Public Relations Blog & Insights


GlobalCom’s Blog lists articles, insights and thought leadership pieces written by Public Relations specialists spanning all continents, in several languages.
Selected topics: Content Marketing | Lists and Checklists | Meta | Tips & Tricks

The Israeli medias impact during the COVID-19 crisis

The Israeli medias impact during the COVID-19 crisis

The Israeli media had and still has a significant impact on the public, mainly due to the traditionally high consumption of news as well as other content by the Israelis, who love to be “in the know”. This is true to both the older audience,…
World-class: why we rate so highly in the PR game

World-class: why we rate so highly in the PR game

Last week, my deluge of overnight emails included one that looked suspicious.  I came very close to deleting it. It appeared to come from the IT industry’s respected Forrester Research, proposing the ridiculous idea that our agency was among…
Definition of design

LOOKS MATTER: Corporate Messaging by Design

Recently, my colleague Michelle Pittman wrote in a JCPR blog post (link expired) that design adds sizzle to a website’s content. She warned, however, that “if the design is brilliant, but doesn’t meet your business needs, you’ve just…
World-famous tools for online events

World-famous tools for online events

Choosing the online format for corporate meetings and large conferences has many advantages. The geographical issue disappears and it becomes absolutely unimportant in which cities all the participants of such an event will be located. This…
Social Media Management in the Age of Coronavirus

Social Media Management in the Age of Coronavirus

Can you guess what the most blocked keyword in the world currently is? Unsurprisingly, it’s coronavirus. COVID-19 is upending life as we know it, making the new normal anything but. Everyone, brands included, is adapting to a world that’s…
New formats that will help to make your online events more interesting

New formats that will help to make your online events more interesting

In the context of this pandemic, a great number of people experience tremendous stress. Borders are already closed, vacations and plans are disrupted and an information storm is constantly attacking our wellbeing. A corporate event will give…
How Social Distancing is Changing Social Media

How Social Distancing is Changing Social Media

Over recent months, we have seen dramatic changes in people’s lives and routines around the world. With many of us self-isolating and staying home to mitigate the spread of COVID-19, our collective attention has turned to online social platforms…
EloQ Communications launches pro bono consulting supporthttps://www.bigstockphoto.com/de/image-306650011/stock-foto-lawyer-insurance-broker-consulting-giving-legal-advice-to-couple-customer-about-buying-renting-house

EloQ Communications launches pro bono consulting support

Starting May 2020, EloQ Communications launches free consultation services for start-ups and SMEs. This new service aims to help companies identify marketing and communications opportunities to promote business within their budget. The service…
Digital Industry: Continuously Optimizing Processes

Digital Industry: Continuously Optimizing Processes

Industry 4.0 and IIoT are more than just cryptic letter sequences. The terms stand for topics that concern everyone – businesses as well as consumers. About their meaning for companies and communicators. "How can we design more effective…
5G network from the angle of a PR expert

5G network from the angle of a PR expert

Technological innovations often provoke controversy and come across less favorable public perception. Resistance to the new has existed as much as human progress, but the rapid development and use of technology in the modern world deepens the…
Improve your food and beverage business with PR

Improve your food and beverage business with PR

When having a food & beverage business a quality relationship with your customers and the media is just as important in any other business. To keep your business objectives, it is of extreme value to make you brand a topic in the masses,…
Three fundamental principles of successful digital advertising

Three fundamental principles of successful digital advertising in Vietnam

Since the emergence of Industry 4.0 and internet revolution, sales and marketing methods have been changing. The new measures have replaced the traditional ones. Online marketing gradually grows while social media and e-commerce platforms now…