PR blog & insights

GlobalCom’s Blog lists articles, insights and thought leadership pieces written by Public Relations specialists spanning all continents, in several languages.

Selected topics: Content Marketing | Lists and Checklists | Meta | Tips & Tricks

GlobalCom new member Allmedia4U Czech Republic

Ahoj Česká Republika! GlobalCom PR Network welcomes new member Allmedia4U

The GlobalCom PR Network is happy to introduce our newest member to the family. We warmly welcome Allmedia4U from the Czech Republic.Allmedia4U is the main pillar of a group of specialized pr agencies, who have merged to provide a 360-degree…
Crisis communication can be a PR nightmareBigstock

Top 10 PR nightmares

Product recalls, scandals involving members of management, revelations about employee maltreatment - that's the stuff of PR executives' nightmares. The newly published 'PR Trend Monitor' by dpa subsidiary News Aktuell asked more than 500 PR…

Little is the New Big: the Rise of Micro Influencer Marketing, Part I

This post was first published by Melissa Drozdowski at the Interprose Voice blog."Influencer marketing" has a certain cachet these days; it’s the buzziest buzzword that ever buzzed. Everyone wants in on it. Brands want to know how to put…

Члены GlobalCom PR Network из 30 стран обсудили новые тренды в PR

Летний деловой сезон открыла ежегодная встреча руководителей и специалистов PR-агентств, которые входят в международную ассоциацию…
Successfully Launching a Blog

4 Building Blocks of a Successful Blog Launch

This post was first published by Laurie Davis at the Interprose Voice blog.As the unofficial “cruise director” for my family, I’ve planned everything from birthday parties to Disney World vacations – and yes, it involves a spreadsheet.…
GlobalCom PR Network partner PRecious Communications turns seven

PRecious Communications turns seven, now has 50 people, five offices, and three practices

Lars Voedisch (centre), surrounded by PRecious employees, celebrating seven PRecious years with a groovy 70s themed party   50 PEOPLE, 5 OFFICES, 3 PRACTICES: PRECIOUS COMMUNICATIONS LOOKS FORWARD TO ANOTHER 7 TO 70 YEARS No signs of…
Trends Shaping the Communications Strategy of Brands in 2019Bigstock

Five Trends Shaping the Communications Strategy of Brands in 2019

Public relations and marketing communications strategy in 2018 were defined by the demand for content and integrated communications. The conversations during the beginning of 2019 were around the rise of artificial intelligence in communications…
Social Media Channels

How Vietnamese and American PR practitioners perceive the use of social media in crisis communication

In Vietnam, social media has become one of the most popular communication platforms. Despite the powerful effect of social media in conditioning a crisis, and the trend to integrate social media into crisis management strategies in many countries, Vietnamese…
GlobalCom Annual Meeting

Recap – Annual Meeting Crete, May 2019 – What a fantastic story

The GlobalCom PR Network Annual Meeting 2019 has come to an end - it was a fantastic event, with fantastic attendees and fantastic results!   The Business Part This year’s annual meeting hosted 48 PR professionals from…

5 Things You Need to Know When Using KOLs in Vietnam

The use of KOLs (key opinion leaders or influencers) in marketing is getting more popular than ever. These KOLs have a significant number of followers, which makes it super easy to promote a brand or make something go viral. Since KOLs can bring…
GlobalCom annual meeting

The GlobalCom Family Goes to Crete

It's that time of the year again when the GlobalCom PR Network family gathers to discuss common business interests, how to work together as a global unit and to have a good time. With around 50 expected PR & Marketing consultants from about…

Why Don’t Companies in Vietnam Use Social Media in a Crisis?

This is the third part of a series on crisis communication on social media in Vietnam by GCPR member EloQ Communications. We previously wrote about why companies who operate in Vietnam should use social media more for crisis communication. Now…