Top 10 PR nightmares
Product recalls, scandals involving members of management, revelations about employee maltreatment - that's the stuff of PR executives' nightmares. The newly published 'PR Trend Monitor' by dpa subsidiary News Aktuell asked more than 500 PR…
Little is the New Big: the Rise of Micro Influencer Marketing, Part I
This post was first published by Melissa Drozdowski at the Interprose Voice blog.
"Influencer marketing" has a certain cachet these days; it’s the buzziest buzzword that ever buzzed. Everyone wants in on it. Brands want to know how to put…
Члены GlobalCom PR Network из 30 стран обсудили новые тренды в PR
Летний деловой сезон открыла ежегодная встреча руководителей и специалистов PR-агентств, которые входят в международную ассоциацию…
4 Building Blocks of a Successful Blog Launch
As the unofficial “cruise director” for my family, I’ve planned everything from birthday parties to Disney World vacations – and yes, it involves a spreadsheet. How else are you going to coordinate our nearly 20-person clan? Needless…
PRecious Communications turns seven, now has 50 people, five offices, and three practices
Lars Voedisch (centre), surrounded by PRecious employees, celebrating seven PRecious years with a groovy 70s themed party
50 PEOPLE, 5 OFFICES, 3 PRACTICES: PRECIOUS COMMUNICATIONS
LOOKS FORWARD TO ANOTHER 7 TO 70 YEARS
No signs of…
Five Trends Shaping the Communications Strategy of Brands in 2019
Public relations and marketing communications strategy in 2018 were defined by the demand for content and integrated communications. The conversations during the beginning of 2019 were around the rise of artificial intelligence in communications…
How Vietnamese and American PR practitioners perceive the use of social media in crisis communication
In Vietnam, social media has become one of the most popular communication platforms. Despite the powerful effect of social media in conditioning a crisis, and the trend to integrate social media into crisis management strategies in many countries, Vietnamese…
Recap – Annual Meeting Crete, May 2019 – What a fantastic story
The GlobalCom PR Network Annual Meeting 2019 has come to an end - it was a fantastic event, with fantastic attendees and fantastic results!
The Business Part
This year’s annual meeting hosted 48 PR professionals from…
5 Things You Need to Know When Using KOLs in Vietnam
The use of KOLs (key opinion leaders or influencers) in marketing is getting more popular than ever. These KOLs have a significant number of followers, which makes it super easy to promote a brand or make something go viral. Since KOLs can bring…
The GlobalCom Family Goes to Crete
It's that time of the year again when the GlobalCom PR Network family gathers to discuss common business interests, how to work together as a global unit and to have a good time. With around 50 expected PR & Marketing consultants from about…
Why Don’t Companies in Vietnam Use Social Media in a Crisis?
This is the third part of a series on crisis communication on social media in Vietnam by GCPR member EloQ Communications. We previously wrote about why companies who operate in Vietnam should use social media more for crisis communication. Now…
China – und die Sache mit dem Respekt
Jetzt bin ich schon mehr als zwei Wochen zurück aus China – und trotzdem geht mir der Besuch noch immer durch den Kopf. Warum eigentlich? Natürlich gab es in kurzer Zeit viele Eindrücke. Das wundert auch nicht, wenn die Agenda doch jeden…