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The GDPR checklist for corporate communication and PR
This post was first published by GlobalCom PR Network member Finn PR – Raf Weverbergh and Kristien Vermoesen
The GDPR, the new EU regulation for data protection and privacy, will have a double impact on corporate communication professionals when it goes “live” on May 25th:
To help you understand what needs to be done, we assembled this checklist, ranked from important and urgent to less urgent.
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Dude, Do You Even Wiki? A Wikipedia Master Class, Part III
This post was first published by Melissa Drozdowski on Interprose’s blog, Interprose Voice.
John Green, author of that four-hanky tearjerker The Fault in Our Stars once said, “Oh, Wikipedia, with your tension between those who would share knowledge and those who would destroy it.” It’s probably the purest description I’ve heard of the conundrum that defines Wikipedia to this day.
In the first two installments in this Master Class, we explored Wikipedia’s continued relevancy for brands. We also dug into identifying whether your brand or organization is ready for an article, how to get started on the platform, the article creation and editing process, and a good bit of nuts ‘n bolts how-to action.
If you missed Parts I and II in the series, don’t worry – you can find them online here and here. And as promised in Part II, today’s installment addresses Wikipedia’s Golden Rules…and what happens if you break them.
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SEO: Mind your reader
This blog post is published by Markus Engel, Communication Consultants
You´ve heard of SEO? Of course, you have. Search engine optimization has been around for a while. Optimizing your website, to increase its online visibility in a web search engine’s unpaid results, has had an effect on the way we are creating online content today. Keyword stuffing, meta tags and WDF*IDF bring a technical side to writing a story. In the good old offline times editors had learned and internalized an essential writing principle: mind your reader. Does that still apply in times of SEO? Discoverabilityen the reader is not necessarily a human being but a search engine’s crawler? The clear answer is: YES! Does that mean that a search engine optimized text is unattractive, difficult to read and comes just as a boring collection of keywords? Our clear answer is: NO! Search engines evolved from being mainly syntax or keyword based to recognizing meaning and context of text-based content for a semantic search. Taking all the context information into account, search engines are creating a better user experience since they deliver relevant search results. At the end of the day, Google and other search engines would rather wish that readers experience well-written content while searching for input. So, that’s where we come back to what was essential in the past offline-days and what is still or even more important today: mind your reader!
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Dude, Do You Even Wiki? A Wikipedia Master Class, Part II
This post was first published by Melissa Drozdowski on Interprose’s blog, Interprose Voice.
“A Wikipedia article is a process, not a product.” – Clay Shirky, writer and social media theorist
Welcome back to our Wikipedia Master Class series. In the first installment, we covered the question of how to know whether your brand is ready for a Wikipedia article, and the first steps you need to take to make it a reality. Now, we’re ready to move into the nuts ‘n bolts how-to of article creation and editing. Are you ready?
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Man bites Dog…
This post was first published by Luke Frost, PR Deadlines, Sydney – Australia
Well that headline makes no sense. Or does it? Let’s think about those words – and how they might possibly relate to information technology.
The message is tantalising, thought provoking and if man really did bite dog, it’s newsworthy. As a headline it’s short, sharp and to the point – subject, active verb, object.
At PR Deadlines we like to craft all our messaging to the infotech world like that, in clear concise language across the entire communications spectrum: news releases, thought leadership, videos, pitches, direct mail, ads, lead generation – everything.
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Dude, Do You Even Wiki? A Wikipedia Master Class, Part I
This post was first published by Melissa Drozdowski on Interprose’s blog, Interprose Voice.
Talk about chutzpah. In case you missed it, Burger King recently pulled off a brazen stunt using emerging voice technologies. In a cheeky TV spot, the fast food giant tricked Google devices into reading Wikipedia’s article about its flagship Whopper hamburger…after some wanton editing by the marketing team.
It almost got away with it. Almost.
Sharp-eyed pundits at The Verge caught wind of Burger King’s plans, and did some stealth editing of their own. Additional edits by furious Wikipedia editors (and a few fun-loving trolls) quickly followed, leading to an ingredient list that included cyanide, toenail clippings, children, and rat meat. Wikipedia eventually protected the article from further edits, but the community was not amused. In an open letter to the company, editors demanded Burger King apologize and agree to abide by Wikipedia’s terms of use (spoiler alert: they’re still waiting).
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Where, Oh Where to Publish Your Article? Three Platforms to Consider
This post was first published by Laurie Davis on Interprose’s blog, Interprose Voice.
When putting together a content strategy plan, there are many types of content to consider. With all these decisions ahead of you, it can seem overwhelming but if you take some time to define your goals first, the process will be a lot easier. From infographics, to videos, to articles there are many tactics to choose from once your goals are defined.
Writing contributed pieces is one of the most fundamental tactics in a content strategy plan. Articles provide you an opportunity to demonstrate expertise, and engage with the industry by starting conversations or sharing opinions. However, there are many platforms to consider when deciding where to publish your next contribution.
Three major platforms to consider include your company’s blog, a trade or business publication or LinkedIn Pulse. Each has unique benefits and it’s important to know what you want to accomplish before choosing a platform.
Recently, I wrote an article for MarketingProfs titled The Right Words at the Right Time in the Right Place: Three Platforms to Publish Your Content On that provides a deeper dive into this subject. So, if you are looking for some advice on where to publish your articles, go check it out.
Advertising and 2018 FIFA World Cup: how to earn and not be caught offside
This post was first published by Alla Shupineva, 4D Business Commuincation Agency, Russia
The World Cup will be held on June 14, 2018 in Russia. The events that unite millions of people from all continents have inevitably become not only competitions between the strongest national teams of the world, but also a tournament among advertising and marketing experts.
However, before to start the rush for football fans money, it is useful to know some ins and outs and find out “hidden rocks” that may appear in the way of creating the advertising campaign. And that’s what this review is about. Firstly we will talk about FIFA copyrights, associated prohibitions and the ways of bypassing them.
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I’ll be back… – innovation in companies
The word “innovation” undergoes a full declension in recent years, substituting a wide array of terms used to describe something new or modern, especially in the technical or technological fields as well as computer sciences. I personally definitely prefer to use the term “rationalization” although, for older people still remembering the communist era, it may possess rather negative connotations.
Because what is the basic difference between these two terms? Rationalization holds the element of “ratio” (Latin for reason) in contrast to innovation which comes from “in nova” (Latin for new). And actually that is where the discussion concerning innovation could end. However, I will allow myself a certain reflection. What makes us human, and what are the risks for us to stop being that?
The futuristic visions of the world are as fascinating as they are terrifying. The speeding technical progress results in that various inventions more and more often substitute people in terms of every-day work, production, and services, while IT systems not only support us in making decisions but actually replace people in analytical and research works.
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ICCO 2017: Paths for PR
From left, Charlene Corrin, GM from ICCO and Rami Kangas, Drama Queen Communications/GlobalCom PR Network
“If something matters enough, the news will find you”. Something in those lines was said by Ketchum CEO and chairman Rob Flaherty in his opening keynote of ICCO global summit 2017 in the beginning of October. Flaherty’s note was pointed towards the shift how news and messages are now delivered and received – by sharing. Recommendation from a friend or an online review can easily be the strongest message you’ll get. This has a huge impact on the way we do business.
ICCO gathered more than 300 PR professionals from over 30 countries. The Summit is held annually and this year it was in Helsinki, Finland (home of Drama Queen Communications). Main topic for the Helsinki summit was “leading in a transformational world”. That was put into practise through innovative presentations, insightful panels without forgetting key aspects of networking. Like former ICCO president Maxim Behar put it: “The world is changing and I am sure you will agree with me that those changes made our business, public relations, one of the most dynamic in the world. We all know that everything we were doing just a couple of years ago does not work anymore and thousands of new tools and approaches have turned our business upside down.”
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