Public Relations Blog & Insights


GlobalCom’s Blog lists articles, insights and thought leadership pieces written by Public Relations specialists spanning all continents, in several languages.
Selected topics: Content Marketing | Lists and Checklists | Meta | Tips & Tricks

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The Pros & Cons of Social Media Tools: Tumblr

There are so many social media tools out there, it’s hard to know what is what, and what is for what. For me Tumblr is one of those tools. I’ve heard it in passing a lot, but never really used it myself. That’s why Brenna Ehrlich’s article…
Finland

Efficient ultilization of online channels to reach Finnish media and readers (Global PR Perspectives)

Finland is the country where Angry Birds, Linux, sms-messages and Nokia were born. It is a country of woods, 1500 km of Russian border, over 100,000 lakes and 5.3 million people living on an area which is close to the size of France. Read today,…
Gergana Vassileva

Are the leaders of the future female?

Our latest comment for the well known German PR magazine PR Report was provided by Gergana Vassileva from GlobalCom’s Bulgarian partner United Partners in Sofia. The article was published in the recent issue of the magazine (see image below)…
Social media effect: people laughing and pointing at laptop screen

How Good Are You At Social Media? Some stats and some advice

Well, if you’re working in advertising, the answer may be quite different than if you’re working in PR. According to a joint study by the Worldcom Public Relations Group and the Transworld Advertising Agency Network, public relations is…
Social Media

Social Media Influence in Japanese Relief

As relief efforts are underway in Japan, social media is stepping up its role to provide ways for the international community to provide support. In this time of crisis, social media has truly proven its influence in connecting the world, creating…
New Spanish partner for GlobalCom Health - Salud y Comunicación

Creativity and flexibility are key to successful PR in Spain

Spanish people are considered to be very communicative anyway, in the design oriented Spanish cities such as Barcelona creativity and flexibility can be a huge success factor for PR and communication activities. PR expert Josep M. Iglesias shares…
Google Search - SEO

Square Revolutionizes Payments

This past weekend, while getting my monthly massage at John Davis Therapeutic Massage on Boylston Street, I was completely relaxed and definitely not thinking about work or technology in the slightest. That was, until it came time to pay… As…
Business

Thinking outside the (Vietnamese PR) box – Global PR Perspective

Our global PR interview series is featuring Vietnam this week: The communication specialists of VERO Public Relations are giving us an insight into the general development of PR and current media and communication trends. Recent PR examples…
ikea magazine

Even if it hurts, just write “Ikea” instead of “IKEA”, recommends Swedish PR expert Jan Ståhlberg

In our PR series today Swedish PR expert Jan Ståhlberg, shares some insights on current local PR and communications trends in the land of elks and IKEA.* 1. What is the latest trend (change) in PR you have identified in your region? Jan Ståhlberg:…
IBM logo

IBM’s Watson Takes on Jeopardy!

I’m sure by now most of you have seen the catchy IBM commercials where IBM engineers and employees explain their great ideas and forward thinking, stating, “I’m an IBMer. Let’s build a smarter planet.” One of the latest and by far…
Japan

Traditional media still dominate the Japanese market but new communication channels are catching up (Global PR Perspectives)

This week our series on international PR will visit Japan. Tadahisa Kimura, General Manager at GlobalCom’s partner agency Kyodo Public Relations in Tokyo, informs about current trends in media and PR in Japan. Online and social media are becoming…
Google Search - SEO

Beyond SEO: What Makes a Website Great

It seems that lately everyone’s been preaching about SEO (search engine optimization) - especially international SEO - and how it’s the key to a great website. And while it’s true that you want your website to rank highly on Google and…