Our blog

GlobalCom’s Blog lists articles, insights and thought leadership pieces written by Public Relations specialists spanning all continents, in several languages.

Selected topics: Content Marketing | Lists and Checklists | Meta | Tips & Tricks

,

5 Things You Need to Know When Using KOLs in Vietnam

The use of KOLs (key opinion leaders or influencers) in marketing is getting more popular than ever. These KOLs have a significant number of followers, which makes it super easy to promote a brand or make something go viral. Since KOLs can bring instant awareness and sale, brands turn to KOLs as if it’s a must-have in their strategies. However, a poor choice or overuse of KOLs can make a marketing effort too promotional and unpersuasive.

If you are considering using KOLs in the Vietnamese market, here are a few things to consider:

1) Mind your objectives

It is important to decide which and how many KOLs to work with. If your marketing campaign needs a strong viral effect and wide spread, the option of choosing mid-range KOLs in large quantities is the most suitable. If you want sustainable credibility, you can opt for quality over quantity. Do not use KOLs with no clear marketing goals just because others are using KOLs too.

Read more

/by
,

The GlobalCom Family Goes to Crete

GlobalCom annual meeting

It’s that time of the year again when the GlobalCom PR Network family gathers to discuss common business interests, how to work together as a global unit and to have a good time. With around 50 expected PR & Marketing professionals from about 30 countries worldwide, the annual GlobalCom meeting has grown to a respectable number and is becoming more and more popular amongst the network and PR scene.

This year’s get-together takes place on Greece’s largest island: Crete. Crete has been named one of the best-rated travel destinations in the world from the annual Travellers’ Choice awards, announced by Trip Advisor.

Before the island was called Crete though it had a number of names. One of them was ‘Kaptara’ which was given by the Syrians who first inhabited the island. The ancient Egyptians called the island ‘Keftiu’ before it was given the Latin name ‘Creta’. The GlobalCom attendees are already  very excited to visit this exotic spot on the planet and to spend a productive and fruitful time on the historical island.

True to the GlobalCom format, the meeting will start on a Wednesday evening, May 22, with a welcome cocktail to shake hands, meet new and familiar faces and get warmed up for the official business part. The business program starts on Thursday morning May 23, allowing attendees to attend inspiring discussions, new member introductions and exciting presentations all around business development for two days on a promising agenda. The GlobalCom management picked the Nana Princess as this years venue, located just outside the coastal resort of Hersonissos, facing the Cretan sea in northern Crete.

On Friday evening May 24, the group is then brought to Agos Nikolaos. With a fresh sea breeze and typical Cretan atmosphere, the 2nd edition of the GlobalCom PR Network Awards will be celebrated.
The awards are packed with outstanding submissions from about 30 participating agencies. With these fascinating case studies, GlobalCom once again proves the high quality of our network and our partners.

 

Furhter details and regular updates will be published on our blog and social media channels before, during and after the event. Look out for news and stay tuned.

We wish all participants a wonderful time and a successful get-together.

 

 

/by
,

Why Don’t Companies in Vietnam Use Social Media in a Crisis?

This is the third part of a series on crisis communication on social media in Vietnam by GCPR member EloQ Communications. We previously wrote about why companies who operate in Vietnam should use social media more for crisis communication. Now we’ll explore some reasons why companies here often choose not to, and why most of those are mistaken.

1. They want to distance themselves from the crisis

Oftentimes, companies believe that by staying out of the fray they can ignore the controversy and it will die down on its own. But in fact, information avoidance is the least effective method of crisis management. That’s especially true in this age of social media posts, which don’t just vanish into the ether but catch on and spread, gaining more interested followers (and bandwagon jumpers) along the way. Not only does attempting to ignore a crisis make it look like a company doesn’t care about its stakeholders, but social media users who don’t receive a response (or receive an insufficient response) are more likely to stage campaigns and boycotts against the company. Sincere, open communication is exactly what stakeholders want, and it’s what will allow them to forgive a company and move on. Read more

/by
,

China – und die Sache mit dem Respekt

Delegation trip China

Jetzt bin ich schon mehr als zwei Wochen zurück aus China – und trotzdem geht mir der Besuch noch immer durch den Kopf. Warum eigentlich? Natürlich gab es in kurzer Zeit viele Eindrücke. Das wundert auch nicht, wenn die Agenda doch jeden Morgen mit dem Eintrag „6:15 Uhr Abfahrt am Hotel“ startet. Nein, in diesem dicht gepackten Programm der Delegationsreise unter Leitung der baden-württembergischen Wirtschaftsministerin Dr. Nicole Hoffmeister-Kraut war wirklich nicht (noch) mehr unterzubringen. Vier chinesische Städte in vier Tagen. Und dabei waren wir eigentlich nur im Südosten unterwegs: Nanjing, Hangzhou, Shanghai, Shenzhen.

 

Read more

/by
,

China – a question of respect?

Delegation trip to China

I’ve been back from China for more than two weeks – and yet the visit is still on my mind. Why? Of course there were many impressions in a short time. That’s not surprising when the agenda starts every morning with the entry „6:15 a.m. Departure at the hotel“. No, in this densely packed program of the delegation trip under the direction of the Baden-Wuerttemberg Minister of Economic Affairs, Dr. Nicole Hoffmeister-Kraut, there was really no room for more. Four Chinese cities in four days. And we were actually only travelling in the South East: Nanjing, Hangzhou, Shanghai, Shenzhen.

The economic delegation travelled from the Nanjing arrival point through southeast-ern China. First by express train to Hangzhou and on to Shanghai, then by plane to Shenzhen. Finally we took the ferry to Hong Kong, where the return flight took off.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Read more

/by
,

5 Reasons Why Companies in Vietnam Should Use Social Media in a Crisis

This is the second part of a series on crisis communication on social media in Vietnam by GCPR member EloQ Communications.

Practicing public relations in times of stability is challenging enough, but what about when something goes wrong? That’s when crisis communication comes into play. Crisis communication as a subset of public relations is a fairly young practice in Vietnam. Just as companies and PR firms were beginning to learn out how to handle themselves in a crisis – using press conferences and official media statements – the rise of social media has left them scrambling, with some attempting to embrace social media while others stick to what they know. But making social media a central part of crisis response may be even more crucial here than many other places. Here are a few reasons why.

Read more

/by
,

Africawired – Communication Services across industries and borders

Africa Public Relations

Africawired – a division of Livewired Public Relations – is based in the commercial heart of Africa, Johannesburg, and consists of a network of associate public relations companies within the continent. Through Africawired, we deliver fully integrated marketing communications services across industries and borders.

Seeking a trusted and knowledge partner

International businesses want to expand their offering to the African continent but seek a trusted and knowledgeable partner to ensure the successful development and implementation of their project. Understanding the complexities and nuances of rapidly emerging markets is vital for successful communication and being cognizant of this need for a niche African business offering, Africawired was established.

Delivering on a range of capabilities

We pride ourselves on our capabilities, ranging from brand custodianship, full-suite digital media, advertising services, classical -and investor relations, and crisis comm unications.

A footprint across Africa

Being the crisis communications consultant to AIG, our work has spanned 33 African countries and we have active relationships with agencies across the continent: Benin, Botswana, Burundi, Cameroon, Côte d’Ivoire, Congo-Brazzaville, DRC, Ghana, Guinea-Bissau, Guinea-Conakry, Kenya, Namibia, Nigeria, Rwanda, Sudan, South Africa, South Sudan, Sudan, Tanzania, Uganda and Zambia.

Sharing knowledge and expertise

Through Africawired, we aim to share knowledge and expertise with peers in the industry through our network of affiliated agencies across the continent.

Learn more about Livewired Public Relations.

/by
,

Public Link – Our new brand identity

16 years of Public Link is occasion enough to break new ground. Especially when we are always encouraging companies, brands and people to try something new.

As a public relations agency we aspire to break down the old, creating new topics, stories and experiences that capture the attention and will be retold. And so we felt the time was right to forge a new connection between our own present and the future by developing a new brand appearance. The outcome is a new corporate design and a new website. A website that is not only intended to provide a showcase for our work, but also to illustrate our thinking, our philosophy and our values.

Our new corporate design reflects the self-image of Public Link and takes into account the constant evolution of the Berlin based agency. Starting as a PR agency in 2003, our PR services today  combine media relations, digital relations and social media.

At the same time, we stay true to our principles. We have always striven to earn the awareness, relevance and interest of people. Whether as brand builder, story teller, content driver, relations manager or simply as sparring partner for our clients. Whether B2B or B2C. Whether international or national. We certainly desire to earn attention. And that is why we always begin with “earned” and never with “paid”.

In fact, these are all things that have long since been known. For our clients and partners in Germany and from abroad our service remains as good as always. We dedicate ourselves to their projects with familiar expertise, commitment and in our very own Public Link way.

B) Pitchgewinn Vitamix

Vitamix, founded in 1921, manufactures high-performance blending equipment for home and commercial use. In January 2019 the US company launched the new entry-level machine “Explorian” in Germany at a lower price point compared to previous Vitamix products but with the premium quality that the brand has been known for.

Public Link won the pitch and developed an integrated launch strategy for the new product including PR, PPC, digital advertisement, social media and influencer activities. We adjusted the core target group to the German market, adapted the existing lifestyle campaign and incorporated our owned, earned and paid strategy within the global approach. In close cooperation with the German sales team and the European Head of Marketing we created a unique tone of voice to ensure a consistent and localized brand experience.

This blog was published on https://www.publiclink.de/en/news/

/by
,

Planet PR changes into Planet Partners

communication consulting

After 12 years on the market, Planet PR has broadened its range of competences and transformed into a consulting company specializing in communication consulting, campaign implementation and crisis management. Its new offer, now on an international scale, is addressed mainly to entities from innovative sectors of the economy and those operating in the public and B2B sectors.

The basis for strategic planning at Planet Partners is accurate and comprehensive data analysis, the effects of which may be audits, market reports and communication strategies. Media training, campaign implementation and event organization are the most important activities that fall into the communication service. The crisis management specialization includes prevention, rapid response and active crisis management, as well as post-crisis management. The new strategy is the result of a multi-month transformation process, complemented by a revised visual identification and a new website.

“We are aware that customers entrust us with something they value the most – the good name of their company. We are able to offer them experience resulting from 12 years of practice in the industry, cooperation with numerous external partners and the local knowledge of over 1,400 consultants from the GlobalCom PR Network, an international public relations agencies network. Planet Partners has the pleasure of managing the Central and Eastern Europe region for the network. This allows us to be fully aware and responsible partners in business and to have a real impact on its development, by achieving measurable effects” – says Łukasz Wilczyński, CEO of Planet Partners.

Planet PR was founded in 2006 and within 12 years of its activity, it has cooperated with 200 clients, carrying out about 195 campaigns and projects for them. Industry awards won include: Golden Paper Clips, Event Awards, Stevie Awards, and GlobalCom PR Awards. Planet Partners boasts broad-ranging experience in the communication of high technologies, including the space and robotic industries.

Planet Partners is an official member to the GlobalCom PR Network

/by
,

GlobalCom Goes Exotic – An Ingenious Embrace (New Member Announcement)

GlobalCom PR Network

Our GlobalCom PR Network family is extending its wings into the exotic Caribbean. Our newest member Ingenio Capital from Santo Domingo, will now extend the GlobalCom coverage across the Central American area.

“We are proud and excited to announce that we have joined the GlobalCom PR Network, an international network of PR and advertising agencies.” The announcement was made by Marión Pagés, INGENIO’s president, while praising her team’s extraordinary labor. Pagés, with over 30 years of experience, founded Ingenio as a PR consulting firms with a versatile and innovative format, bringing creative and effective solutions to their clients. Pagés states the way Ingenio works “is essential in keeping our competitive edge, as well as the way in which we interact with our clients, the media, our peers and the rest of the groups with which we interact.”

“We thank our new partners for the trust placed in us and look forward to strengthening the network in the Caribbean. We also want to thank our clients for the trust they’ve placed in us and all those who have been a part of our journey in one way or another.”

This new alliance extends the GlobalCom PR Network ecosystem and reach to more than 100 countries worldwide.

We want to welcome Marion and her team at Ingenio Capital to the GlobalCom PR Network Family!

 

/by