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India, colours, hands

Interview with Xavier Prabhu, Founder of PR HUB India.

How would you characterize the PR business in your country/region? Have there been any significant changes in the past few years?

I would characterize the PR business in India as being in between the second or third stage of evolution if we were to take the US as at the fourth stage. The key trends that we see are:

  • outbound work out of India is likely to leap as Indian companies go global with a vengeance acquiring and establishing presence in markets overseas; infact this will change the contours since it then positions India not as a market for local PR services but a market where global PR itself originates;
  • more and more maturing of the local industry with the processes and systems getting more aligned to the global ones;
  • increased footprint of the large global players in India and most large and medium firms getting aligned to some global network or the other over a period of time;
  • the large global players unless they grow inorganically cannot dominate the marketplace in India for some time to come due to variety of reasons;
  • there will be some attempts at vertical focus though it has not been a successful model in India;
  • the fee levels will raise in India to global levels or at least closer to it. Read more
USA, America, United States, Liberty

March Communications provides a unique blend of PR and marketing services that combine local knowledge and industry expertise with European flair. The agency delivers highly creative and innovative programs that will influence target audiences and have a real impact on bottom lines. Based in Cambridge, MA, March PR provides a global understanding, industry expertise and strong media contacts, using these to good effect for European, Canadian and U.S.-based clients.

An experienced public relations and interactive marketing practitioner, Martin is responsible for the agency’s overall business developmentand creative communication programs. Prior to March Communications, he founded iJack Communications, a successful London-based interactive marketing and communications agency. He has worked with an impressive array of U.S. and European business, consumer and corporate clients across a broad range of industries and sectors.

A highly skilled PR and marketing specialist, Cheryl takes overall responsibility for the strategic direction of client programs. Prior to March Communications, she was instrumental in the launch and success of Band & Brown Communications’technology practice, where she was responsible for securing and managing international campaigns for many leading technology companies, including Cisco Systems, BT, McAfee and LogicaCMG. She began her career at The Weber Group (now Weber Shandwick) in Cambridge.

The United Kingdom

Spreckley Partners Ltd. is an independent public relations company, 20 people strong, with expert knowledge of consumer, B2B and IT markets. Clients range from major international companies and brands to smaller specialist businesses. Whatever their size, Spreckley Partners Ltd. delivers consistent, effective campaigns that make a real difference to their sales and future development.

Spreckley Partners Ltd. provides PR services and much more as required, ranging from corporate identity to integrated marketing communications in some cases. Services include media, design, print, internet, sales collateral and events – exploiting the benefits of matched messaging across everything. Read more

Prima Pagina is an independent Italian consultancy firm operating in the PR and Communication sector with a strong background in the technology area. Founded in 1995 by Tania Acerbi, Vilma Bosticco and Massimo Reverberi, Prima Pagina has been offering consultancy and business communications services for companies creating competitive advantage through technological innovation.

Prima Pagina specializes in Public Relation, Marketing and Advertising services. In order to deliver best PR results, the agency partners with customers to deliver the right messages, and sets up tailored communication plan to target the right target groups. The collaboration between the agency and its clients reaches concrete and measurable results.

Prima Pagina  provides comprehensive support to help manage projects, create content and form, compensate chronic shortage of time. For every type of communication: brochures, case histories, product fact sheets, direct marketing, newsletters (just a few examples). Flexibly, but in line with the customer’s style. Innovation, using new environments (like Second Life, where Prima Pagina has its own office.

Prima Pagina Comunicazione

38 years old, she acquired a deep knowledge during her eighteen-year experience in the Information & Communication Technology market. Ex-Member of the National Order of Journalists, she worked for seven years at the publisher Soiel International Srl, as member of the editorial staff of Office Automation (monthly review dedicated to Information & Technology market) and Office Layout (bimonthly review dedicated to office organization and Intelligent Building market). Moreover, she took part in the organization of conventions, meetings, seminars, trade fairs, both for the preparation and handling of the mailing list and documentation, and the management of relationships with spokespersons and sponsors.

After this experience, she has been Account Executive in one of the main communication agency specialized in the IT market. She has been responsible for the definition of communications plans and management of press activities for Microsoft (End User Division), Fulcrum, Iomega, Cray Communications, Kodak Office Imaging, Sthrold Sistemi Edp, Archimede, Attachmate and Wyse.

Prima Pagina Comunicazione – 43 years old, Vilma has spent the first ten years of her professional life in the IT market working for italian subsidiaries of US Companies like Concurrent Computer Corporation, Oracle Corporation, Ashton-Tate, Borland. In particular she has been Product Manager for Ashton-Tate products and, further to the acquisition of the company from Borland International, she was  appointed Marketing Communication Manager for Borland Italy.
In 1993 she became part of the staff of a Public Relation Agency operating in the IT market, where she was Account Supervisor. In this role she had the responibility of defining and supervising all communication activities of accounts like Microsoft (Organization Division), Rank Xerox, Creative, Gupta and handled press relations activities of Informix, Compuware and Digital.

Meta - reflection

From May 22 to 24, the GlobalCom PR-Network partner meeting will take place in Brussels at the Radisson SAS Hotel. All members from over 40 countries worldwide are invited to meet and get to know each other, bring prospects to the meeting and attend the big “building bridges” evening event.

The “building bridges” event is a celebration of the official launch of the collaboration of Kyodo PR (the number 1 PR agency in Japan) and the GlobalCom PR-Network. All partner agencies are invited to bring companies that are looking for international PR to the event. Japanese companies looking for international PR (Kyodo PR contacts) will be present as well as companies looking for international PR. This special event will be held in the beautiful Theatre Le Vaudeville on the May 24th, 2007.

To invite prospects or customers to meet GlobalCom, please use this form.


Please note that this is an old announcement and it is kept here for reference purposes only.