PR Agency Taktiq has a new Managing Director

Staff Change Business Change Taktiq

Taktiq, GlobalCom PR Agency based in Prague, Czech Republic, has a new Managing Director – she will be the primary contact person for all GlobalCom Network issues.

Lucia Brinzanik has worked in PR, marketing and communication for 14 years. She has comprehensive experience with preparation and implementation of communication strategies, brand and corporate identity and with creative content. For this work, her and her team were awarded several PR awards (in the Czech Republic), including awards for best corporate publication and annual report (in 2017 and 2018).

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Hungary Region Summary: What are the hottest sectors for start-ups? And similar questions answered here!

hottest sectors for start-ups

Market Landscape

What are the major corporations across sectors that have decision-making units based in the region? 

Pharma (Richter), health care (GE), road transportation (Waberer’s) automotive (Audis’ largest engine plant in the world), telecoms (Nokia, Ericsson development centres)

What are the hottest sectors for start-ups? 

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Command Attention: Social Event Marketing Strategies That Actually Work, Part V

Video Camera

Benjamin Franklin once said, “The best investment is in the tools of one’s own trade.” Almost two and a quarter centuries later, and his advice is still spot-on. If you’ve been following this Master Class series or checked out our webinar on event marketing and live social sharing, then you know it’s time to start talking about the tools and gear you’ll need to succeed at video livestreaming.

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CZECH REPUBLIC – REGION SUMMARY (PART OF THE SUMMARY OF EASTERN EUROPE MARKET)

Market Landscape

What are the major corporations across sectors that have decision-making units based in the region?
Axis Communications, 2N, Linet (HQ), Hartmann Rico, Viscofan, T-Mobile, Vodafone, Volkswagen, Hyundai, Pilsner Urquell (HQ), Budejovicky Budvar (Original Budweiser) (HQ), Unicredit Bank, Raiffeisen Bank, Kofola (HQ), Lidl, Tesco, Albert, Kiwi.com (HQ), Skype

What are the “hottest sectors” for start-ups?
3D printing, hardware (incl. gadgets), software (systems), IoT, programming (apps, web), game development (computer and online games)

What kind of sectors are the rising stars in the local economy?
Old stars (still doing great): chemical, automotive, green tech
New stars: smart… (home, cities, transport), fintech, gaming, quality food production, design

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CROATIA – REGION SUMMARY (PART OF THE SUMMARY OF EASTERN EUROPE MARKET)

Market Landscape
What are the major corporations across sectors that have decision-making units based in the region?
There are big corporate offices like McCan Zagreb or Dialog, an exclusive affiliate of Ketchum, but none are strong enough to deserve the name of decision-makers. In the past few years, many smaller agencies have become local leaders, such as 404, Millenium promotion or the Mangjura agency.

What are the “hottest sectors” for start-ups?
At the moment – IT, innovations, tourism and ecology.

What kind of sectors are the rising stars in the local economy?
Definitely tourism, as Zagreb is increasingly recognized not just as a weekend destination, but as a year-round, must-visit place.

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Command Attention: Social Event Marketing Strategies That Actually Work, Part IV

Video Wall

“A minute of video is worth 1.8 millions words.” ~ Dr. James McQuivey, Forrester Research

If a picture is worth a thousand words, what is one second of video worth?

According to Forrester’s Dr. James McQuivey, it’s 30,000 words. My math skills aren’t the best but here’s how the arithmetic breaks down: if a picture equals 1,000 words and video clocks in at 30 frames per second, then one second of video is worth 30,000 words. Multiply those 30,000 words by your typical 60-second video, and you get 1.8 million. If you figure that the 1.8 million number is per viewer, that’s a lot of yackety-yak that you can cut out by simply leveraging video instead of copy.

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Bulgaria – region summary (part of the Summary of Eastern Europe Market)

Market Landscape

What are the major corporations across sectors that have decision-making units based in the region?

Bulgaria is a small market and most HQ and decision makers are based outside the country. This makes the process of making a direct approach towards them difficult, requiring other instruments for communication – third party connections, networks connections, etc.

What are the “hottest sectors” for start-ups?

The hottest sectors for start-ups in Bulgaria are: Fintech/ICT, product development and services.

What kind of sectors are the rising stars in the local economy?

Surely a rising star of the local economy are our outsourcing and R&D centres.

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SUMMARY OF EASTERN EUROPEAN MARKET – introduction

Łukasz Wilczyński | CEO Planet Partners

Eastern and Central Europe is one of the fastest growing regions in the world in terms of economic, social and cultural development. After decades under communism, the area is experiencing a rapid technological and ideological leap forward which is contributing to the shape of Europe today and its future. All of the countries in the region are considered to be democratic, with free election and free market as the principle.

The citizens of the region are eager to adopt new technologies and ideas and the EMEA region is also often picked as a testing ground for new solutions, such as contactless payment systems and the latest solutions for telecommunication companies. As our report shows, more decision-making units of international corporations are being moved into the region, testament to the faith in the area and its growing importance.

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