Time for our international PR series to take a look to the west of the Atlantic Ocean and visit South America. Marta Dourado of our São Paulo based team at Fundamento RP shares her impressions of the year 2013 in Brazil:
1. How did the global recession affect the demand for PR in Brazil in 2013?
The Brazilian PR market has been growing in the past years and we expect this trend to continue in the next years. Despite the country’s poor economic performance in 2013 – GDP is expected to grow only by 1 percent this year – we have been watching an increase in companies’ investments in PR projects in Brazil. Many reasons have been attracting eyes, and capital, to the country Read more