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AFRICAWIRED – COMMUNICATION SERVICES ACROSS INDUSTRIES AND BORDERS

Africa Public Relations

Africawired – a division of Livewired Public Relations – is based in the commercial heart of Africa, Johannesburg and consists of a network of associate public relations companies within the continent.

Through Africawired, we deliver fully integrated marketing communications services across industries and borders.

 

Seeking a trusted and knowledge partner

International businesses want to expand their offering to the African continent but seek a trusted and knowledgeable partner to ensure the successful development and implementation of their project.

Understanding the complexities and nuances of rapidly emerging markets is vital for successful communication and being cognizant of this need for a niche African business offering, Africawired was established.

 

Delivering on a range of capabilities

We pride ourselves on our capabilities, ranging from brand custodianship, full-suite digital media, advertising services, classical -and investor relations, and crisis comm

unications.

 

A footprint across Africa

Being the crisis communications consultant to AIG, our work has spanned 33 African countries and we have active relationships with agencies across the continent:

Benin, Botswana, Burundi, Cameroon, Côte d’Ivoire, Congo-Brazzaville, DRC, Ghana, Guinea-Bissau, Guinea-Conakry, Kenya, Namibia, Nigeria, Rwanda, Sudan, South Africa, South Sudan, Sudan, Tanzania, Uganda and Zambia.

Sharing knowledge and expertise

Through Africawired, we aim to share knowledge and expertise with peers in the industry through our network of affiliated agencies across the continent.

Livewired Public Relations is an official member of the GlobalCom PR Network 

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Public Link – Our new brand identity

16 years of Public Link is occasion enough to break new ground. Especially when we are always encouraging companies, brands and people to try something new.

As an agency we aspire to break down the old, creating new topics, stories and experiences that capture the attention and will be retold. And so we felt the time was right to forge a new connection between our own present and the future by developing a new brand appearance. The outcome is a new corporate design and a new website. A website that is not only intended to provide a showcase for our work, but also to illustrate our thinking, our philosophy and our values.

Our new corporate design reflects the self-image of Public Link and takes into account the constant evolution of the Berlin based agency. Starting as a PR agency in 2003, today we combine media relations, digital relations and social media.

At the same time, we stay true to our principles. We have always striven to earn the awareness, relevance and interest of people. Whether as brand builder, story teller, content driver, relations manager or simply as sparring partner for our clients. Whether B2B or B2C. Whether international or national. We certainly desire to earn attention. And that is why we always begin with  “earned” and never with “paid”.

In fact, these are all things that have long since been known. For our clients and GlobalCom PR Network partners in Germany and from abroad our service remains as good as always. We dedicate ourselves to their projects with familiar expertise, commitment and in our very own Public Link way.

B) Pitchgewinn Vitamix

Vitamix, founded in 1921, manufactures high-performance blending equipment for home and commercial use. In January 2019 the US company launched the new entry-level machine “Explorian” in Germany at a lower price point compared to previous Vitamix products but with the premium quality that the brand has been known for.

Public Link won the pitch and developed an integrated launch strategy for the new product including PR, PPC, digital advertisement, social media and influencer activities. We adjusted the core target group to the German market, adapted the existing lifestyle campaign and incorporated our owned, earned and paid strategy within the global approach. In close cooperation with the German sales team and the European Head of Marketing we created a unique tone of voice to ensure a consistent and localized brand experience.

This blog was published on https://www.publiclink.de/en/news/

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Planet PR changes into Planet Partners

communication consulting

After 12 years on the market, Planet PR has broadened its range of competences and transformed into a consulting company specializing in communication consulting, campaign implementation and crisis management. Its new offer, now on an international scale, is addressed mainly to entities from innovative sectors of the economy and those operating in the public and B2B sectors.

The basis for strategic planning at Planet Partners is accurate and comprehensive data analysis, the effects of which may be audits, market reports and communication strategies. Media training, campaign implementation and event organization are the most important activities that fall into the communication service. The crisis management specialization includes prevention, rapid response and active crisis management, as well as post-crisis management. The new strategy is the result of a multi-month transformation process, complemented by a revised visual identification and a new website www.planetpartners.pl.

“We are aware that customers entrust us with something they value the most – the good name of their company. We are able to offer them experience resulting from 12 years of practice in the industry, cooperation with numerous external partners and the local knowledge of over 1,400 consultants from the GlobalCom PR Network, an international network of communication agencies. Planet Partners has the pleasure of managing the Central and Eastern Europe region for the network. This allows us to be fully aware and responsible partners in business and to have a real impact on its development, by achieving measurable effects “- says Łukasz Wilczyński, CEO of Planet Partners.

Planet PR was founded in 2006 and within 12 years of its activity, it has cooperated with 200 clients, carrying out about 195 campaigns and projects for them. Industry awards won include: Golden Paper Clips, Event Awards, Stevie Awards, and GlobalCom PR Awards. Planet Partners boasts broad-ranging experience in the communication of high technologies, including the space and robotic industries.

Planet Partners is an official member to the GlobalCom PR Network

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GlobalCom Goes Exotic – An Ingenious Embrace (New Member Announcement)

GlobalCom PR Network

Our GlobalCom PR Network family is extending its wings into the exotic Caribbean. Our newest member Ingenio Capital from Santo Domingo, will now extend the GlobalCom coverage across the Central American area.

“We are proud and excited to announce that we have joined the GlobalCom PR Network, an international network of PR and advertising agencies.” The announcement was made by Marión Pagés, INGENIO’s president, while praising her team’s extraordinary labor. Pagés, with over 30 years of experience, founded Ingenio as a PR consulting firms with a versatile and innovative format, bringing creative and effective solutions to their clients. Pagés states the way Ingenio works “is essential in keeping our competitive edge, as well as the way in which we interact with our clients, the media, our peers and the rest of the groups with which we interact.”

“We thank our new partners for the trust placed in us and look forward to strengthening the network in the Caribbean. We also want to thank our clients for the trust they’ve placed in us and all those who have been a part of our journey in one way or another.”

This new alliance extends the GlobalCom PR Network ecosystem and reach to more than 100 countries worldwide.

We want to welcome Marion and her team at Ingenio Capital to the GlobalCom PR Network Family!

 

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American market for Russian start-ups

In 2014, the start-up, Luca, led by the former editor of Afisha magazine, Eugenia Kuyda, became the first Russian start-up participating in one of the most prestigious business incubators of the Silicon Valley – the legendary Y Combinator.  Every year, more than 30,000 companies from all over the world send their application to participate, but only 100-200 are selected for the program. YC has a history of providing a spring board for companies like Airbnb, DropBox, Reddit, and many others. Surely, this accelerator invests small amounts of money for the development, but, more importantly, its support of companies serves as an endorsement for investors from around the world.

Read more

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GlobalCom PR Network appointed as LogicNow’s International PR partner

LogicNow_Logo_4colour01 April 2015 – LogicNow, the world’s leading integrated IT Service Management platform provider, has appointed the GlobalCom PR Network to handle its international corporate and B2B public relations campaigns. GlobalCom was appointed after a competitive pitch process led by London-based B2B technology PR agency, CCgroup.

CCgroup will handle lead agency duties and the UK press office, working alongside GlobalCom’s Merritt Group in the U.S., GCPR in Germany, Fundamento in Brazil and MY PR in Italy. Read more

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PR takes centre-stage: Top 3 trends in 2014

As we are approaching the end of the year we have asked our PR teams around the world to share their top 3 PR trends and changes in the media market with us.

Richard Fogg,  MD of CCgroup, one of GlobalCom PR Network’s UK offices, provides the first post in the series:

RichardFoggThe key PR trend of 2014 has been about delivering on the rhetoric of the last few years. Conference after conference. Thought leader after thought leader. Blog after blog. The PR buzz terms have been coming thick and fast: Content marketing. Data-driven insights. Paid media. Outcome measurement. Search integration. Agency re-structuring.

Of course there are new terms entering the PR lexicon. But, critically, the industry is starting to deliver. Especially in the B2B technology PR space. Especially amongst nimble independent agencies. Especially in London. Read more

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PR Events in Turkey

concept social networkIn our weekly series about events in Public Relations this week we visit Turkey where our colleague Jack Jacob provides us with some insights on the current trends and developments regarding PR events.

Utilize Social Media channels for event promotion

Many firms these days are questioning the benefits of using social media in B2B events. At Promedia we believe all events whether B2B or B2C should have some presence on sites such as Twitter, LinkedIn and even Facebook to some extent. For example Twitter offers B2B event marketers a diverse network and is used heavily by industry professionals and B2B journalists. Read more

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Malaysia: AN EVENTFUL LIFE

James Loke from Tangs presenting Heah Sieu Lay with his mock sponsorship cheque while Ms Msia Universe 2008 Levy Li looks on
Business to customer events such as interactive, hands-on sessions – think cooking and beauty workshops – restaurant or product review sessions and larger-than-life’ events such as fashion shows and glamourous ‘red carpet’ cocktails are the norm rather than the exception for most of our clients from the lifestyle sector: hospitality, food & beverage, fashion and beauty to name but a few.

 

 

Timing

In Malaysia, most media invitations for PR events are issued about three weeks to a fortnight prior to the scheduled date. Really large scale or more prominent events that warrant ample pre-publicity ahead of the actual event would naturally be flagged earlier to the media. Read more

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OtterBox expands international PR with GlobalCom PR Network

The international PR organisation will support OtterBox in the BeNeLux, France, Germany, Italy, Poland, Russia, Scandinavia and the UK

OtterBox-11-23-2013-Surfer-Selects-0048 Munich, 27 January 2013 – OtterBox®, the No. 1-selling smartphone case in North America is rapidly expanding brand awareness and sales across its range of premium smartphone cases in Europe and Russia. GlobalCom PR Network (GCPR), one of the largest global PR networks with 70 partners reaching more than 60 countries world-wide, will support OtterBox PR activities across BeNeLux, France, Germany, Italy, Poland, Russia, Scandinavia and the UK. Read more

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