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3 Lessons from Customer Service I’ve Taken to Tech PR

This post was first published by Brette Querzoli on March Communications’ blog PR Nonsense.

2014-08-25_1439Since I was old enough to have a job, I worked in customer service. As it turns out, all of those years serving food or selling clothes brought me more than just a paycheck – the lessons I learned directly correlated to the basic skills I would need to become a tech PR professional.

I’ve worked as a sales associate, a telemarketer and a waitress, and each taught me something invaluable that helped me find some footing at the beginning of my PR career. So, if you are looking to get a start in public relations, here are three lessons from customer service jobs that can help ease the transition. Read more

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Using Twitter for Customer Service

This post was first published by Meredith L. Eaton on March Communications’ blog, PR Nonsense.

While we know Twitter can be a great platform for marketing and PR, allowing for the near-instantaneous, mass distribution of news, content and press, what about using Twitter for customer service? Many companies may shy away from such a public forum for interacting with disgruntled consumers, but Twitter has become the primary soap box for many to voice not only outrage, but also satisfaction with both products and services alike. Read more

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