PR blog & insights

GlobalCom’s Blog lists articles, insights and thought leadership pieces written by Public Relations specialists spanning all continents, in several languages.

Selected topics: Content Marketing | Lists and Checklists | Meta | Tips & Tricks


5 Things You Need to Know When Using KOLs in Vietnam
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5 Things You Need to Know When Using KOLs in Vietnam

The use of KOLs (key opinion leaders or influencers) in marketing is getting more popular than ever. These KOLs have a significant number of followers, which makes it super easy to promote a brand or make something go viral. Since KOLs can bring…
GlobalCom annual meeting
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The GlobalCom Family Goes to Crete

It's that time of the year again when the GlobalCom PR Network family gathers to discuss common business interests, how to work together as a global unit and to have a good time. With around 50 expected PR & Marketing consultants from about…
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Why Don’t Companies in Vietnam Use Social Media in a Crisis?

This is the third part of a series on crisis communication on social media in Vietnam by GCPR member EloQ Communications. We previously wrote about why companies who operate in Vietnam should use social media more for crisis communication. Now…
Delegation trip China
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China – und die Sache mit dem Respekt

Jetzt bin ich schon mehr als zwei Wochen zurück aus China – und trotzdem geht mir der Besuch noch immer durch den Kopf. Warum eigentlich? Natürlich gab es in kurzer Zeit viele Eindrücke. Das wundert auch nicht, wenn die Agenda doch jeden…
Delegation trip to China
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China – a question of respect?

I’ve been back from China for more than two weeks – and yet the visit is still on my mind. Why? Of course there were many impressions in a short time. That’s not surprising when the agenda starts every morning with the entry „6:15 a.m.…
An Angry Mob Of Wooden Figures Of People With A Poster
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5 Reasons Why Companies in Vietnam Should Use Social Media in a Crisis

This is the second part of a series on crisis communication on social media in Vietnam by GCPR member EloQ Communications. Practicing public relations in times of stability is challenging enough, but what about when something goes wrong?…
Africa Public Relations
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Africawired – Communication Services across industries and borders

Africawired – a division of Livewired Public Relations – is based in the commercial heart of Africa, Johannesburg, and consists of a network of associate public relations companies within the continent. Through Africawired, we deliver fully…
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Public Link – Our new brand identity

16 years of Public Link is occasion enough to break new ground. Especially when we are always encouraging companies, brands and people to try something new. As a public relations agency we aspire to break down the old, creating new topics,…
communication consulting
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Planet PR changes into Planet Partners

After 12 years on the market, Planet PR has broadened its range of competences and transformed into a consulting company specializing in communication consulting, campaign implementation and crisis management. Its new offer, now on an international…
GlobalCom PR Network
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GlobalCom Goes Exotic – An Ingenious Embrace (New Member Announcement)

Our GlobalCom PR Network family is extending its wings into the exotic Caribbean. Our newest member Ingenio Capital from Santo Domingo, will now extend the GlobalCom coverage across the Central American area. “We are proud and excited to…
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GlobalCom PR Network adds new member EloQ Communications, Vietnam

GlobalCom PR Network announces its newest addition to the family - EloQ Communications, Vietnam. As a rapidly growing market, Vietnam requires reliable and competent local experts that are able to support international clients and their communication…
GlobalCom PR Network Blogbigstock
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How to handle a PR crisis scenario (according to PR experts)

As part of her doctoral dissertation research, Clāra Ly-Le, director of EloQ Communications, interviewed several public relations experts in Vietnam on the subject of crisis communication. Clāra’s work focuses on social media, but the insights…