwhelming but if you take some time to define your goals first, the process will be a lot easier. From infographics, to videos, to articles there are many tactics to choose from once your goals are defined.
Writing contributed pieces is one of the most fundamental tactics in a content strategy plan. Articles provide you an opportunity to demonstrate expertise, and engage with the industry by starting conversations or sharing opinions. However, there are many platforms to consider when deciding where to publish your next contribution.
Three major platforms to consider include your company’s blog, a trade or business publication or LinkedIn Pulse. Each has unique benefits and it’s important to know what you want to accomplish before choosing a platform.
Recently, I wrote an article for MarketingProfs titled The Right Words at the Right Time in the Right Place: Three Platforms to Publish Your Content On that provides a deeper dive into this subject. So, if you are looking for some advice on where to publish your articles, go check it out.
Advertising and 2018 FIFA World Cup: how to earn and not be caught offside
This post was first published by Alla Shupineva, 4D Business Commuincation Agency, Russia
The World Cup will be held on June 14, 2018 in Russia. The events that unite millions of people from all continents have inevitably become not only competitions between the strongest national teams of the world, but also a tournament among advertising and marketing experts.
However, before to start the rush for football fans money, it is useful to know some ins and outs and find out “hidden rocks” that may appear in the way of creating the advertising campaign. And that’s what this review is about. Firstly we will talk about FIFA copyrights, associated prohibitions and the ways of bypassing them.
Read more →
I’ll be back… – innovation in companies
The word “innovation” undergoes a full declension in recent years, substituting a wide array of terms used to describe something new or modern, especially in the technical or technological fields as well as computer sciences. I personally definitely prefer to use the term “rationalization” although, for older people still remembering the communist era, it may possess rather negative connotations.
Because what is the basic difference between these two terms? Rationalization holds the element of “ratio” (Latin for reason) in contrast to innovation which comes from “in nova” (Latin for new). And actually that is where the discussion concerning innovation could end. However, I will allow myself a certain reflection. What makes us human, and what are the risks for us to stop being that?
The futuristic visions of the world are as fascinating as they are terrifying. The speeding technical progress results in that various inventions more and more often substitute people in terms of every-day work, production, and services, while IT systems not only support us in making decisions but actually replace people in analytical and research works.
Read more →
ICCO 2017: Paths for PR
From left, Charlene Corrin, GM from ICCO and Rami Kangas, Drama Queen Communications/GlobalCom PR Network
“If something matters enough, the news will find you”. Something in those lines was said by Ketchum CEO and chairman Rob Flaherty in his opening keynote of ICCO global summit 2017 in the beginning of October. Flaherty’s note was pointed towards the shift how news and messages are now delivered and received – by sharing. Recommendation from a friend or an online review can easily be the strongest message you’ll get. This has a huge impact on the way we do business.
ICCO gathered more than 300 PR professionals from over 30 countries. The Summit is held annually and this year it was in Helsinki, Finland (home of Drama Queen Communications). Main topic for the Helsinki summit was “leading in a transformational world”. That was put into practise through innovative presentations, insightful panels without forgetting key aspects of networking. Like former ICCO president Maxim Behar put it: “The world is changing and I am sure you will agree with me that those changes made our business, public relations, one of the most dynamic in the world. We all know that everything we were doing just a couple of years ago does not work anymore and thousands of new tools and approaches have turned our business upside down.”
Read more →
Writer Pens Killer Headline…and You Won’t Believe What Happens Next!
This post was first published by Melissa Drozdowski on Interprose’s blog, Interprose Voice.
You’ve seen a million clickbait headlines, just like the one at the top of this post. They’re catchy. They’re clever. They’re abrasive and punchy. They pique your interest enough that you go ahead and click through to that article you had no intention of reading. And when you do click through, that cheesy, clickbait-y headline has done its job.
Humor. Emotion. Sensationalism. Call it the Buzzfeed school of headline writing. Media sites like Buzzfeed, Upworthy, and ViralNova have all mastered the art of crafting seductive, provocative headlines that bring readers in, sometimes against their better judgment. Here’s just a small sampling of their recent headlines for your consideration:
Read more →
Lokal närvaro, nordiska vingar och global räckvidd
Inom GlobalComPR Network har vi nu format ett nordiskt nätverk. Det handlar både om att kunna erbjuda våra kunder nordisk närvaro lika enkelt som nationell, men också att vi kan nyttja varandras specialistkunskaper. Vi pratar ofta om att världen har globaliserats, men lika ofta hamnar vi i nationella strategier och har svårt att se bortom språkgränserna. Vi vill ändra på detta. Länderna i Norden har stora likheter varför expansionen ofta kan ske smidigt och utan större förändringar i den egna organisationen initialt.
En kontakt – flera länder
Vårt nätverk innebär att du nu kan använda en kontakt för hela Norden. Vi sköter alla kontakter med byråerna runt om i Norden och allt fotarbete sköts nationellt på plats – med gedigen lokalkännedom. Det är också en stor poäng att byråerna har delvis olika experter som kan nyttjas inom nätverket. Men grunden är ägarledda byråer som har bevisat sin kompetens och framgångsrikt verkat på sin marknad i många år. Det gör att du är garanterad högsta kvalitet från dag ett av samarbetet. Inga långa ledtider, inga språkförbistringar och fullständig kontroll på alla insatser.
Byråerna i det nordiska nätverket är Punkt PR i Umeå, Waves Communications i Köpenhamn, Wise Communications i Stockholm och Drama Queen i Finland. En norsk byrå kliver också snart in i samarbetet. Förutom de nordiska byråerna har du förstås också tillgång till alla andra 70 byråer från över 60 länder som ingår i GlobalComPR Network, läs mer här.
Välkommen att höra av dig till Jakob på Punkt PR om du vill veta mer om Punkt PR eller det nordiska nätverket.
Det är kärnorna i Äpplet som säkrar återväxten
This blog post was first published by Jakob Mjöbring, Punkt PR (Umeå, Sweden), at the Swedish magazine Resumé.
“So we need to be true to who we are. And remember what’s really important to us. That’s what’s going to keep Apple, Apple: is if we keep us, us.” Citatet är från Apples grundare Steve Jobs och det var hans röst som ekade över de församlade i Steve Jobs Theater när Apple höll lanseringsmässa.
Att det finns en stark personkult runt Jobs är förstås ingen nyhet, och kanske var han inte världens bästa företagsledare. Men jag tycker ändå att man bör lägga rätt stor vikt vid hur världens största företag väljer att öppna ett av sina viktigaste event på senare år. Apple gör det genom att fundera över sina rötter och sin värdegrund. Allt det som gör oss, oss.
Här kan vi konkurrera
Är det något som kommer att överleva, och få oss att överleva, en allt hårdare globaliserad konkurrens är det exakt just det vi måste hålla reda på: Vad är det som gör oss, oss. Och är det något många svenska företag kan konkurrera med är det ju vårt svenska arv av schyssta arbetsförhållanden, (hyfsat) jämlika arbetsplatser, relativt ohierarkiska företag och andra mjuka värden.
Värdegrunden måste få ökad status
Värdegrunden måste få komma till heders igen. Den har skämtats bort i så många år och behandlats med valhet från en stor mängd företag. Kanske mest för att man har varit osäker på nyttan och inte riktigt insett värdet i det. Det är dags att uppgradera företagets själ och inse att Steve Jobs faktiskt hade förstått något väsentligt. Något som gör att världens största företag i dag pratar med sina kunder om varför deras medarbetare ska vilja gå till jobbet i morgon.
Det är kärnorna i Äpplet som säkrar återväxten.
Interested in Sweden or the Nordics, contact Jakob at Punkt PR
Being a Boutique PR Agency: The Trenches and Time
This article was first published by Joanne Hogue and Dina Petrosky, Smart Connections PR.
Smart Connections PR was founded in late 2012, a boutique PR agency born out of a boutique tech-oriented PR agency. We love the term “boutique.” It sounds so classy and elite when in reality it is a term used both by agencies that are small and don’t want to say they are and agencies that are of a mindset that silos of knowledge hamper engagement and results. Smart Connections likes to think of itself as the latter.
Read more →
8 советов от организаторов бизнес-конференций
This Blog post was first published by Alla Shupineva, 4D Business Communications Agency, St. Petersburg, Russia
8 советов от организаторов бизнес-конференций
Многие компании в своей деятельности сталкиваются с необходимостью организации деловых мероприятий различного уровня. Это может быть закрытый круглый стол, отраслевая конференция или даже крупный международный симпозиум. Необходимость продиктована различными причинами: от маркетинговых задач по продвижению товара на узкоспециализированном рынке до желания объединить профессионалов отрасли ради достижения общих целей. По данным компании TimePad – лидера рынка услуг по онлайн организации и регистрации мероприятий, в 2016 году с помощью их платформы было организовано более 130 000 мероприятий, а число новых организаторов составило 31000. Предлагаем вашему вниманию несколько советов от специалистов – организаторов с многолетним опытом, как сделать ваше мероприятие желанным и посещаемым для целевой аудитории.
Read more →