This post was first published by Sarah Hurley on March Communications’ blog PR Nonsense.
In the world of tech PR, the summer months bring a small respite between the tradeshow-crazed spring and fall. This gives us the perfect opportunity to reflect on the positives and negatives of the many briefings we facilitated either on-site or by phone between our clients and the journalists and analysts who interview them.
In taking a look back and chatting internally with colleagues, one thing is clear: there’s a strong distinction in poise and delivery between those executives who have received specialized media training and those who haven’t. And with good reason: like public speaking, media briefings put spokespeople at the center of attention, which isn’t exactly a natural state of being.