BigstockPublic relations and marketing communications strategy in 2018 were defined by the demand for content and integrated communications. The conversations during the beginning of 2019 were around the rise of artificial intelligence in communications and the lack of public trust in the media due to fake news. The midway point of the year represents an opportunity for business leaders and public relations professionals to re-evaluate their communications strategy by understanding the key trends that have defined the field in the early part of 2019.
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The GlobalCom PR Network Annual Meeting 2019 has come to an end – it was a fantastic event, with fantastic attendees and fantastic results!
The Business Part
This year’s annual meeting hosted 48 PR professionals from 30 countries around the world to discuss mutual business interests and how to work together as a global PR team. The number of attending partners was the highest number right after our meeting in Istanbul which had been attended by 45 professionals from 29 countries.
The agenda and working sessions in 2019 were structured differently compared to other global meetings.
The first meeting day was dedicated to new partner introductions and the discussion of currently hot topics. We are happy to welcome new members from Israel, RCPR managed by Idit Rosenberg and Michal Zilber, Ingenio Capital in the Dominican Republic by Marion Pages, Progess Communications from the Benelux, beautifully presented by our colleagues Stella Jansen and Miek Gielkens, EloQ Communications from Vietnam by Clara Ly-Le as well as Communication Works in South Korea.
It’s that time of the year again when the GlobalCom PR Network family gathers to discuss common business interests, how to work together as a global unit and to have a good time. With around 50 expected PR & Marketing professionals from about 30 countries worldwide, the annual GlobalCom meeting has grown to a respectable number and is becoming more and more popular amongst the network and PR scene.
This year’s get-together takes place on Greece’s largest island: Crete. Crete has been named one of the best-rated travel destinations in the world from the annual Travellers’ Choice awards, announced by Trip Advisor.
Before the island was called Crete though it had a number of names. One of them was ‘Kaptara’ which was given by the Syrians who first inhabited the island. The ancient Egyptians called the island ‘Keftiu’ before it was given the Latin name ‘Creta’. The GlobalCom attendees are already very excited to visit this exotic spot on the planet and to spend a productive and fruitful time on the historical island.
True to the GlobalCom format, the meeting will start on a Wednesday evening, May 22, with a welcome cocktail to shake hands, meet new and familiar faces and get warmed up for the official business part. The business program starts on Thursday morning May 23, allowing attendees to attend inspiring discussions, new member introductions and exciting presentations all around business development for two days on a promising agenda. The GlobalCom management picked the Nana Princess as this years venue, located just outside the coastal resort of Hersonissos, facing the Cretan sea in northern Crete.
On Friday evening May 24, the group is then brought to Agos Nikolaos. With a fresh sea breeze and typical Cretan atmosphere, the 2nd edition of the GlobalCom PR Network Awards will be celebrated.
The awards are packed with outstanding submissions from about 30 participating agencies. With these fascinating case studies, GlobalCom once again proves the high quality of our network and our partners.
Furhter details and regular updates will be published on our blog and social media channels before, during and after the event. Look out for news and stay tuned.
We wish all participants a wonderful time and a successful get-together.
Africawired – a division of Livewired Public Relations – is based in the commercial heart of Africa, Johannesburg and consists of a network of associate public relations companies within the continent.
Through Africawired, we deliver fully integrated marketing communications services across industries and borders.
Seeking a trusted and knowledge partner
International businesses want to expand their offering to the African continent but seek a trusted and knowledgeable partner to ensure the successful development and implementation of their project.
Understanding the complexities and nuances of rapidly emerging markets is vital for successful communication and being cognizant of this need for a niche African business offering, Africawired was established.
Delivering on a range of capabilities
We pride ourselves on our capabilities, ranging from brand custodianship, full-suite digital media, advertising services, classical -and investor relations, and crisis comm
unications.
A footprint across Africa
Being the crisis communications consultant to AIG, our work has spanned 33 African countries and we have active relationships with agencies across the continent:
Benin, Botswana, Burundi, Cameroon, Côte d’Ivoire, Congo-Brazzaville, DRC, Ghana, Guinea-Bissau, Guinea-Conakry, Kenya, Namibia, Nigeria, Rwanda, Sudan, South Africa, South Sudan, Sudan, Tanzania, Uganda and Zambia.
Sharing knowledge and expertise
Through Africawired, we aim to share knowledge and expertise with peers in the industry through our network of affiliated agencies across the continent.
Livewired Public Relations is an official member of the GlobalCom PR Network
16 years of Public Link is occasion enough to break new ground. Especially when we are always encouraging companies, brands and people to try something new.
As an agency we aspire to break down the old, creating new topics, stories and experiences that capture the attention and will be retold. And so we felt the time was right to forge a new connection between our own present and the future by developing a new brand appearance. The outcome is a new corporate design and a new website. A website that is not only intended to provide a showcase for our work, but also to illustrate our thinking, our philosophy and our values.
Our new corporate design reflects the self-image of Public Link and takes into account the constant evolution of the Berlin based agency. Starting as a PR agency in 2003, today we combine media relations, digital relations and social media.
At the same time, we stay true to our principles. We have always striven to earn the awareness, relevance and interest of people. Whether as brand builder, story teller, content driver, relations manager or simply as sparring partner for our clients. Whether B2B or B2C. Whether international or national. We certainly desire to earn attention. And that is why we always begin with “earned” and never with “paid”.
In fact, these are all things that have long since been known. For our clients and GlobalCom PR Network partners in Germany and from abroad our service remains as good as always. We dedicate ourselves to their projects with familiar expertise, commitment and in our very own Public Link way.
B) Pitchgewinn Vitamix
Vitamix, founded in 1921, manufactures high-performance blending equipment for home and commercial use. In January 2019 the US company launched the new entry-level machine “Explorian” in Germany at a lower price point compared to previous Vitamix products but with the premium quality that the brand has been known for.
Public Link won the pitch and developed an integrated launch strategy for the new product including PR, PPC, digital advertisement, social media and influencer activities. We adjusted the core target group to the German market, adapted the existing lifestyle campaign and incorporated our owned, earned and paid strategy within the global approach. In close cooperation with the German sales team and the European Head of Marketing we created a unique tone of voice to ensure a consistent and localized brand experience.
This blog was published on https://www.publiclink.de/en/news/
After 12 years on the market, Planet PR has broadened its range of competences and transformed into a consulting company specializing in communication consulting, campaign implementation and crisis management. Its new offer, now on an international scale, is addressed mainly to entities from innovative sectors of the economy and those operating in the public and B2B sectors.
The basis for strategic planning at Planet Partners is accurate and comprehensive data analysis, the effects of which may be audits, market reports and communication strategies. Media training, campaign implementation and event organization are the most important activities that fall into the communication service. The crisis management specialization includes prevention, rapid response and active crisis management, as well as post-crisis management. The new strategy is the result of a multi-month transformation process, complemented by a revised visual identification and a new website www.planetpartners.pl.
“We are aware that customers entrust us with something they value the most – the good name of their company. We are able to offer them experience resulting from 12 years of practice in the industry, cooperation with numerous external partners and the local knowledge of over 1,400 consultants from the GlobalCom PR Network, an international network of communication agencies. Planet Partners has the pleasure of managing the Central and Eastern Europe region for the network. This allows us to be fully aware and responsible partners in business and to have a real impact on its development, by achieving measurable effects “- says Łukasz Wilczyński, CEO of Planet Partners.
Planet PR was founded in 2006 and within 12 years of its activity, it has cooperated with 200 clients, carrying out about 195 campaigns and projects for them. Industry awards won include: Golden Paper Clips, Event Awards, Stevie Awards, and GlobalCom PR Awards. Planet Partners boasts broad-ranging experience in the communication of high technologies, including the space and robotic industries.
Planet Partners is an official member to the GlobalCom PR Network
Our GlobalCom PR Network family is extending its wings into the exotic Caribbean. Our newest member Ingenio Capital from Santo Domingo, will now extend the GlobalCom coverage across the Central American area.
“We are proud and excited to announce that we have joined the GlobalCom PR Network, an international network of PR and advertising agencies.” The announcement was made by Marión Pagés, INGENIO’s president, while praising her team’s extraordinary labor. Pagés, with over 30 years of experience, founded Ingenio as a PR consulting firms with a versatile and innovative format, bringing creative and effective solutions to their clients. Pagés states the way Ingenio works “is essential in keeping our competitive edge, as well as the way in which we interact with our clients, the media, our peers and the rest of the groups with which we interact.”
“We thank our new partners for the trust placed in us and look forward to strengthening the network in the Caribbean. We also want to thank our clients for the trust they’ve placed in us and all those who have been a part of our journey in one way or another.”
This new alliance extends the GlobalCom PR Network ecosystem and reach to more than 100 countries worldwide.
We want to welcome Marion and her team at Ingenio Capital to the GlobalCom PR Network Family!
In 2014, the start-up, Luca, led by the former editor of Afisha magazine, Eugenia Kuyda, became the first Russian start-up participating in one of the most prestigious business incubators of the Silicon Valley – the legendary Y Combinator. Every year, more than 30,000 companies from all over the world send their application to participate, but only 100-200 are selected for the program. YC has a history of providing a spring board for companies like Airbnb, DropBox, Reddit, and many others. Surely, this accelerator invests small amounts of money for the development, but, more importantly, its support of companies serves as an endorsement for investors from around the world.
As we are approaching the end of the year we have asked our PR teams around the world to share their top 3 PR trends and changes in the media market with us.
Richard Fogg, MD of CCgroup, one of GlobalCom PR Network’s UK offices, provides the first post in the series:
The key PR trend of 2014 has been about delivering on the rhetoric of the last few years. Conference after conference. Thought leader after thought leader. Blog after blog. The PR buzz terms have been coming thick and fast: Content marketing. Data-driven insights. Paid media. Outcome measurement. Search integration. Agency re-structuring.
Of course there are new terms entering the PR lexicon. But, critically, the industry is starting to deliver. Especially in the B2B technology PR space. Especially amongst nimble independent agencies. Especially in London. Read more
Business to customer events such as interactive, hands-on sessions – think cooking and beauty workshops – restaurant or product review sessions and larger-than-life’ events such as fashion shows and glamourous ‘red carpet’ cocktails are the norm rather than the exception for most of our clients from the lifestyle sector: hospitality, food & beverage, fashion and beauty to name but a few.
Timing
In Malaysia, most media invitations for PR events are issued about three weeks to a fortnight prior to the scheduled date. Really large scale or more prominent events that warrant ample pre-publicity ahead of the actual event would naturally be flagged earlier to the media. Read more
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