This post was first published by Megan Grobert on March Communications’ blog PR Nonsense.
Apple recently announced that Burberry’s CEO, Angela Ahrendts, would be joining the team as senior vice president of retail and online stores. We constantly hear that change happens – and that it’s often for the best – but as PR professionals, we always a feel a slight bit of anxiety when a client brings in a new executive.
Will the media take to him? Is she prepared to engage in interviews and speeches on the company’s behalf? Executives are the company’s public face in the media, so rapidly getting new executives up-to-speed is crucial. Read more