PR blog & insights

GlobalCom’s Blog lists articles, insights and thought leadership pieces written by Public Relations specialists spanning all continents, in several languages.

Selected topics: Content Marketing | Lists and Checklists | Meta | Tips & Tricks


COVID-19 cost-effective PR
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COVID-19 – the single word that tells businesses why they need cost-effective PR

In recent years our Sydney-based PR agency has lost long term technology clients’ business even though we were achieving excellent results. Why?  Simply because someone at head office, 12,000km distant, chose to run with a multinational PR…
new member from Beijing China DAN Communications
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GlobalCom PR Network’s newest member from „Zhongguo“ China – Welcome on board DAN Communications!

GlobalCom PR Network is proudly introducing our new Chinese member to our family. The agency DAN Communications from Beijing will be our primary contact for China.The agency, founded in 2018 by Fanny Peng and Amy Wang covers a wide range…
A Pinch of Science Fiction in Automotive PR
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A Pinch of Science Fiction in Automotive PR

Germany is not only the country of poets and thinkers; it is also known as a country of engineering excellence, premium cars and sophisticated car culture. Brands such as Mercedes, BMW, VW or Audi have been globally extremely popular for many…
Leadership Coach Chrys Jerrett with a review and 9 tips to considerChrys Jerrett
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Being a Woman in Tech – A 40-year Journey by Chrys Jerrett

As part of #IWD2020, the GlobalCom PR-Network team invited me to share my story, as well as some tips for anyone wanting a satisfying and successful career in Tech.In the 60s my class did a class outing – we went to an aquarium and some…
8 Tips for Your LinkedIn Profile
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8 Tips for Your LinkedIn Profile

The career network is currently very popular – and not just in North America but also internationally. That´s why it is even more important to have a well-maintained profile that arouses interest. We give tips that anyone can realize.LinkedIn…
Die Zukunft des Marketings hat begonnen – dank IoT!https://www.bigstockphoto.com/de/image-345869086/stock-foto-internet-of-things-iot-concept-businessman-offer-iot-products-and-solutions-young-businessman-s
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Die Zukunft des Marketings hat begonnen – dank IoT!

Jaja klar, mittlerweile wissen wir alle was „dieses IoT“ ist, oder? So von wegen smarter Kühlschrank, der einkauft - oder ein Fitnesstracker, der mir sagt, dass ich heute wieder zu faul war. Nicht zu vergessen natürlich Unmengen an Anwendungen…
The effectiveness of social media during election campaignsBigstock
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The effectiveness of social media during election campaigns

Digital campaigns play a pivotal role in the election campaigns of the Western world, be they on Facebook, Instagram, or Twitter. Around the world, the digital election campaigns add up to the traditional media channels, such as TV, radio and…
GlobalCom welcomes The Fourth Angel to the family
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ANGELS FOR THE NETWORK

The GlobalCom PR Network was on the lookout for a B2C agency in the UK for quite some time. Just at the right moment, our prayers were answered.We are excited to welcome our new member from the UK to the GlobalCom PR Network family: “The…
GlobalCom new member Allmedia4U Czech Republic
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Ahoj Česká Republika! GlobalCom PR Network welcomes new member Allmedia4U

The GlobalCom PR Network is happy to introduce our newest member to the family. We warmly welcome Allmedia4U from the Czech Republic.Allmedia4U is the main pillar of a group of specialized pr agencies, who have merged to provide a 360-degree…
Crisis communication can be a PR nightmareBigstock
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Top 10 PR nightmares

Product recalls, scandals involving members of management, revelations about employee maltreatment - that's the stuff of PR executives' nightmares. The newly published 'PR Trend Monitor' by dpa subsidiary News Aktuell asked more than 500 PR…
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Little is the New Big: the Rise of Micro Influencer Marketing, Part I

This post was first published by Melissa Drozdowski at the Interprose Voice blog."Influencer marketing" has a certain cachet these days; it’s the buzziest buzzword that ever buzzed. Everyone wants in on it. Brands want to know how to put…
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Члены GlobalCom PR Network из 30 стран обсудили новые тренды в PR

Летний деловой сезон открыла ежегодная встреча руководителей и специалистов PR-агентств, которые входят в международную ассоциацию…