This post was first published by Jenna Burpee on March Communications’ blog PR Nonsense.
We all understand that precipitation is part of being from New England, but commuting – especially these last few winter months – has certainly been a nightmare. More than 100 inches of snow crippled the MBTA, and I’m willing to bet many of you who rely on public transportation barely saw your office for much of February.
Though the lack of available transportation affected many, the MBTA’s main issue is even larger than how many (rather, how few) trains and buses were running. As the MBTA taught us, there are certain practices that should be followed when a crisis strikes. Here are three key PR and crisis communications lessons that can be learned from the winter of 2015 MBTA fiasco: Read more