This is the second part of a series on crisis communication on social media in Vietnam by GCPR member EloQ Communications.
Practicing public relations in times of stability is challenging enough, but what about when something goes wrong? That’s when crisis communication comes into play. Crisis communication as a subset of public relations is a fairly young practice in Vietnam. Just as companies and PR firms were beginning to learn out how to handle themselves in a crisis – using press conferences and official media statements – the rise of social media has left them scrambling, with some attempting to embrace social media while others stick to what they know. But making social media a central part of crisis response may be even more crucial here than many other places. Here are a few reasons why.
This post was first published by Patricia de Groot on March Communications’ blog PR Nonsense.
When a corporate crisis strikes, crisis communications is crucial for the survival of any company. In these turbulent times, the CEO must step up and take charge as the primary spokesperson. Unfortunately, countless examples of public relations disasters indicate that the CEO might not always be prepared to be the crisis communicator.
Because even the smallest mistake in a crisis response can leave a lasting mark on a company, it’s helpful to have a few tips handy when preparing for the worst. Here are our tips for how CEOs can become crisis communications pros. Read more
This post was first published by Jenna Burpee on March Communications’ blog PR Nonsense.
We all understand that precipitation is part of being from New England, but commuting – especially these last few winter months – has certainly been a nightmare. More than 100 inches of snow crippled the MBTA, and I’m willing to bet many of you who rely on public transportation barely saw your office for much of February.
Though the lack of available transportation affected many, the MBTA’s main issue is even larger than how many (rather, how few) trains and buses were running. As the MBTA taught us, there are certain practices that should be followed when a crisis strikes. Here are three key PR and crisis communications lessons that can be learned from the winter of 2015 MBTA fiasco: Read more
This post was first published by Cheryl Gale on March Communications’ blog PR Nonsense.
A PR crisis can happen fast. An unexpected event ripples throughout the company and executives go into crisis mode, seeking shelter in the board room. Employees whisper in the hallways. And, once that crisis spreads to the outside world, public companies often watch in horror as the stock price plummets.
But there are things you can do in a PR crisis. That was the topic of the latest Pub Club event, which took place last night at Hotel 140 in Boston.
During “Reputation Management in the 24/7 Media Environment: Best Practices in Crisis Communications,” four experts spoke about how companies can handle a PR crisis. Read more
Last week Giorgio Cattaneo of GlobalComs partner MY PR described the not-quite-so-lucky incident of Abercrombie&Fitch CEO Mike Jeffries expressing his dislike against “fat” people, the resulting media uproar, and the attempting efforts of crisis management by Abercrombie&Fitch. In part two we now examine a smiliar situation in the story of “B”.
This post was first published by Meredith L. Eaton on March Communications’ blog PR Nonsense.
Last week, on October 16, at approximately a quarter past 7:00 p.m. ET, people across New England felt the 4.0+ magnitude earthquake that emanated from 20 miles west of Portland, Maine. But, at first, not knowing it was an earthquake, people looked for an answer to what caused their building to tremble and books to fall from their shelves. So, where did they turn? For many, the answer was social media. Read more
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