As part of her doctoral dissertation research, Clāra Ly-Le, director of Ho Chi Minh City-based EloQ Communications, interviewed several public relations experts in Vietnam on the subject of crisis communication. Clāra’s work focuses on social media, but the insights expressed by the experts she found are often applicable regardless of the medium. What follows are some of the most worthwhile pieces of advice she gathered.
A recent Dr. Pepper ad campaign has caused quite a stir among female customers. The commercial advertises Dr. Pepper’s new diet soda, but aims to squash the mentality that diet soda is only for women. The commercial’s attempt at humor instructs females to go back to watching their romantic comedies and drinking “lady drinks” while men tend to their action movies and Dr. Pepper sodas. Yikes, Dr. Pepper. Read more
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