PR blog & insights

GlobalCom’s Blog lists articles, insights and thought leadership pieces written by Public Relations specialists spanning all continents, in several languages.

Selected topics: Content Marketing | Lists and Checklists | Meta | Tips & Tricks

Die Zukunft des Marketings hat begonnen – dank IoT!https://www.bigstockphoto.com/de/image-345869086/stock-foto-internet-of-things-iot-concept-businessman-offer-iot-products-and-solutions-young-businessman-s
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Die Zukunft des Marketings hat begonnen – dank IoT!

Jaja klar, mittlerweile wissen wir alle was „dieses IoT“ ist, oder? So von wegen smarter Kühlschrank, der einkauft - oder ein Fitnesstracker, der mir sagt, dass ich heute wieder zu faul war. Nicht zu vergessen natürlich Unmengen an Anwendungen…
The effectiveness of social media during election campaignsBigstock
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The effectiveness of social media during election campaigns

Digital campaigns play a pivotal role in the election campaigns of the Western world, be they on Facebook, Instagram, or Twitter. Around the world, the digital election campaigns add up to the traditional media channels, such as TV, radio and…
GlobalCom welcomes The Fourth Angel to the family
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ANGELS FOR THE NETWORK

The GlobalCom PR Network was on the lookout for a B2C agency in the UK for quite some time. Just at the right moment, our prayers were answered. We are excited to welcome our new member from the UK to the GlobalCom PR Network family: “The…
GlobalCom new member Allmedia4U Czech Republic
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Ahoj Česká Republika! GlobalCom PR Network welcomes new member Insighters

The GlobalCom PR Network is happy to introduce our newest member to the family. We warmly welcome Insighters from the Czech Republic. Insighters is the main pillar of a group of specialized pr agencies, who have merged to provide a 360-degree…
Top 10 PR nightmaresBigstock
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Top 10 PR nightmares

Product recalls, scandals involving members of management, revelations about employee maltreatment - that's the stuff of PR executives' nightmares. The newly published 'PR Trend Monitor' by dpa subsidiary News Aktuell asked more than 500 PR…
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Little is the New Big: the Rise of Micro Influencer Marketing, Part I

This post was first published by Melissa Drozdowski at the Interprose Voice blog. "Influencer marketing" has a certain cachet these days; it’s the buzziest buzzword that ever buzzed. Everyone wants in on it. Brands want to know how to put…
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Члены GlobalCom PR Network из 30 стран обсудили новые тренды в PR

Летний деловой сезон открыла ежегодная встреча руководителей и специалистов PR-агентств, которые входят в международную ассоциацию…
Successfully Launching a Blog
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4 Building Blocks of a Successful Blog Launch

As the unofficial “cruise director” for my family, I’ve planned everything from birthday parties to Disney World vacations – and yes, it involves a spreadsheet. How else are you going to coordinate our nearly 20-person clan? Needless…
GlobalCom PR Network partner PRecious Communications turns seven
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PRecious Communications turns seven, now has 50 people, five offices, and three practices

Lars Voedisch (centre), surrounded by PRecious employees, celebrating seven PRecious years with a groovy 70s themed party   50 PEOPLE, 5 OFFICES, 3 PRACTICES: PRECIOUS COMMUNICATIONS LOOKS FORWARD TO ANOTHER 7 TO 70 YEARS No signs of…
Trends Shaping the Communications Strategy of Brands in 2019Bigstock
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Five Trends Shaping the Communications Strategy of Brands in 2019

Public relations and marketing communications strategy in 2018 were defined by the demand for content and integrated communications. The conversations during the beginning of 2019 were around the rise of artificial intelligence in communications…
Social Media Channels
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How Vietnamese and American PR practitioners perceive the use of social media in crisis communication

In Vietnam, social media has become one of the most popular communication platforms. Despite the powerful effect of social media in conditioning a crisis, and the trend to integrate social media into crisis management strategies in many countries, Vietnamese…
GlobalCom Annual Meeting
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Recap – Annual Meeting Crete, May 2019 – What a fantastic story

The GlobalCom PR Network Annual Meeting 2019 has come to an end - it was a fantastic event, with fantastic attendees and fantastic results!    The Business Part  This year’s annual meeting hosted 48 PR professionals from…