This post was first published by Hanah Johnson on March Communications’ blog PR Nonsense.
For startups, garnering media attention among a sea of other new businesses is a common challenge, and oftentimes slips to the bottom of priority lists. During a company’s early stages, tight budgets mean entrepreneurs can rarely afford to hire PR firms, or even in-house specialists.
Yet, good press coverage stands as one of the biggest drivers of success for startup businesses. In fact, survey results have shown that startup companies that engage in PR campaigns are 30 percent more successful in getting funding within one to three months than those that don’t.