Public Relations Blog & Insights


GlobalCom’s Blog lists articles, insights and thought leadership pieces written by Public Relations specialists spanning all continents, in several languages.
Selected topics: Content Marketing | Lists and Checklists | Meta | Tips & Tricks

Social Media

Social Media Influence in Japanese Relief

As relief efforts are underway in Japan, social media is stepping up its role to provide ways for the international community to provide support. In this time of crisis, social media has truly proven its influence in connecting the world, creating…
New Spanish partner for GlobalCom Health - Salud y Comunicación

Creativity and flexibility are key to successful PR in Spain

Spanish people are considered to be very communicative anyway, in the design oriented Spanish cities such as Barcelona creativity and flexibility can be a huge success factor for PR and communication activities. PR expert Josep M. Iglesias shares…
Man under newspapers

Square Revolutionizes Payments

This past weekend, while getting my monthly massage at John Davis Therapeutic Massage on Boylston Street, I was completely relaxed and definitely not thinking about work or technology in the slightest. That was, until it came time to pay… As…
Business

Thinking outside the (Vietnamese PR) box – Global PR Perspective

Our global PR interview series is featuring Vietnam this week: The communication specialists of VERO Public Relations are giving us an insight into the general development of PR and current media and communication trends. Recent PR examples…
ikea magazine

Even if it hurts, just write “Ikea” instead of “IKEA”, recommends Swedish PR expert Jan Ståhlberg

In our PR series today Swedish PR expert Jan Ståhlberg, shares some insights on current local PR and communications trends in the land of elks and IKEA.* 1. What is the latest trend (change) in PR you have identified in your region? Jan Ståhlberg:…
IBM logo

IBM’s Watson Takes on Jeopardy!

I’m sure by now most of you have seen the catchy IBM commercials where IBM engineers and employees explain their great ideas and forward thinking, stating, “I’m an IBMer. Let’s build a smarter planet.” One of the latest and by far…
Japan

Traditional media still dominate the Japanese market but new communication channels are catching up (Global PR Perspectives)

This week our series on international PR will visit Japan. Tadahisa Kimura, General Manager at GlobalCom’s partner agency Kyodo Public Relations in Tokyo, informs about current trends in media and PR in Japan. Online and social media are becoming…
Google Search - SEO

Beyond SEO: What Makes a Website Great

It seems that lately everyone’s been preaching about SEO (search engine optimization) - especially international SEO - and how it’s the key to a great website. And while it’s true that you want your website to rank highly on Google and…
Italy

Don’t go “off the record” in Italy but learn how to creatively combine Social Media and traditional PR

Learn how the financial crisis influenced PR practices in Italy, how to intelligently integrate social media and classical press release distribution to fulfill the needs of today’s media professionals in Italy in our international PR series…
People looking at mobile phones

Verizon iPhone?

There's been tremendous buzz about the reported new iPhone planned from Verizon. Will it succeed where AT&T failed in terms of consistently good network service? Will it be faster? Will the data plans be unlimited? Will you be able to use…
Denmark - boats and people by the river

Denmark, a small country with a big appetite for social media – local insights

Today our PR interview series is visiting Denmark. According to the map we posted some weeks ago, many people associate “Danish” with nice pastry. In terms of PR the little Nordic country has developed a taste for online communication, social…
Man under newspapers

Future of Media (2011) – the iPad, Video News and Mobile Apps

As another year, indeed another decade, draws to a close, one question remains the same - how will the media and the communications business fair in 2011? 2010 was certainly a landmark year in many different ways... as the economy turned the…