For many technology companies, obtaining customer case studies can be quite difficult – especially if the customers view the technology as their secret sauce. Naturally, they’d be wary of publically touting any solution that’s giving them an edge over their competition.
But, case studies are so vital to PR – especially when it comes to pitching top-tier media outlets and press. Can there be an adequate substitute?
Use cases can certainly come close. They provide great context for pitching a solution instead of a product, which means journalists may actually read your pitch instead of being so quick to hit the delete button on a straight product pitch. Read more