This post was first published by Hanah Johnson on March Communications’ blog, PR Nonsense, and may be viewed here.
Determining a tweet’s popularity – and essentially its spread-ability – used to be based on follower numbers and the user’s Klout. But, striving for a Gaga-level following (over 25 million!) or Bieber’s perfect Klout score is no simple feat, if even possible for your average-Joe tweeter. Luckily, researchers over at HP are offering an alternative solution to achieve maximum attention and impact for news-related tweets. Read more