This post was first published by Brendan Reilly on March Communications’ blog PR Nonsense.
PR professionals often get criticized for being “spin doctors” – that is, taking something bad and trying to convince people it’s actually good. For 99 percent of PR firms, this couldn’t be further from the reality of what we do.
In today’s world of hyper-connectivity, mobile Internet and social media, the only way for brands to survive, let alone thrive, is to build legitimate trust between themselves and members of their respective industries. Why? Because it has never been easier for individuals to find and engage with another brand if they aren’t satisfied with yours. Likewise, transparency and authenticity have never been more important than they are today.