Will Pay Walls Save Professional Journalism?
A new report by USC’s Center for the Digital Future confirms once again that online consumers aren’t willing to pay for online services. Fast Company reporter Austin Carr sites some disheartening examples of this in his article earlier…
“Made in China” – shaping the country image
Globalization of Chinese companies offers opportunities for the PR industry
The rise of China as a global economic and political powerhouse is a hot topic every now and then on a regular basis. Only recently, the visit of German chancellor…
How Business Travel Can Benefit Your Company
As the economy begins to improve, companies still find themselves cutting costs by eliminating business trips. It makes sense—remove trips and you save money—yet is it smart? At March Communications, we frequently travel and believe that…
The foursquare Phenomenon Explained
As a recent foursquare addict member, I’ve been questioned by several friends and colleagues each time I pull out my phone to “check-in” when we arrive at a new location. It would seem that, even though foursquare is adding close to…
Up with the Digital Down Time
Over the last few days I have noticed a trend. It’s not anti-technology and it’s not anti-business but it feels as if people are slowly turning onto the fact that our obsessive pursuit of connectivity and technology devices may have a down…
Celtics are Social Media Champs
If you’re a Boston Celtics fan who can’t score tickets and don’t get enough of your favorite players on television, you’re in luck: social media is here to help.
The Boston Celtics is using social media in an effort to increase…
There Are Three Types of Twitterers: The Conduit, The Thinker and The Writer
Recently, Beth Brenner took the fictional social network “Woof” as warning to those whose social media habits had spiraled out-of-control. Social media discipline is something that nearly everyone in communications struggles with, precisely…
Research shows that PR wins and Advertising loses when it comes to convincing the audiences
In the theories concerning the effects of the media on human behaviour, the impact of advertising and PR is still a controversial topic. A current study by the University of Applied Sciences Mainz now repeated the analysis of this topic. The…
The Social Media Revolution Continues
I’m amazed that people are still questioning whether social media is a fad or not. Social networks and online interactions have exploded over the past few years and are continuing to grow, without any hint of a plateau. Erik Qualman, author…
How to use Microstock Images for PR – Stockphotorights.com
Not only shrinking budgets but also the need to get images within a very tight timeframe are factors making microstock images a choice used by more and more companies and PR agencies. Microstock vendors offer licence free image (and video) material…
Looking to Boost your Clients’ SEO?
Jani Virtanen of Marketwire came and visited the March office for a ‘Training Tea’ session—he gave us insight on how we can increase our client’s online visibility and SEO and elaborated on the in’s and out’s of Marketwire. What…
E-mail does not work anymore
You remember: with e-mail everything should become better. With the new communication channel, it had become possible to appeal to people in person with relatively little effort and within a short time. The addressees were no longer - as the…