ROMANIA – REGION SUMMARY (PART OF THE SUMMARY OF EASTERN EUROPE MARKET)

Market Landscape

What are the major corporations across sectors that have decision-making units based in the region?

There are a number of multinational companies with regional centres in Romania – some are based in Bucharest, others are based in other towns. The most dynamic field is that of IT programming and, as a result, outsourcing services related to ITC.

Some of the industries and examples of companies active in Romania are:

  • IT&C – Oracle, IBM, Dell EMC, Huawei, Veeam
  • Gaming: Ubisoft
  • Auto: Michelin
  • FMCG-: Unilever, P&G
  • Outsourcing: 13th world largest outsourcing hub
  • Tobacco: BAT
  • Consultancy: Deloitte
  • Logistics: UPS, Gefco
  • Military: Black Hawk (helicopters)

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POLAND – REGION SUMMARY (PART OF THE SUMMARY OF EASTERN EUROPE MARKET)

Market Landscape:

What are the major corporations across sectors that have decision-making units based in the region?

Only a few years ago, most of the decision-making units for the EMEA region were located in Germany or Great Britain. In recent years, these trends have shifted and, with highly-qualified personnel and lower operational costs, more and more world-recognized corporations are choosing Poland as the location for their highly-ranked subsidiaries.

Biggest decision-making units in Poland:

  • Samsung
  • Huawei
  • P&G
  • Raytheon

What are the “hottest sectors” for start-ups?

One of the biggest sectors for start-ups is the market for specialized IT and technology, like: fintech, bioengineering, cybersecurity, gaming and the automotive industry of the future. Many Polish Venture Capital Funds are also connected with banks or insurance agencies – with technologies like blockchain of particular interest. Another hot sector for Polish start-ups is healthcare. Start-ups are utilizing the most advanced technologies and achievements of others around the world to address what is becoming a crucial issue in an ageing society. Polish entrepreneurs are already changing the landscape of the educational market, with Brainly as an example of a company enjoying world-wide success.

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PR Agency Taktiq has a new Managing Director

Staff Change Business Change Taktiq

Taktiq, GlobalCom PR Agency based in Prague, Czech Republic, has a new Managing Director – she will be the primary contact person for all GlobalCom Network issues.

Lucia Brinzanik has worked in PR, marketing and communication for 14 years. She has comprehensive experience with preparation and implementation of communication strategies, brand and corporate identity and with creative content. For this work, her and her team were awarded several PR awards (in the Czech Republic), including awards for best corporate publication and annual report (in 2017 and 2018).

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Hungary Region Summary: What are the hottest sectors for start-ups? And similar questions answered here!

hottest sectors for start-ups

Market Landscape

What are the major corporations across sectors that have decision-making units based in the region? 

Pharma (Richter), health care (GE), road transportation (Waberer’s) automotive (Audis’ largest engine plant in the world), telecoms (Nokia, Ericsson development centres)

What are the hottest sectors for start-ups? 

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Command Attention: Social Event Marketing Strategies That Actually Work, Part V

Video Camera

Benjamin Franklin once said, “The best investment is in the tools of one’s own trade.” Almost two and a quarter centuries later, and his advice is still spot-on. If you’ve been following this Master Class series or checked out our webinar on event marketing and live social sharing, then you know it’s time to start talking about the tools and gear you’ll need to succeed at video livestreaming.

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CZECH REPUBLIC – REGION SUMMARY (PART OF THE SUMMARY OF EASTERN EUROPE MARKET)

Market Landscape

What are the major corporations across sectors that have decision-making units based in the region?
Axis Communications, 2N, Linet (HQ), Hartmann Rico, Viscofan, T-Mobile, Vodafone, Volkswagen, Hyundai, Pilsner Urquell (HQ), Budejovicky Budvar (Original Budweiser) (HQ), Unicredit Bank, Raiffeisen Bank, Kofola (HQ), Lidl, Tesco, Albert, Kiwi.com (HQ), Skype

What are the “hottest sectors” for start-ups?
3D printing, hardware (incl. gadgets), software (systems), IoT, programming (apps, web), game development (computer and online games)

What kind of sectors are the rising stars in the local economy?
Old stars (still doing great): chemical, automotive, green tech
New stars: smart… (home, cities, transport), fintech, gaming, quality food production, design

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CROATIA – REGION SUMMARY (PART OF THE SUMMARY OF EASTERN EUROPE MARKET)

Market Landscape
What are the major corporations across sectors that have decision-making units based in the region?
There are big corporate offices like McCan Zagreb or Dialog, an exclusive affiliate of Ketchum, but none are strong enough to deserve the name of decision-makers. In the past few years, many smaller agencies have become local leaders, such as 404, Millenium promotion or the Mangjura agency.

What are the “hottest sectors” for start-ups?
At the moment – IT, innovations, tourism and ecology.

What kind of sectors are the rising stars in the local economy?
Definitely tourism, as Zagreb is increasingly recognized not just as a weekend destination, but as a year-round, must-visit place.

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