Could you imagine the Coca-Cola logo without its iconic red? How about a purple and orange Subway logo? Color theory plays such an important topic in branding and marketing, yet you may not know the specific psychology behind the colors you are drawn to.
I’m an aficionado of the horror genre. Bad horror movies? Awww, yisss. Really good scary movies – the kind that make you want to turn on every light in the house and check under your bed just to be sure there’s nothing lurking – even better. The Walking Dead? You’d better believe I’m a card-carrying Dead-Head, Walker Stalker, or whatever they’re calling us TWD fanatics these days (if Daryl dies, we riot).
Not long ago, I was watching a good scary movie by myself, with all the lights off. My evil kitty, who’d made herself scarce all night long, suddenly decided that the moment right before the movie’s biggest scare was the perfect time to go slinking by the couch where I was huddled. I caught only the briefest glimpse of motion – a single flick of her gray tail – from the corner of my eye, but it was enough to make me sling my head around fast enough to give myself whiplash (and quite nearly a heart attack).
Why? Because the human eye is attracted to motion.
It’s sweet summertime, but something other than the warm weather, cool pools, and bright sunshine is tempting people from their homes into the great outdoors. The recently launched and wildly popular smartphone app Pokémon Go has produced a surge in people walking around outside – albeit glued to their smartphones – but nevertheless out and about, walking around.
The way in which consumers are shopping is changing in a big way. The weekly shop is on decline, and demanding consumer lifestyles are driving an increase in the number of convenience, specialist and independent formats popping up across the country. Shoppers are challenging the retail landscape hard; demanding resonate value, whether that be driven by price, quality or customer experience. So what does this mean for the retailer? And for marketers working with grocery brands, what hurdles do we face when targeting these consumer groups?
Traditional ways of defining consumer groups have become slightly outdated, and no doubt even new forms we look at today will soon become obsolete as shoppers continue to develop their buying habits and mediums of influence. Latest research by consumer lifestyle PR agency Escapade has defined the UK’s grocery shoppers into five key consumer groups that illustrate the state of retail shoppers in 2016. Read more
Once upon a time in a kingdom under the sea, there was a spirited, redheaded mermaid who longed to go ashore and meet the man of her dreams. I bet most of you know what story I’m talking about. Disney’s “The Little Mermaid” was one of my favorites growing up.
We gravitate to stories from a young age and it never really ends; everyone likes a good story. It’s how we connect, share, and proliferate ideas. A story is impactful.
It is a well-known fact that storytelling is at the heart of public relations and marketing. We always want to make our messages relatable, memorable, and purposeful – all things that characterize a good story. Read more
In my roughly 15 years in the tech PR/marketing world, while there are new channels to build awareness, event PR hasn’t changed a whole lot in terms of its purpose.
After the dotcom bust about 12 years ago, there were dire proclamations in the U.S. about the demise of the tradeshow based on cost factors. Companies didn’t need to pay travel expenses, booth costs, etc. when they could get the same benefits from what was dubbed as “virtual events.”
While some of these virtual events are still in existence, many of the big tech tradeshows are booming and more are popping up given the money that is flowing into tech from VCs. Some of the top shows that our clients go to include RSA Conference, Gartner ITxpo, Dreamforce, HIMSS, Interop, O’Reilly Strata, FOSE and Structure.
This post was first published by Blaise Lucey on March Communications’ blog PR Nonsense.
Press releases are the bread-and-butter of any company hoping to make a splash. They help showcase your latest product or service or show some cutting-edge research into the industry. More importantly, of course, journalists and analysts will cover the announcement. A good release can grow your brand awareness by getting your company’s name out there.
PR with local experts but with a global reach? GlobalCom PR Network offers the best from both worlds. The international PR organization unites more than 70 locally well established and owner-driven PR and marketing communications partners under a joint legal entity and shared management infrastructure.
The latest network partners include Julie King and Associates (Tourism & Travel) and Max Australia (IT and Cleantech) from Australia, Springtime (Consumer, Healthcare, Industrial & more) in China, Data Consult for the Czech Republic & Slovakia, Mohamed Al Geziry Consultancy in Dubai, MY PR (Healthcare & more) in Italy, Planner Media (Healthcare) in Spain, Springtime (Consumer, Healthcare, Public Affairs, Tourism & more) in Sweden, Promedia Public Relations in Turkey and Firstlight PR (Healthcare & more) in the UK.
Last Monday, New England Patriots wide receiver and reality television star Chad Ochocinco took an entire Emerson College social media class out to dinner in Boston. The venue was Inman Square’s All-Star Sandwich Bar, and the discussion was anything and everything related to social media and product branding. One question that might immediately come to mind is: “What on earth does a football player know about social media marketing, and product branding?” My answer is that, in this area of marketing studies, he is more than worthy of the title “Professor Ochocinco.” Read more
GlobalCom PR Network
GlobalCom PR Network is a group of Public Relations and Marketing Communications agencies with 70 Offices in 60 countries worldwide. As an association of independent agency teams with a proven track record in their domestic countries our clients benefit from our local expertise and international presence. With more than 1,400 experienced PR consultants, GlobalCom PR Network is working as a global operating network. Our overall goal is to provide clients with the best, most cost-effective approach to multi-market PR.
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