Public Relations Blog & Insights


GlobalCom’s Blog lists articles, insights and thought leadership pieces written by Public Relations specialists spanning all continents, in several languages.
Selected topics: Content Marketing | Lists and Checklists | Meta | Tips & Tricks

Grenoble

Q&A with Ben Munoz of Social Enterprise BensFriends.org

We’ve done a lot of great interviews for PR Nonsense—from Red Mango to Chatfé to Boloco. Now up: Ben Munoz, founder of BensFriends.org, a social enterprise dedicated to providing safe and supportive online patient communities for anyone…
Bangalore, Karnataka, India

India in the PR spotlight – trends and insights from a complex and textured culture

Our PR interview series* will visit India today: in our latest interview with Xavier Prabhu, Founder and Chief Mentor of the Indian communication group Businesshubs, you will learn why PR is highly localized in India (as all well-executed international…
Grenoble

TV is so Last Year

Not that we really needed any further confirmation that this Internet thing is a real game changer, but hey - statistics are fun! But actually, this particular stat is quite intriguing. According to some new research from Forrester, Americans…
Grenoble

Global PR Perspectives – In Germany journalists are “brutally honest” and have a very low “marketing bullshit tolerance” (part 2)

In part 1 of the interview* with PR specialist Wibke Sonderkamp we learned about current trends and changes in the German media landscape and PR practices. Part 2 of the interview takes a look at cultural differences and local PR specifics companies…
Social Media stats and profiles

2011: Social Media and Budgets

Marketing departments across all sectors are gearing up for 2011.  This means brainstorming new ideas, strategizing marketing and communications initiatives and allocating the right resources to meet budgets. However, many marketers are unsure…
Grenoble

Global PR Perspectives – In Germany journalists are “brutally honest” and have a very low “marketing bullshit tolerance” (part 1)

Today our global PR Reach series* is visiting Germany where PR consultant Wibke Sonderkamp is providing insight into current trends and developments in the German media landscape and PR practices before telling us about cultural gaps and…
Typing machine paper reading

BlogDash: Blogger Outreach Made Easy

For PR consultants, pitching bloggers often requires a lot more research into whose who and what topics are applicable to whom in order to get your clients story picked up in the blogosphere. But even after sifting through all the information…
China

Global PR Perspectives – Interview about PR practices in the No. 1 Internet nation worldwide!

In our global PR series*, today’s interview shows that PR in the Middle Kingdom is still an adventurous task, especially given that the role of media still differs from the one in other markets. Do you want to learn more about the No. 1 Internet…
Bulgaria

Silent press conferences and lively Social Media usage in Bulgaria (Global PR Perspectives)

Learn why Bulgarian media rarely asks questions in press conferences, why the latest Heineken beer and Pampers campaigns used Facebook as a main communication channel and why the high acceptance of new communication channels causes problems…
Conferences

Small conferences are excellent for many reasons. Here are some advantages of large trade shows

A couple weeks ago, I attended a low key event in NYC and wrote about the benefits of smaller conferences. Well, just last week, I had quite the opposite experience as I attended Interop NY, one of the biggest tech trade shows around, to support…
Russian - Moscow bridge with lighted buildings in the background

Global PR Perspectives – In Russia, the land of endless distances, personal relationships are still paramount

In our interview series about international PR providing insight into PR trends and local differences in PR practices from more than 20 countries*, today’s interview shows why you have to be very creative when choosing an even location, and…
Grenoble

Global PR Perspectives – “You have to think French to do successful PR in France”

Welcome to the first part of our interview series providing insight into PR trends and local differences in PR practices from more than 20 countries*. Learn why you have to think French in order to do successful PR in France, how to get time…