Public Relations Blog & Insights


GlobalCom’s Blog lists articles, insights and thought leadership pieces written by Public Relations specialists spanning all continents, in several languages.
Selected topics: Content Marketing | Lists and Checklists | Meta | Tips & Tricks

Progress Comms team

New member in our family! Progress Communications from the Benelux

The GlobalCom PR Network is happy to introduce to you the newest member of our family: Progress Communications – or Progress in short – from the Benelux. With offices in Amsterdam, Netherlands and Antwerp, Belgium they service a wide range…
PRGATE Staff chance

PRGATE has a new Senior Executive Director

PRGATE, GlobalCom PR Agency based Seoul, South Korea, has a new Senior Executive Director. Our longtime contact Gabriel Lee no longer works at PRGATE and we are happy to introduce Hae Won Lee. Ms. Hae Won Lee obtained a MBA from the Yonsei…
Staff Change Business Change Taktiq

PR Agency Taktiq has a new Managing Director

Taktiq, GlobalCom PR Agency based in Prague, Czech Republic, has a new Managing Director - she will be the primary contact person for all GlobalCom Network issues. Lucia Brinzanik has worked in PR, marketing and communication for 14 years.…
hottest sectors for start-ups

Hungary Region Summary: “What are the hottest sectors for start-ups” and similar questions answered here

Market Landscape What are the major corporations across sectors that have decision-making units based in the region?  Pharma (Richter), healthcare (GE), road transportation (Waberer’s) automotive (Audis’ largest engine plant in the…
Greece Region Summary

Greece Region Summary: What holds sway in your region – traditional or new media types and influencers?

Communication Environment What holds sway in your region – traditional or new media types and influencers? How is that changing? Mainly traditional media types (print: papers, magazines and electronic: TV, radio, online) and influencers…

Czech Republic – Region Summary (Part of the Summary of Eastern Europe Market)

Market Landscape What are the major corporations across sectors that have decision-making units based in the region? Axis Communications, 2N, Linet (HQ), Hartmann Rico, Viscofan, T-Mobile, Vodafone, Volkswagen, Hyundai, Pilsner Urquell (HQ),…

Croatia – Summary of Eastern Europe Market

Market Landscape What are the major corporations across sectors that have decision-making units based in the region? There are big corporate offices like McCan Zagreb or Dialog, an exclusive affiliate of Ketchum, but none are strong enough…

Bulgaria – region summary (part of the Summary of Eastern Europe Market)

Market Landscape What are the major corporations across sectors that have decision-making units based in the region? Bulgaria is a small market and most HQ and decision makers are based outside the country. This makes the process of making…

Summary of the Eastern Europe Market – Introduction

Eastern and Central Europe is one of the fastest growing regions in the world in terms of economic, social and cultural development. After decades under communism, the area is experiencing a rapid technological and ideological leap forward which…
Event Marketing

Command Attention: Social Event Marketing Strategies That Actually Work – An Opinionated Guide

This post was first published by Melissa Drozdowski on Interprose’s blog, Interprose Voice. Whatever you do, do it well. Do it so well that when people see you do it they will want to come back and see you do it again and they will want to…
Color psychology

Does This Orange Make Me Look Fat? What Your Brand Colors Say About You

Could you imagine the Coca-Cola logo without its iconic red? How about a purple and orange Subway logo? Color theory plays such an important topic in branding and marketing, yet you may not know the specific psychology behind the colors you…
Wikipedia

Dude, Do You Even Wiki? A Wikipedia Master Class, Part IV

This post was first published by Melissa Drozdowski on Interprose’s blog, Interprose Voice. Well, we finally made it – we’ve come to the final whistle stop in our Wikipedia Master Class journey.     So, what’s…