CZECH REPUBLIC – REGION SUMMARY (PART OF THE SUMMARY OF EASTERN EUROPE MARKET)

Market Landscape

What are the major corporations across sectors that have decision-making units based in the region?
Axis Communications, 2N, Linet (HQ), Hartmann Rico, Viscofan, T-Mobile, Vodafone, Volkswagen, Hyundai, Pilsner Urquell (HQ), Budejovicky Budvar (Original Budweiser) (HQ), Unicredit Bank, Raiffeisen Bank, Kofola (HQ), Lidl, Tesco, Albert, Kiwi.com (HQ), Skype

What are the “hottest sectors” for start-ups?
3D printing, hardware (incl. gadgets), software (systems), IoT, programming (apps, web), game development (computer and online games)

What kind of sectors are the rising stars in the local economy?
Old stars (still doing great): chemical, automotive, green tech
New stars: smart… (home, cities, transport), fintech, gaming, quality food production, design

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CROATIA – REGION SUMMARY (PART OF THE SUMMARY OF EASTERN EUROPE MARKET)

Market Landscape
What are the major corporations across sectors that have decision-making units based in the region?
There are big corporate offices like McCan Zagreb or Dialog, an exclusive affiliate of Ketchum, but none are strong enough to deserve the name of decision-makers. In the past few years, many smaller agencies have become local leaders, such as 404, Millenium promotion or the Mangjura agency.

What are the “hottest sectors” for start-ups?
At the moment – IT, innovations, tourism and ecology.

What kind of sectors are the rising stars in the local economy?
Definitely tourism, as Zagreb is increasingly recognized not just as a weekend destination, but as a year-round, must-visit place.

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Command Attention: Social Event Marketing Strategies That Actually Work, Part IV

Video Wall

“A minute of video is worth 1.8 millions words.” ~ Dr. James McQuivey, Forrester Research

If a picture is worth a thousand words, what is one second of video worth?

According to Forrester’s Dr. James McQuivey, it’s 30,000 words. My math skills aren’t the best but here’s how the arithmetic breaks down: if a picture equals 1,000 words and video clocks in at 30 frames per second, then one second of video is worth 30,000 words. Multiply those 30,000 words by your typical 60-second video, and you get 1.8 million. If you figure that the 1.8 million number is per viewer, that’s a lot of yackety-yak that you can cut out by simply leveraging video instead of copy.

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Bulgaria – region summary (part of the Summary of Eastern Europe Market)

Market Landscape

What are the major corporations across sectors that have decision-making units based in the region?

Bulgaria is a small market and most HQ and decision makers are based outside the country. This makes the process of making a direct approach towards them difficult, requiring other instruments for communication – third party connections, networks connections, etc.

What are the “hottest sectors” for start-ups?

The hottest sectors for start-ups in Bulgaria are: Fintech/ICT, product development and services.

What kind of sectors are the rising stars in the local economy?

Surely a rising star of the local economy are our outsourcing and R&D centres.

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SUMMARY OF EASTERN EUROPEAN MARKET – introduction

Łukasz Wilczyński | CEO Planet Partners

Eastern and Central Europe is one of the fastest growing regions in the world in terms of economic, social and cultural development. After decades under communism, the area is experiencing a rapid technological and ideological leap forward which is contributing to the shape of Europe today and its future. All of the countries in the region are considered to be democratic, with free election and free market as the principle.

The citizens of the region are eager to adopt new technologies and ideas and the EMEA region is also often picked as a testing ground for new solutions, such as contactless payment systems and the latest solutions for telecommunication companies. As our report shows, more decision-making units of international corporations are being moved into the region, testament to the faith in the area and its growing importance.

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Command Attention: Social Event Marketing Strategies That Actually Work, Part II

Event Marketing Fishing

Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime ~ Chinese proverb

You know what they say – give a man a fish and you’ll feed him for a day; teach a man to fish, and he’ll be out on the lake every dang weekend with his fishing buddies. Oh, wait – we weren’t talking about my husband’s fishing habit? Just kidding (mostly).

All joking aside, I’m here to start teaching you how to fish.

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Dude, Do You Even Wiki? A Wikipedia Master Class, Part IV

Wikipedia

This post was first published by Melissa Drozdowski on Interprose’s blog, Interprose Voice.

Well, we finally made it – we’ve come to the final whistle stop in our Wikipedia Master Class journey. Along the way, we’ve discovered what it takes to get started, Wikipedia’s process and the various pages you’ll encounter; and the Five Pillars (and the Very Bad Things that happen should you choose to ignore them).

So, what’s left? Well, every good presentation or class ends with a review of what you learned and last-minute pointers to help you succeed. This Master Class series is no different, which means it’s time for us to dive back into the world of Wikipedia one final time.

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