Our blog

GlobalCom’s Blog lists articles, insights and thought leadership pieces written by Public Relations specialists spanning all continents, in several languages.

Selected topics: Content Marketing | Lists and Checklists | Meta | Tips & Tricks

,

ANGELS FOR THE NETWORK

GlobalCom welcomes The Fourth Angel to the family

The GlobalCom PR Network was on the lookout for a B2C agency in the UK for quite some time. Just at the right moment, our prayers were answered.

We are excited to welcome our new member from the UK to the GlobalCom PR Network family: “The Fourth Angel“

The Fourth Angel offers a lateral approach to integrated comms for brands that crave smarter and better.
They are agnostic in their approach. They aim to be the “ministers of truth”: to solve your business and communication objectives with authentic, meaningful, swift, savvy and salient brand-centric campaigns. That deliver. No bull. Just bottom-lining, honest brilliance.

“We’re a host of experienced pros from manifold PR and marcomms backgrounds. Our motivation is simple and pure: do the best work for and with the best people and brands. We bring together a team with the right experience for the work, from a mix of PR, digital, media brand and event specialists. We have a little black book full of media and influencer contacts and pride ourselves on our creative and strategic thinking and our ability to leave no stone unturned to deliver the best in class service for our clients.”

They specialize in a wide variety of industries and expertise: Consumer PR, B2B PR, Technology PR, Personal Finance PR, Parenting PR, Food & Drink PR, Entertainment PR, Travel PR, Health & Beauty PR, Fashion PR, Social Media Management, Video, Design, Crisis Communications, Experiential, Events, Influencers, Brand Partnerships, Sponsorship, Media Buying.

“Our clients range from international companies and brands to start-up businesses. Some of our clients include LG Signature, Joules, Green Man Gaming, My Expert Midwife, Prezzo, Hawk Incentives, Visit Houston, AMC and Gather App. We are a fresh young agency, but are the brainchild of Angie Moxham, the founder of 3 Monkeys, which she sold to Edelman a few years ago. We have experience working with Microsoft, Disney, Monster Jobs, Gumtree, Royal Mail, Miele, Sharp Electronics, Coca-Cola and Novartis to name just a few. Our experience spans technology, food & drink, retail, fashion, entertainment, health & beauty, personal finance, youth and parenting sectors.”

We are looking forward to a mutually beneficial partnership. Welcome to the family The Fourth Angel UK

/by
,

Ahoj Česká Republika! GlobalCom PR Network welcomes new member Allmedia4U

GlobalCom new member Allmedia4U Czech Republic

The GlobalCom PR Network is happy to introduce our newest member to the family. We warmly welcome Allmedia4U from the Czech Republic.

Allmedia4U is the main pillar of a group of specialized pr agencies, who have merged to provide a 360-degree range of marketing communications.

With highly experienced experts in top management positions and a strong middle management Allmedia4U delivers high-level services in a wide range of industries, with the main focus on: healthcare, medical, pharmacy in B2B and B2C, technology in B2B and B2C, lifestyle, health & beauty, fashion, home and construction, FMCG and food in B2C.

A few current client examples are: Akzo Nobel Coating, BMW Motorrad, Candy Hoover, Certicon, Daikin, Equa bank, GLS, Honor, Radalytica, Sanofi Aventis, Sanofi Pasteur, Staropramen brewery and many others. In the past their experienced consultants worked for Disney, IBM, Converse, Telefonica, Jack Daniels, Samsung, Whirlpool, etc.

Besides PR services they are specialized in social media content creation, performance marketing, creative communication projects, marketing strategy and media buying.

As a remarkably competent social media expert, Allmedia4U is managing an impressive average of 50 social media accounts on Facebook, Instagram, LinkedIn and Twitter. Additionally, they are also taking care of performance and PPC campaigns.

Other services include brand strategies, market researches, networking and public affairs.

The GlobalCom PR Network is thrilled to have Allmedia4U on board. We look forward to a long and fruitful business cooperation.

/by
,

Top 10 PR nightmares

Crisis communication can be a PR nightmareBigstock

Product recalls, scandals involving members of management, revelations about employee maltreatment – that’s the stuff of PR executives’ nightmares. The newly published ‘PR Trend Monitor’ by dpa subsidiary News Aktuell asked more than 500 PR Professionals which of the causes for a communication crisis they fear most and what should be avoided in handling a PR crisis.

According to the survey results, nearly two-thirds of PR professionals believe that trying to hide mistakes will most likely backfire. One in three respondents particularly fears crises due to the failure or a personal misconduct of the executives. Prosecutorial investigations are among the top crisis topics for one in four PR experts (26 percent), followed by social media shitstorms (24 percent). Read more

/by
,

Little is the New Big: the Rise of Micro Influencer Marketing, Part I

This post was first published by Melissa Drozdowski at the Interprose Voice blog.

“Influencer marketing” has a certain cachet these days; it’s the buzziest buzzword that ever buzzed. Everyone wants in on it. Brands want to know how to put it to use, while wannabe influencers want to capitalize on its popularity. But, what is it? And why does it matter? And how come it seems like it’s suddenly on the tip of everyone’s tongue?

The Cult of Personality

Influencer marketing is about tapping into the power of people – influencers, specifically – rather than relying on traditional marketing campaigns. Social media influencers are those who can affect the behavior and buying decisions of others. When you hear the term “influencer”, someone with the last name Kardashian likely springs to mind. And why wouldn’t it? Kim K. (who, by the way, charges between $300K and $500K for a single Instagram post) has built a whole empire on the premise of being the Queen of the Influencers.

Why are influencers so important? Because we like being reassured about our buying choices. We want influencers to tell us that whatever it is we’re spending our money on is worth it. It’s precisely for that reason that consumers want to know what products their favorite influencer is buying, eating, wearing, and using on a daily basis. This means they can have a powerful impact on the perceived desirability and value of a product or service, which in turn, can make or break your bottom line.

While influencer marketing clearly has a role in the B2C space, what about B2B? Getting an endorsement from a celebrity influencer, even if they are using your latest agile cloud-based, IoT-enabled big data widget, isn’t going to carry much weight with B2B decision-makers. The business crowd wants to hear the opinions of experts, respected practitioners, thought leaders, and content creators rather than someone who’s merely assembled a ginormous Instagram following (sorry, Kim). What’s really important is authenticity and transparency. Business buyers are looking to hear about the real-world experiences of someone who’s actually used your product or service.

Enter the micro-influencer.

Read more

/by
,

Члены GlobalCom PR Network из 30 стран обсудили новые тренды в PR

Летний деловой сезон открыла ежегодная встреча руководителей и специалистов PR-агентств, которые входят в международную ассоциацию GlobalCom PR Network www.gcpr.net  Масштабная конференция состоялась на греческом острове Крит и собрала более 50 профессионалов в сфере связей с общественностью из 30 стран мира. Это больше, чем годом ранее в Стамбуле, когда на встречу приехали 45 специалистов из 29 стран.

 

Ральф Хартманн, глава ассоциации GlobalComPR Network

Read more

/by
,

4 Building Blocks of a Successful Blog Launch

Successfully Launching a Blog

This post was first published by Laurie Davis at the Interprose Voice blog.

As the unofficial “cruise director” for my family, I’ve planned everything from birthday parties to Disney World vacations – and yes, it involves a spreadsheet. How else are you going to coordinate our nearly 20-person clan? Needless to say I would classify myself as a planner. A good plan provides clarity, direction and alleviates a lot of stress and unknowns. Creating a plan is a great way to start any project – especially when you are thinking about launching a blog or refreshing an existing one.

You’ve heard about the benefits of starting a corporate blog – it can boost your organization’s search engine ranking (SEO), provide a platform to share your messages, establish your executives, partners and employees as industry leaders, support your social media initiatives, and so much more. While this all sounds great, it begs the question: Where do you begin?

Here are four building blocks to help you successfully architect and launch a blog.

Determine Your Goals

What are your goals for the blog? Before thinking about the what —the tactics and mechanics behind your blog—you really need to establish the why. These goals will help shape all your decisions moving forward—it is your foundation. Don’t rush this step; set aside some time to get them outlined upfront.

Read more

/by
,

PRecious Communications turns seven, now has 50 people, five offices, and three practices

GlobalCom PR Network partner PRecious Communications turns seven

Lars Voedisch (centre), surrounded by PRecious employees, celebrating seven PRecious years with a groovy 70s themed party

 

50 PEOPLE, 5 OFFICES, 3 PRACTICES: PRECIOUS COMMUNICATIONS

LOOKS FORWARD TO ANOTHER 7 TO 70 YEARS

No signs of the seven year itch from this boutique-turned- integrated communications agency

 

SINGAPORE, 7 AUGUST 2019 – PRecious Communications, a multi-award winning integrated communications agency, celebrated its seventh anniversary alongside #FriendsofPRecious who have been supporting the company through the years, including alumni, friends, as well as clients both past and present.

From humble beginnings in 2012, the agency was just a one-person show with no formal office. In just seven short years, PRecious Communications has since grown into an integrated communications agency that employees 50 people, spread across its offices in Singapore, Australia, Indonesia, Malaysia, and Thailand.

Read more

/by
,

Five Trends Shaping the Communications Strategy of Brands in 2019

Trends Shaping the Communications Strategy of Brands in 2019Bigstock

Public relations and marketing communications strategy in 2018 were defined by the demand for content and integrated communications. The conversations during the beginning of 2019 were around the rise of artificial intelligence in communications and the lack of public trust in the media due to fake news. The midway point of the year represents an opportunity for business leaders and public relations professionals to re-evaluate their communications strategy by understanding the key trends that have defined the field in the early part of 2019.

Read more

/by
,

How Vietnamese and American PR practitioners perceive the use of social media in crisis communication

Social Media Channels

In Vietnam, social media has become one of the most popular communication platforms. Despite the powerful effect of social media in conditioning a crisis, and the trend to integrate social media into crisis management strategies in many countries, Vietnamese companies have often ignored or underutilized these channels.

As part of my doctoral dissertation, I seek to compare the perception of social media in crisis communication in Vietnam to that in the US. As America has always been considered a role model and main influencer for Vietnam’s PR practice, the comparison can help understand the underlying factors contributed to that perception. I interviewed 12 Vietnamese practitioners and 8 American practitioners from different public relations firms who have two to 25 years experience working in the PR industry in their respective countries. You can find the conclusions summarised below.

But before that, let me point out the fact that despite the differences in perception between US and Vietnam regarding the use of social media in the above mentioned context, both countries (and indeed all cultures around the globe) tend to repond to crises in similar ways. Without adequate preparation and understanding of the issue faced by the organisation and without genuine interest to do things better so to avoid similar future problem (and for the narrative to get out of hand), people who run companies get carried away by personal feelings, they get into endless arguing with ever more details and they invest themselves beyond what’s necessary, effectively doing more harm to the reputation of their companies than good.

PR services can’t save businesses from themselves, but they can certainly educate the decision-makers, the social media managers and spokespeople to adopt a certain tone of voice when attempting to fix a public image crisis and to look for ways to own the narrative regarding their company. No bullet-proof recipe exists in this respect, because every crisis is unique (archive), every context differs and all audience members are, well, people. And people often behave differently behind a computer screen than they would in real life (IRL), as well as when they act as part of group than they are by themselves. Let’s just say that being human is hard work.

Read more

/by
,

Recap – Annual Meeting Crete, May 2019 – What a fantastic story

GlobalCom Annual Meeting

The GlobalCom PR Network Annual Meeting 2019 has come to an end – it was a fantastic event, with fantastic attendees and fantastic results! 

 

The Business Part 

This year’s annual meeting hosted 48 PR professionals from 30 countries around the world to discuss mutual business interests and how to work together as a global PR team. The number of attending partners was the highest number right after our meeting in Istanbul which had been attended by 45 professionals from 29 countries.

The agenda and working sessions in 2019 were structured differently compared to other global meetings.

The first meeting day was dedicated to new partner introductions and the discussion of currently hot topics. We are happy to welcome new members from Israel, RCPR managed by Idit Rosenberg and Michal Zilber, Ingenio Capital in the Dominican Republic by Marion Pages, Progess Communications from the Benelux, beautifully presented by our colleagues Stella Jansen and Miek Gielkens, EloQ Communications from Vietnam by Clara Ly-Le as well as Communication Works in South Korea.

Read more

/by