PR blog & insights

GlobalCom’s Blog lists articles, insights and thought leadership pieces written by Public Relations specialists spanning all continents, in several languages.

Selected topics: Content Marketing | Lists and Checklists | Meta | Tips & Tricks


Social Media Channels
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How Vietnamese and American PR practitioners perceive the use of social media in crisis communication

In Vietnam, social media has become one of the most popular communication platforms. Despite the powerful effect of social media in conditioning a crisis, and the trend to integrate social media into crisis management strategies in many countries, Vietnamese…
GlobalCom Annual Meeting
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Recap – Annual Meeting Crete, May 2019 – What a fantastic story

The GlobalCom PR Network Annual Meeting 2019 has come to an end - it was a fantastic event, with fantastic attendees and fantastic results!   The Business Part This year’s annual meeting hosted 48 PR professionals from…
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5 Things You Need to Know When Using KOLs in Vietnam

The use of KOLs (key opinion leaders or influencers) in marketing is getting more popular than ever. These KOLs have a significant number of followers, which makes it super easy to promote a brand or make something go viral. Since KOLs can bring…
GlobalCom annual meeting
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The GlobalCom Family Goes to Crete

It's that time of the year again when the GlobalCom PR Network family gathers to discuss common business interests, how to work together as a global unit and to have a good time. With around 50 expected PR & Marketing consultants from about…
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Why Don’t Companies in Vietnam Use Social Media in a Crisis?

This is the third part of a series on crisis communication on social media in Vietnam by GCPR member EloQ Communications. We previously wrote about why companies who operate in Vietnam should use social media more for crisis communication. Now…
Delegation trip China
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China – und die Sache mit dem Respekt

Jetzt bin ich schon mehr als zwei Wochen zurück aus China – und trotzdem geht mir der Besuch noch immer durch den Kopf. Warum eigentlich? Natürlich gab es in kurzer Zeit viele Eindrücke. Das wundert auch nicht, wenn die Agenda doch jeden…
Delegation trip to China
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China – a question of respect?

I’ve been back from China for more than two weeks – and yet the visit is still on my mind. Why? Of course there were many impressions in a short time. That’s not surprising when the agenda starts every morning with the entry „6:15 a.m.…
An Angry Mob Of Wooden Figures Of People With A Poster
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5 Reasons Why Companies in Vietnam Should Use Social Media in a Crisis

This is the second part of a series on crisis communication on social media in Vietnam by GCPR member EloQ Communications.Practicing public relations in times of stability is challenging enough, but what about when something goes wrong?…
Africa Public Relations
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Africawired – Communication Services across industries and borders

Africawired – a division of Livewired Public Relations – is based in the commercial heart of Africa, Johannesburg, and consists of a network of associate public relations companies within the continent. Through Africawired, we deliver fully…
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Public Link – Our new brand identity

16 years of Public Link is occasion enough to break new ground. Especially when we are always encouraging companies, brands and people to try something new.As a public relations agency we aspire to break down the old, creating new topics,…
communication consulting
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Planet PR changes into Planet Partners

After 12 years on the market, Planet PR has broadened its range of competences and transformed into a consulting company specializing in communication consulting, campaign implementation and crisis management. Its new offer, now on an international…
GlobalCom PR Network
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GlobalCom Goes Exotic – An Ingenious Embrace (New Member Announcement)

Our GlobalCom PR Network family is extending its wings into the exotic Caribbean. Our newest member Ingenio Capital from Santo Domingo, will now extend the GlobalCom coverage across the Central American area.“We are proud and excited to…