This post was first published by Erica Frank on March Communications’ blog PR Nonsense.
Are you a multiscreen content consumer? In other words, are you guilty of watching TV while playing on your tablet and texting on your smartphone? If that scenario sounds all too familiar, you’re not alone. In fact, according to recent eMarketer research, 77 percent of all TV interactions among U.S. connected device users (consumers owning a smartphone, PC and TV), occurred alongside another device.
Seventy-five percent of tablet interactions occurred alongside another device, followed by 67 percent of PC interactions and 57 percent of smartphone interactions. While this may not strike you as that surprising, it goes to just how connected we are as a society. And, for brands and marketers looking to resonate with their audience, it’s essential to have a multi-device strategy.
This means that reaching your audience can no longer be one dimensional. In order to resonate with your target markets, you must be where they are – and that’s a lot of places! Adapting a marketing strategy for social media channels is more necessary than ever, as social networking is something that 72 percent of connected users do when moving from one device to another.
The message is clear, marketers. Your audience is hungry for content on multiple platforms. Make sure you are catering to their needs and delivering the content they are seeking!