This Thurdays blog post on our current series PR Trends in 2014 is featured by Julien Monet of Agence Monet + Associés GlobalCom PR Network member in France.

“Although the French PR sector shrank by about 4.8%* in 2014, we feel it’s a very attractive market. Many agencies are trying to change their day-to-day practices to make the shift from being a media relations agency to a complete PR agency. Social media activity is really driving this change because it involves data analysis, content production and results measurement. The development of new technology tools means that we can do our job more efficiently, so these new opportunities offer a promising future.

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