This post was first published by Erica Frank on March Communications’ blog, PR Nonsense, and may be viewed here.
I admit it: I am slightly addicted to the Olympics. I’m completely obsessed with the back stories behind the athletes – the families that sacrifice everything for their son or daughter to follow their dreams or the athletes who grow up with very little and end up making a name for not only themselves, but their country. I think those anecdotes are a large part of why it’s such an emotionally-charged event. While the passion, competition and glory of this Olympics haven’t changed, one thing certainly has: its digital component. Read more